SHOPPING AND BUYING

SHOPPING AND BUYING - 9-1Buying and DisposingCONSUMER...

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Unformatted text preview: 9-1Buying and DisposingCONSUMER BEHAVIOR9-12Figure 9.3 The Shopping Experience:Dimensions of Emotional States9-13Reasons for ShoppingSocial experiencesSharing of common interestsInterpersonal attractionInstant statusThe thrill of the hunt9-14E-Commerce: Clicks versus BricksBenefits: good customer service, more options, more convenientLimitations: lack of security, fraud, actual shopping experience, shipping charges9-15DiscussionWill e-commerce eventually replace traditional brick-and-mortar retailing? Why or why not?What are the benefits that traditional retail stores provide that e-commerce cannot provide?9-16Retailing as TheaterLandscape themes: rely on associations with images of nature, animals, and the physical body. E.g. Bass pro shops in the U.S.Market scape: build on associations with man-made places. e.g The Venetian Hotel in Las VegasCyberspace themes: use information and communications technology. eBay uses this approachMindscape themes:...
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This note was uploaded on 06/12/2011 for the course MM 101 taught by Professor Brunos during the Spring '11 term at London Business School.

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SHOPPING AND BUYING - 9-1Buying and DisposingCONSUMER...

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