SOW Master MBA I - Scheme of Work Document Curriculum Area...

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1 Scheme of Work Document Curriculum Area LSBF Business School Programme Title MBA Module Title MARKETING MANAGEMENT Length of Programme 11 weeks Length of Session 3 hours Location HOLBORN 9 Awarding Body University of Wales WEEK No. W/C Lecture OUTCOME OF SESSION Seminar Activity Reading 1 02/05 Introduction to Marketing Management Understanding Marketing Management - Understand the importance of marketing for entrepreneurial activities - Examine the core features of marketing management - Appreciate the relevance of management in global markets Outline Scheme of work Delivery of main topics of the session Watching videos about the topics related to the session Analysis of the cases Benetton and Nivea Brief debate on the main topics delivered in class Kotler P. and Keller K. Chapters 1 and 2 2 09/05 Developing marketing strategies and plans - Analyze the main aspects of customer value - Examine the different factors of the strategic planning - Examine the nature and content of a marketing plan Delivery of main topics of the session Watching videos about the topics related to the session Analysis of the cases Intel and Diversification growth Brief debate on the main topics delivered in class Kotler P. and Keller K. Chapter 3 3 16/05 The changing marketing environment and information management - Describe the components of the company and market environments - Examine the main aspects of the context: social-cultural, economic, ecological, technological and political- legal ones. - Appreciate the relevance of managing the marketing information systems effectively Delivery of main topics of the sessions Watching videos about the topics related to the session Analysis of the cases Google and Tesco Brief debate on the main topics Kotler P. and Keller K.
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