LEC 2 - Segmentation %26 Targeting

LEC 2 - Segmentation %26 Targeting - Consumer Behaviour...

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Consumer Behaviour Market Segmentation & Strategic Targeting
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Learning Objectives 1. To Understand Why Market Segmentation Is Essential. 2. To Understand the Criteria for Targeting Selected Segments Effectively. 3. To Understand the basis for Segmenting Consumers. 4. To Understand How Segmentation and Strategic Targeting Are Carried Out.
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Why Segmentation is Necessary Consumer needs differ Differentiation helps products compete Segmentation helps identify media
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