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LEC 6 ORGANISATIONAL %26 HOUSEHOLD DECISION MAKING

LEC 6 ORGANISATIONAL %26 HOUSEHOLD DECISION MAKING -...

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11-1 Organizational and Household Decision Making CONSUMER BEHAVIOR
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11-2 Objectives When you finish this lecture, you should understand why: Marketers often need to understand consumers’ behavior rather than consumer behavior, since in many cases more than one person decides what to buy. Companies as well as individuals make purchase decisions.
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