IMC-2 %5BCompatibility Mode%5D

IMC-2 %5BCompatibility Mode%5D - London School of Business...

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1 shaping success in business and finance London School of Business 1 Integrated Marketing Communications Lecture 2: Understanding how Marketing Communication works shaping success in business and finance London School of Business 2 Figure 5.1 Elements of information processing
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2 shaping success in business and finance London School of Business 3 Figure 5.2 Comparison of salon and shop haircare products shaping success in business and finance London School of Business 4 Types of Learning • Behavioural: Stimulus – Response • Cognitive: Individual uses past experiences to make decisions.
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3 shaping success in business and finance London School of Business 5 Figure 5.3 Aspects of internal information processing shaping success in business and finance London School of Business 6 Figure 5.4 A standard decay curve
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4 shaping success in business and finance London School of Business 7 Figure 5.5 Learning curves shaping success in business and finance London School of Business 8 Figure 5.6 The three-component attitude model
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IMC-2 %5BCompatibility Mode%5D - London School of Business...

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