BUS348 Homework3

BUS348 Homework3 - End follow when it selects a new...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Bosun Kim (Sunny Kim) BUS 348 HW3 <Land’s End> 1. (a) Who is likely to comprise the buying center in the decision to select a new supplier for Lands’ End? (b) Which of the buying center members are likely to play the roles of users, influencers, buyers, deciders, and gatekeepers? (a) customer are likely to comprise the buying center in the decision to select a new supplier for lands’ end. (b) also customer play the roles of users, influencers, buyers, deciders, and gatekeepers. 2. (a) Which stages of the organizational buying decision process does Lands’
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: End follow when it selects a new supplier? (b) What selection criteria does the company utilize in the process? (a) information search stage. (b) Their purpose of the visit is to understand the supplier’s values, to assess four criteria (economic, quality, service, and vendor 3. Describe purchases Lands’ End buyers typically face in each of the three buying situations: straight rebuy, modified rebuy, and new buy. Modified rebuy. Their customers are ordering their products on telephone or on the internet....
View Full Document

This note was uploaded on 06/11/2011 for the course BUS 348 taught by Professor Ettle during the Winter '08 term at SUNY Stony Brook.

Ask a homework question - tutors are online