Unformatted text preview: End follow when it selects a new supplier? (b) What selection criteria does the company utilize in the process? (a) information search stage. (b) Their purpose of the visit is to understand the supplier’s values, to assess four criteria (economic, quality, service, and vendor 3. Describe purchases Lands’ End buyers typically face in each of the three buying situations: straight rebuy, modified rebuy, and new buy. Modified rebuy. Their customers are ordering their products on telephone or on the internet....
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This note was uploaded on 06/11/2011 for the course BUS 348 taught by Professor Ettle during the Winter '08 term at SUNY Stony Brook.
- Winter '08