Marketing Management - LIST OF ATTEMPTED QUESTIONS AND...

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Unformatted text preview: LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ di stribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation You r Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Questi on Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Prod uct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables MM1 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market. Correct Answer Segmentation Your Answer Segmentation True/False Question Psychogenetic needs are intense enough to motivate a person to act immediately Correct Answer False Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Match The Following Question Correct Answer Your Answer Correlation method Market forecast Historical data Industry trade associations Economic forecast Sales forecast Historical data Government Sales volume Market potential Industry trade associations Sales potential Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer True Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Select The Blank Page 1 MM1 Question Customer's changing wants and their behaviour can be better understood in ________ distribution. Correct Answer Direct Your Answer Horizontal Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Product development , Marketing strategy development True/False Question Formal planning provides clearer performance standards. Correct Answer True Your Answer True Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Price Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine , Capital True/False Question Consumer behaviour is more challenging across international Page 2 MM1 border. Correct Answer True Your Answer False Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct Answer 400 units Your Answer 400 units Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer False Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Page 3 MM1 Your Answer Stimuli True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer False Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Each party is capable of communication and delivery , Atleast two parties , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Information research , Evaluation of alternatives Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Safety stock Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Monopolistic Only one seller and no competition permitted legally Monopoly Monopoly Few sellers but account for bulk of industry's sales Oligopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Pure competition Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , Inventory and distribution costs are high Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Page 4 MM1 Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , It ignores non price competition , It is useful for new products Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Shapers Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer Existing product-New market Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Discounts , Samples True/False Question Staffing function applies to all company levels irrespective of levels of hierarchy Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Rituals , Style Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Simple trend analysis Marketing Management Assgn 2 -Senthil True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Page 5 MM1 Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Correct Answer Your Answer Ballast business opportunities Fit well but low opportunities Fit well but low Gap analysis Difference between desired and projected performance Some fit and some misfit Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Page 6 MM1 Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Page 7 MM1 Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Brand loyalty, Type of usage Geographic variables True/False Question circumstances City, Region Social class, Buying power City, Region A company's pricing objectives are influenced by time and Page 8 MM1 Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Page 9 MM1 Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Page 10 MM1 Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales promotion , Advertising True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Market fallacy Multiple Choice Single Answer Question This allows a marketer to adjust the actual price a customer pays for new product without reducing it's list price Correct Answer Trade-in allowance Your Answer Trade-in allowance Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer Few stars , More dogs Page 11 Your Answer MM1 More dogs , Few stars Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Purchase decision True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bidContract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Reinforcement True/False Question Companies have strenghts in a number of areas but their key strength are few in number Page 12 MM1 Correct Answer Your Answer True Match The Following Question Correct Answer True Your Answer Customer is the focal point in Marketing Tangible sources Capital, machines,raw material material Marketing Capital, machines,raw Intangible sources and technology Information, time and technology Information, time Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the cost of producing Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer False Multiple Choice Single Answer Question " When to order" is called Correct Answer Re-order point Your Answer Re-order point Page 13 MM1 Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Culture Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer AIDA Your Answer AIDA Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Complexity , Compatability with society Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Page 14 MM1 Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor , Credibility Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer False Page 15 MM1 Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Fixed cost , Variable cost Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Target Marketing Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Awareness True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Page 16 MM1 Your Answer False Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Demand Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer True True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Pricing , Sales promotion , Sales management , Advertising True/False Question "To increase the market share of our product" .Is it a well defined objective? Correct Answer False Your Answer True Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Status Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Buyer wants for a specific product Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Page 17 MM1 Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Cost trade-off concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Reciprocal , Accessible Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs , Buyer characteristics Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Forward communication Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer True Page 18 MM1 Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price cut causes revenue to decrease , Price rise causes revenue to decrease , Price rise causes revenue to increase Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals , Style True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Page 19 MM1 Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Exclusive Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher Your Answer Marketing Manager Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Select The Blank Question Messages are made of ________ Correct Answer Symbols Your Answer Words Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Data True/False Page 20 MM1 Question Boston consultance group Matrix focusses on future business. Correct Answer False Your Answer True True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question This strategic posture takes the current industry structure and its future evolution as given and then react to the opportunities the market offers Correct Answer Adapters Your Answer Options Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called Correct Answer Price inelastic Your Answer Price elastic Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re-order point True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Page 21 MM1 Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive. Correct Answer Publicity Your Answer Public relations Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Correlation method LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance Multiple Choice Single Answer Question What is product development? Correct Answer New product-Existing market Your Answer Existing product-New market True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Convenience Page 22 MM1 Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Technology , Machine Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Match The Following Question Correct Answer Your Answer Ballast business Fit well but low opportunities critical success factors Misfit with understanding of Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Organisational assessment Your Answer Organisational assessment True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question There are more number of substitutes for ________ Page 23 MM1 products. Correct Answer Multi use Your Answer Shopping True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer False True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. Correct Answer True Your Answer True Select The Blank Question ________ method is suitable for products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer True Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Inflation Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Time Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic , Economic Page 24 MM1 Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer Advertising Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Total cost True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question objectives Marketing strategies are developed to support broad marketing Page 25 MM1 Correct Answer Your Answer True Match The Following Question Correct Answer Cash discount True Your Answer Given for paying promptly Given for paying promptly Trade discount Reduction in list price to channel menbers percetage increases as the quantity purchased increases Discount Cumulative quantity discount Discount percetage increases as the quantity purchased increases Applies to multiple orders Non-cumulative quantity discount Applies to a single order Applies to a single order Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Sales Forecast Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Page 26 MM1 Correct Answer Your Answer Stimuli Stimuli Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Multiple Choice Single Answer Question This discount is offered to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Trade discount Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Inventory Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Single Answer Page 27 MM1 Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Your Answer Upper-Middle Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Goats Multiple Choice Single Answer Question Groups having a direct influence on a person are called Correct Answer Membership groups Your Answer Homogeneous groups Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True True/False Question Pricing strategies change over the life cycle of the product Correct Answer True Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy Page 28 MM1 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Page 29 MM1 Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question border. Consumer behaviour is more challenging across international Page 30 MM1 Correct Answer Your Answer True True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. distribution. Intensive Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration Page 31 MM1 True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus Page 32 MM1 generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Page 33 MM1 Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Page 34 MM1 Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives forecast future values such as sales revenue etc It is used to Historical research Uses past experiences to find solutions experiences to find solutions Survey research Obtains data from respondents in person respondents in person Uses past Obtains data from Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Persuade , Inform , Remind Your Answer Persuade , Inform , Remind True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Desire Multiple Choice Single Answer Page 35 MM1 Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product decision True/False Question Style of a company are the patterns of actions taken by members of top management over a period of time Correct Answer True Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question Services can be stored in inventory. Correct Answer False Your Answer False True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Page 36 MM1 Select The Blank Question ________ is synonymous with non-recurrent data system(RDS) Correct Answer Market research Your Answer Market research True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. distribution. Intensive Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Page 37 MM1 Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Division of labour , Departmentalisation Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Only one seller and no competition permitted legally monopoly Monopoly Pure Few sellers but account for bulk of industry's sales oligopoly Oligopoly Pure Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Oligopoly Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Page 38 MM1 Your Answer Usage rate Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Leader Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Resources Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Hypothesis Multiple Choice Multiple Answer Question Socio-cultural environment consists of Page 39 MM1 Correct Answer Social class , Culture Your Answer Social class , Culture Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation , Specialisation Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resources Your Answer Natural resources Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Packaging Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Total cost , Fixed cost , Variable cost Page 40 MM1 True/False Question Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information True/False Question Product development includes starting another business or buy businesses outside of their current line. Correct Answer False Your Answer False Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Marginal Multiple Choice Single Answer Question A in AIDA stands for : Correct Answer Awareness Your Answer Advertising Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Stay out Multiple Choice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Promotion LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Page 41 MM1 Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Intensity distribution Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your Answer Unsought Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Page 42 MM1 Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Match The Following Question Correct Answer Your Answer Sales forecast Sales volume Sales volume Correlation method Historical data Historical data Market forecast Industry trade associations Industry trade associations Economic forecast Government Government True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Tactics Page 43 MM1 Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Coupon offers , Discounts True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry Correct Answer Primary data Your Answer Primary data True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Single Answer Page 44 MM1 Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Buyer True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Selling Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Marketing Page 45 MM1 Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting , Division of labour Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives Your Answer Objectives Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Page 46 MM1 Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer True Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Companies have strenghts in a number of areas but their key strength are few in number Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the middlemen Correct Answer Expensive Your Answer Non durables Page 47 MM1 Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Match The Following Question Correct Answer Ballast business Your Answer Fit well but low opportunities Some fit and some misfit Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business opportunities Give the highest priority Fit well but low Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Page 48 MM1 Biogenetic needs Hunger, Thirst Actual self concept Hunger, Thirst How person views himself How person views himself Others self concept How the person thinks others see him person thinks others see him Personality Deference, Autonomy How the Esteem, Recognition True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Integrates manufacturing with business strategy Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Time Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Page 49 MM1 Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing True/False Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. Correct Answer True Your Answer True Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Sales volume Multiple Choice Single Answer Question Marketing arises from ? Page 50 MM1 Correct Answer Exchange Your Answer Self production True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive True/False Question Changes in company structure also necessitates changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services True/False Question Services can be stored in inventory. Correct Answer False Your Answer False Select The Blank Page 51 MM1 Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Demand Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Integral True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Customer satisfaction , Transportation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity , Return Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No-regret moves Your Answer No-regret moves Page 52 MM1 Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Forecasting , Division of labour , Departmentalisation Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question The most common criteria for classifying products is based on Correct Answer Buyer behaviour Your Answer Target market Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Exposure , Not accurate , Time consuming Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Page 53 MM1 Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Page 54 MM1 Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Page 55 MM1 Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Page 56 MM1 Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive Page 57 MM1 True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Page 58 MM1 Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. distribution. Intensive Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Page 59 MM1 Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Page 60 MM1 Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title Page 61 MM1 True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives forecast future values such as sales revenue etc It is used to Historical research Uses past experiences to find solutions experiences to find solutions Survey research Obtains data from respondents in person respondents in person Uses past Obtains data from Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Page 62 MM1 Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Page 63 MM1 Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Page 64 MM1 Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Page 65 MM1 Your Answer Integral distribution Match The Following Question Correct Answer Ballast business opportunities Your Answer Fit well but low opportunities Fit well but low Gap analysis Difference between desired and projected performance Some fit and some misfit Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Page 66 MM1 Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Page 67 MM1 Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage Page 68 MM1 Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Geographic variables City, Region Social class, Buying power City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Page 69 MM1 Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Page 70 MM1 Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Pepsi Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Page 71 MM1 Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer False True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Page 72 Your Answer MM1 Consumables , Durables , Services Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Multiple Question Shorter Correct Answer Your Answer Reduced Answer distribution channel results in Reduced costs , Limited market coverage costs , Limited market coverage True/False Question Indirect channels for industrial products are longer than consumer product channels. Correct Answer False Your Answer False True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Page 73 MM1 True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Labour , Material Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time Correct Answer Variable Your Answer Variable Match The Following Question Correct Answer Your Answer Trade discount Reduction in list price to channel menbers in list price to channel menbers Reduction Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as the quantity purchased increases Non-cumulative quantity discount Applies to a single order Applies to a single order Cash discount Given for paying promptly Page 74 Given for paying promptly MM1 Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Organisational assessment Your Answer Organisational assessment Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources , Opportunity Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Match The Following Question Correct Answer Your Answer Objectives What is to be accomplished What is to be accomplished Strategies How to achieve objectives How to achieve objectives Policies Constraints that limits the alternatives available limits the alternatives available Strategic organisational planning Constraints that Top Management Top Management Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data Multiple Choice Multiple Answer Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler True/False Question MIS provides marketers with the right amount and type of Page 75 MM1 information in a timely fashion. Correct Answer True Your Answer True True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith Multiple Choice Single Answer Question In this market, organisation acquires goods for the purpose of renting to others at profit Correct Answer Reseller Market Your Answer Reseller Market Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying the line of only one manufacturer Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation True/False Question strategy Marketing and production costs are high in multi-segment Page 76 MM1 Correct Answer Your Answer True True Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Infrastructure True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade promotion 2nd Copy a LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market True/False Question A company's pricing objectives are influenced by time and Page 77 MM1 circumstances Correct Answer Your Answer True True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Selling Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question What are fixed costs? Correct Answer Office rent , Insurance , Generator back up Your Answer Office rent , Insurance Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Intensive Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else Correct Answer Acquisition Your Answer Commercialisation True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer False Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer Page 78 MM1 Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Business analysis Select The Blank Question ________cost accounting measures the cost of producing and ignores the cost of non-producing Correct Answer Traditional Your Answer Traditional Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Labour Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Tangible sources Capital, machines,raw material material Selling Capital, machines,raw Intangible sources and technology Information, time and technology Information, time Consumer to producer Backward communication Backward communication True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer False Page 79 MM1 Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Select The Blank Question ________ is a modern plant consisting of modules centered around a stage in the production process Correct Answer Flotilla concept Your Answer Flotilla concept Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Production Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Page 80 MM1 Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective Correct Answer Strategy Page 81 MM1 Your Answer Strategy Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Intensive Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production Correct Answer Product Value Analysis Your Answer Product Value Analysis True/False Question The life cycle of product category is the shortest. Correct Answer False Your Answer False Select The Blank Question ________ research involves using past experiences to find Page 82 MM1 solutions to marketing problems Correct Answer Historical Your Answer Historical Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Safety Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Japan's major productivity gains are the results of social changes brought about by ________ Correct Answer Statistical quality control Your Answer Michael Porter's model for Industry Analysis Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation , Market positioning Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Brand loyalty, Type of usage Geographic variables City, Region Social class, Lifestyle City, Region Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Page 83 MM1 Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer--->Industrial user Your Answer Producer--->Consumer 3rd Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Match The Following Question Correct Answer Your Answer Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying the line of only one manufacturer Exclusive Assortment Carrying the line of only one manufacturer Carrying several product lines that fall within the resellers type of business Open bidContract awarded to lowest bidder Direct negotiation with one or more companies covering project and terms Negotiated Contract Direct negotiation with one or more companies covering project and terms Contract awarded to lowest bidder Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Industrial market , Consumer market True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Page 84 MM1 Your Answer Continental food True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors. Correct Answer True Your Answer False Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation Multiple Choice Single Answer Question The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called: Page 85 MM1 Correct Answer Cost Your Answer Demand Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Match The Following Question Correct Answer Your Answer This refers to the number of product items within each product line. Product depth Product height This includes all product item's a company offers. Product mix mix Product This is a group of products that are related. line. Product Product line. This is the total number of product lines. Product breadth Product breadth Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Odd , Leader , Prestige Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Transaction True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Page 86 MM1 Your Answer False Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions Select The Blank Question An organisational assessment uncovers________ Correct Answer Weaknesses Your Answer Weaknesses Multiple Choice Multiple Question Shorter Correct Answer Your Answer Reduced Answer distribution channel results in Reduced costs , Limited market coverage costs , High market coverage Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Page 87 MM1 Your Answer Oligopoly Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Stimuli Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a prospect's situation is called Correct Answer Price shading Your Answer Variable pricing Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Elimination Multiple Choice Single Answer Question This distribution is necessary for most shopping and speciality goods. Correct Answer Selective Page 88 MM1 Your Answer Selective True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Single Answer Question This portfolio involves major capital investments which will result in either large pay offs or large losses Correct Answer Big bets Your Answer No-regret moves Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Feedback Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No-regret moves Your Answer Big bets Multiple Choice Single Answer Question A centralised inventory means Correct Answer Fast delivery to customers Your Answer Building and stocking one warehouse Page 89 MM1 Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Maximisation True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer False 4th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Changes in company structure also necessitates changes in the systems in various degrees Correct Answer True Your Answer True Select The Blank Question ________ is a part of the company that has a separate mission and objectives Correct Answer SBU Your Answer SBU Select The Blank Question ________ is synonymous with non-recurrent data system(RDS) Correct Answer Market research Your Answer Management Information system Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer High Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Correlation Page 90 MM1 True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour Correct Answer Culture Your Answer Role Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Page 91 Your Answer MM1 Inventory obsolescence , Transportation Match The Following Question Correct Answer Your Answer Air-freight It is the best quality type of transportation available. advantage is speed and flexibility in carrying small loads. The Inventory carrying cost It increases as the quantity ordered increases. increases as the quantity ordered increases. It Order processing cost It decreases as the quantity ordered increases. decreases as the quantity ordered increases. It Pipe-line It is used to transport petroleum products to refineries. is used to transport petroleum products to refineries. It Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Time series analysis , Correlation method Your Answer Simple trend analysis , Correlation method , Market tests Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Page 92 MM1 Select The Blank Question ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer Values True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Decline Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Objectives , Process and feedback , Profits Multiple Choice Single Answer Question In Cost Optimisation : Correct Answer Overall physical distribution costs are minimised Your Answer Overall physical distribution costs are minimised Page 93 MM1 True/False Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers. Correct Answer True Your Answer True True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer False Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question Modern Accounting uses ________ as a unit of measure Correct Answer Time Your Answer Time Page 94 MM1 Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting True/False Question Economic forecasts are available from industry trade associations Correct Answer False Your Answer True Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis True/False Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer FeedbackCommunication from receiver to sender receiver Interpreting the message by Encoding Putting meaning to symbols conveyed as messages source communicates the message A means by which Decoding Interpreting the message by receiver conveyed as messages Putting meaning to symbols Noise It interferes with communication process communication process It interferes with Page 95 MM1 Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Buildup approach Multiple Choice Multiple Answer Question The basic goals in introductory stage are Correct Answer Induce acceptance of new product , Gain initial distribution Your Answer Induce acceptance of new product , Gain initial distribution Multiple Choice Multiple Answer Question The various variations of Negotiated contract are Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive Your Answer Variable Price , Fixed price and incentive Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation 5th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called Page 96 MM1 Correct Answer Price elastic Your Answer Price elastic True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Learning consists of Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Management Information System(MIS) Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Pure monopolist Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Lower price , Greater utility , Compatability with society True/False Question Consumption is shaped by the stage of family life cycle Page 97 MM1 Correct Answer Your Answer True True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Emergency True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Concept of marketing includes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Transfer , Exchange Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Costs Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Page 98 MM1 Your Answer False 5th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Odd , Leader Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Middlemen Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer AIDA Your Answer AIDA Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Page 99 MM1 Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing , Cement Page 100 MM1 Match The Following Question Correct Answer Your Answer Historical research Uses past experiences to find solutions experiences to find solutions Survey research Obtains data from respondents in person respondents in person Uses past Obtains data from Experimental research One factor is constant and holding other factors factor is constant and holding other factors Motivational research consumer motives It analyses consumer motives One It analyses Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market segmentation , Market targeting True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Match The Following Question Correct Answer Your Answer Tangible sources Capital, machines,raw material material Intangible sources and technology Capital, machines,raw Information, time and technology Page 101 Information, time MM1 Consumer to producer Backward communication Backward communication Customer is the focal point in Marketing Marketing Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Page 102 MM1 Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation True/False Question Services can be stored in inventory. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease True/False Question Marketing strategies are developed to support broad marketing objectives Correct Answer True Your Answer True Page 103 MM1 Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Price Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re-order point True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Detailed version of idea stated in consumer terms True/False Question Inndustrial goods are sold to end-users for personal consumption. Correct Answer False Your Answer False Page 104 MM1 True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form 6th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Target return True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Only one seller and no competition permitted legally monopoly Monopoly Pure Few sellers but account for bulk of industry's sales Oligopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than Page 105 MM1 others Monopolistic Monopolistic Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Optimisation cost Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Logistics Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives Page 106 MM1 Your Answer Objectives Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Methodology , Function Your Answer Function , Methodology Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer Personal selling True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic True/False Page 107 MM1 Question Correlation methods is also used to supplement other techniques. Correct Answer False Your Answer False True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer True Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Match The Following Question Correct Answer Your Answer Encoding Putting meaning to symbols conveyed as messages symbols conveyed as messages Putting meaning to Decoding Interpreting the message by receiver receiver Interpreting the message by Noise It interferes with communication process communication process It interferes with FeedbackCommunication from receiver to sender receiver to sender Communication from True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Page 108 MM1 Your Answer Marketing Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Machine , Time Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Page 109 MM1 Your Answer Sales Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Page 110 MM1 Your Answer Middle class Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market segments Correct Answer Multi-segmentation Your Answer Multi-segmentation Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , One distribution and promotion strategy Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct Answer 400 units Your Answer 400 units Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Page 111 MM1 Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Page 112 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Persuade , Inform , Remind Your Answer Persuade , Inform , Remind True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Desire Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product decision True/False Question Style of a company are the patterns of actions taken by members of top management over a period of time Correct Answer True Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question Services can be stored in inventory. Correct Answer False Your Answer False True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Select The Blank Question ________ is synonymous with non-recurrent data system(RDS) Correct Answer Market research Your Answer Market research True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Match The Following Question Correct Answer Wide market coverage is Intensive distribution. achieved. Your Answer Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more Vertical integration levels of a channel under one participant's control. Vertical integration Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Division of labour , Departmentalisation Match The Following Question Correct Answer Your Answer Many sellers and buyers Pure competition and none of them have much effect on the total demand,supply and product's market price Pure competition Only one seller and no competition permitted legally Monopoly Pure monopoly Few sellers but account for bulk of industry's sales Oligopoly Pure oligopoly Many sellers and buyers Monopolistic and each seller's offering is somewhat different than others Oligopoly Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Leader Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Resources Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Select The Blank Sales Forecast Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Hypothesis Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation , Specialisation Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resources Your Answer Natural resources Multiple Choice Mu ltiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Packaging Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer True/False Question Total cost , Fixed cost , Variable cost Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information True/False Question Product development includes starting another business or buy businesses outside of their current line. Correct Answer False Your Answer False Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Marginal Multiple Choice Single Answer Question A in AIDA stands for : Correct Answer Awareness Your Answer Advertising Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Stay out Multiple Cho ice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Promotion MM2 Marketing Management Assgn 2 -Senthil True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Correct Answer Your Answer Ballast business opportunities Fit well but low opportunities Page 1 Fit well but low MM2 Gap analysis Difference between desired and projected performance Some fit and some misfit Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Page 2 MM2 Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage Page 3 MM2 Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Geographic variables City, Region Social class, Buying power City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Page 4 MM2 Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Page 5 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Intensity distribution Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your Answer Unsought Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choic e Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Multiple Choice Single Answer Question In which phase of pro duction era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Match The Following Question Correct Answer Your Answer Sales forecast Sales volume Sales volume Correlation method Historical data Historical data Market forecast Industry trade associations Industry trade associations Economic forecast Government Government True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Tactics Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Coupon offers , Discounts True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation/ enq uiry Correct Answer Primary data Your Answer Primary data True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Tr ue/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Yo ur Answer Slowdown Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Buyer True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Selling Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Marketing Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Consumer behaviour is easy to understand in familiar country like India fo r Indians. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Yo ur Answer Research and planning , Forecasting , Division of labour Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Co rrect Answer Objectives Your Answer Objectives Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Select The Blan k Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) True/False Question Shorter production runs are requir ed to produce large number of products in multi -segment strategy Correct Answer True Your Answer True Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Companies have strenghts in a number of areas but their key strength are few in number Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the middlemen Correct Answer Expensive Your Answer Non durables Multiple Choice Single Answer Question The greatest amount of satisfac tion comes from which utility Correct Answer Possession Your Answer Possession True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Ballast business Fit wel l but low opportunities Some fit and some misfit Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate Heartland business Give the highest priority Fit well but low opportunities Multiple Choice Multiple Answer Question Aspects of political environment ar e : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Biogenetic needs Hunger, Thirst Hunger, Thirst Actual self concept How person views himself How person views himself Others self concept How the person thinks others see him How the person thinks others see him Personality Deference, Autonomy Esteem, Recognition True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What is Statistical Quality Control(S QC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a pro duction process , Integrates manufacturing with business strategy Multiple Choice Single Answer Question Production creates which type of utility Corre ct Answer Form Your Answer Time Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing True/False Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. Correct Answer True Your Answer True Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Sales volume Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Self production True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive True/False Question Changes in company structure also necessitates changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services True/Fals e Question Services can be stored in inventory. Correct Answer False Your Answer False Select The Blank Question A change in quantity demand ed of a product is caused by a change in its ________. Correct Answer Price Your Answer Demand Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Integral True/False Question Change in company structure fro m divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Customer satisfaction , Transportation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity , Return Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No -regret moves Your Answer No -regret moves Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promoti on Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research a nd planning , Forecasting Your Answer Forecasting , Division of labour , Departmentalisation Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question Higher the perce ived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question The most common criteria for classifying products is based on Correct Answer Buyer behaviour Your Answer Target market M ultiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Exposure , Not accurate , Time consuming Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumer s buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities MM3 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales promotion , Advertising True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Market fallacy Page 1 MM3 Multiple Choice Single Answer Question This allows a marketer to adjust the actual price a customer pays for new product without reducing it's list price Correct Answer Trade-in allowance Your Answer Trade-in allowance Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer Few stars , More dogs Your Answer More dogs , Few stars Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Purchase decision True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bidContract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Page 2 MM3 Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Reinforcement True/False Question Companies have strenghts in a number of areas but their key strength are few in number Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Tangible sources Capital, machines,raw material material Marketing Capital, machines,raw Intangible sources and technology Information, time and technology Information, time Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the cost of producing Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He Page 3 MM3 opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer False Multiple Choice Single Answer Question " When to order" is called Correct Answer Re-order point Your Answer Re-order point Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Culture Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Page 4 Your Answer MM3 Belonging , Recognition Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer AIDA Your Answer AIDA Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Complexity , Compatability with society Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Page 5 MM3 Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor , Credibility Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer False Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Fixed cost , Variable cost Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Page 6 MM3 Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Target Marketing Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Awareness True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer False Page 7 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True You r Answer True MM4 Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Demand Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer True True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Pricing , Sales promotion , Sales management , Advertising True/False Question "To increase the market share of our product" .Is it a well defined objective? Correct Answer False Your Answer True Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Status Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Buyer wants for a specific product Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Page 1 MM4 Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Cost trade-off concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Reciprocal , Accessible Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs , Buyer characteristics Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Forward communication Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer True Select The Blank Page 2 MM4 Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price cut causes revenue to decrease , Price rise causes revenue to decrease , Price rise causes revenue to increase Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals , Style True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Select The Blank Page 3 MM4 Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Exclusive Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher Your Answer Marketing Manager Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Select The Blank Question Messages are made of ________ Correct Answer Symbols Your Answer Words Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Data True/False Question Boston consultance group Matrix focusses on future business. Correct Answer False Page 4 MM4 Your Answer True True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question This strategic posture takes the current industry structure and its future evolution as given and then react to the opportunities the market offers Correct Answer Adapters Your Answer Options Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called Correct Answer Price inelastic Your Answer Price elastic Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re-order point True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Page 5 MM4 Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive. Correct Answer Publicity Your Answer Public relations Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Correlation method Page 6 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Question Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer It is used to forecast motives future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables MM5 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance Multiple Choice Single Answer Question What is product development? Correct Answer New product-Existing market Your Answer Existing product-New market True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Convenience Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Technology , Machine Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Match The Following Question Correct Answer Your Answer Ballast business Fit well but low opportunities critical success factors Misfit with understanding of Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting corporate Managing SBU's by a corporate Page 1 Managing SBU's by a Heartland business MM5 Give the highest priority Give the highest priority Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Organisational assessment Your Answer Organisational assessment True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Shopping True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer False True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. Correct Answer True Your Answer True Select The Blank Question ________ method is suitable for products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis Page 2 MM5 True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer True Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Inflation Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Time Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic , Economic Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer Advertising Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation Page 3 MM5 Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Total cost True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question Marketing strategies are developed to support broad marketing objectives Correct Answer True Your Answer True Match The Following Question Correct Answer Cash discount Your Answer Given for paying promptly Given for paying promptly Trade discount Reduction in list price to channel menbers percetage increases as the quantity purchased increases Discount Cumulative quantity discount Discount percetage increases as the quantity purchased increases Applies to multiple orders Non-cumulative quantity discount Applies to a single order Applies to a single order Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Sales Forecast Page 4 MM5 Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Stimuli Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Multiple Choice Single Answer Page 5 MM5 Question This discount is offered to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Trade discount Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Inventory Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Your Answer Upper-Middle Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Goats Multiple Choice Single Answer Question Groups having a direct influence on a person are called Correct Answer Membership groups Your Answer Homogeneous groups Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Page 6 MM5 True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True True/False Question Pricing strategies change over the life cycle of the product Correct Answer True Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy Page 7 mm6 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Indirect channels for industrial products are longer than consumer product channels. Correct Answer False Your Answer False Multiple Choice Single Answer Question Depression stage in business cycle is also called Correct Answer Bust Your Answer Bust Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Intensive True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Match The Following Question Correct Answer Your Answer Feedback Communication from receiver to sender Communication from receiver to sender Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages Decoding Interpreting the message by receiver Interpreting the message by receiver Noise It interferes with communication process It interferes with communication process Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Page 1 mm6 Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Sales persons Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Page 2 mm6 Your Answer Underemployment Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Material , Labour Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Correlation method , Market tests Your Answer method Simple trend analysis , Time series analysis , Correlation True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Price Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Page 3 mm6 Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation Multiple Choice Single Answer Question Prosperity stage in business cycle is also called Correct Answer Boom Your Answer Boom Select The Blank Question ________cost accounting measures the cost of producing and ignores the cost of non-producing Correct Answer Traditional Your Answer Traditional Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Management Information system(MIS) Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer False Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment Page 4 mm6 Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Market fallacy Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer True Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer--->Industrial user Your Answer Producer--->Industrial user Select The Blank Question ________ is synonymous with non-recurrent data system(RDS) Correct Answer Market research Your Answer Market research Multiple Choice Single Answer Question This discount is offered to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Quantity discount Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Page 5 mm6 Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Buildup approach Select The Blank Question ________ research involves using past experiences to find solutions to marketing problems Correct Answer Historical Your Answer Historical True/False Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers. Correct Answer True Your Answer True Page 6 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre- mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Ballast business Gap analysis Corporate parenting Heartland business Correct Answer Your Answer Fit well but low opportunities Difference between desired and projected performance Managing SBU's by a corporate Give the highest priority Fit well but low opportunities Some fit and some misfit Managing SBU's by a corporate Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer True/False Question Social class , Culture The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Demographic Brand loyalty, Type of usage Age, Sex Brand loyalty, Type of usage Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answ er Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct A nswer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer True/False Macro Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Pepsi Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural nd 2 Sem - Marketing Management 1 Your Answer Behavioural Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer False True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services Select The Blank Question Customers are brand,style and type conscious when buying ________ products. nd 2 Sem - Marketing Management 2 Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Reduced costs , Limited market coverage Your Answer Reduced costs , Limited market coverage True/False Question Indirect channels for industrial products are longer than consumer product channels. Correct Answer False Your Answer False True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. Multiple Choice Single Answer Question Major components of marketing mix are : nd 2 Sem - Marketing Management 3 Correct Answer Product Your Answer Product True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Labour , Material Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time Correct Answer Variable Your Answer Variable Match The Following Question Correct Answer Your Answer Trade discount Cumulative quantity discount nd Reduction in list price to Reduction in list price to channel menbers channel menbers Discount percetage Discount percetage increases as the quantity increases as the quantity purchased increases purchased increases 2 Sem - Marketing Management 4 Non-cumulative quantity A pplies to a single order Applies to a single order discount Cash discount Given for paying promptly Given for paying promptly Multiple Choice Multiple Answer Que stion The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Organisational assessment Your Answer Organisational assessment Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources , Opportunity Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Match The Following Question Correct Answer Your Answer Objectives What is to be accomplished What is to be accomplished Strategies How to achieve objectives How to achieve objectives Policies Constraints that limits Constraints that limits the the alternatives available alternatives available Strategic organisational Top Management planning Top Management Multiple Choice S ingle Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data Multiple Choice Multiple Answer nd 2 Sem - Marketing Management 5 Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler True/False Question MIS provides marketers with the right amount and type of information in a timely fashion. Correct Answer True Your Answer True True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith Multiple Choice Single Answer Question In this market, organisation acquires goods for the purpose of renting to others at profit Correct Answer Reseller Market Your Answer Reseller Market Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying the line of only one manufacturer Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market Multiple Choice Multiple Answer nd 2 Sem - Marketing Management 6 Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Y our Answer Actionable , Measurable , Accessible Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Infrastructure True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Single Answer nd 2 Sem - Marketing Management 7 Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade promotion 2nd Copy a LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer nd Selling 2 Sem - Marketing Management 8 Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade -off concept Your Answer Optimisation concept , Total cost concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question What are fixed costs? Correct Answer Office rent , Insurance , Generator back up Your Answer Office rent , Insurance Multiple Choice Single Answer Question This distribution is necessary for m ost convenience goods. Correct Answer Intensive Your Answer Intensive Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else Correct Answer Acquisition Your Answer Commercialisation True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer False Multiple Choice Single Answer Question Quantity discrepancy for a con venience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Business analysis Select The Blank nd 2 Sem - Marketing Management 9 Question ________cost accounting measures the cost of producing and ignores the cost of non -producing Correct Answer Traditional Your Answer Traditional Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Labour Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Selling Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication True/False Question Buyers are geographically conce ntrated in the consumer market. Correct Answer False Your Answer False Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession nd 2 Sem - Marketing Management 10 Your Answer Possession Select The Blank Question ________ is a modern plant consisting of mod ules centered around a stage in the production process Correct Answer Flotilla concept Your Answer Flotilla concept Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Multiple Answer Question Socio - cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Production Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer nd Possession 2 Sem - Marketing Management 11 Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False True/False Question Marketing and production costs are high in multi- segment strategy Correct Answer True Your Answer nd True 2 Sem - Marketing Management 12 Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective Correct Answer Strategy Your Answer Strategy Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team Select The Blank Question Product means the ________ and services the company offers the target market . Correct Answer Goods Your Answer Goods True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Intensive Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following fact ors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Multiple Choice Single Answer Qu estion It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production Correct Answer Product Value Analysis Your Answer Product Value Analysis True/False nd 2 Sem - Marketing Management 13 Question The life cycle of product category is the shortest. Correct Answer False Your Answer False Select The Blank Question ________ research involves using past experiences to find solutions to marketing problems Correct Answer Historical Your Answer Historical Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Safety Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Japan's major productivity gains are the results of social changes brought about by ________ Correct Answer Statistical quality control Your Answer Michael Porter's model for Industry Analysis Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation , Market positioning Match The Following Question Correct Answer Your Answer Product related consumer Brand loyalty, Type of characteristics usage Demographic Age, Sex Age, Sex Psychographic nd Brand loyalty, Type of usage Social class, Lifestyle Social class, Lifestyle 2 Sem - Marketing Management 14 Geographic variables City, Region City, Region Multiple Choice Multiple Answer Question The micro -environment consists of following components: Correct Answer Marketing intermediaries , Cus tomers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question Which is the shortest mar keting channel for an industrial product? Correct Answer Producer --->Industrial user Your Answer Producer --->Consumer 3rd Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Match The Following Question Correct Answer Your Answer Deep Assortment Carrying a product family Carrying the line of only in depth, drawing on one manufacturer many producer's output Exclusive Assortment Carrying the line of only one manufacturer Carrying several product lines that fall within the resellers type of business Open bid Contract awarded to lowest bidder Direct negotiation with one or more companies covering project and terms Negotiated Contract Direct negotiation with one or more companies covering project and terms Contract awarded to lowest bidder Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Industrial market , Consumer market True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True nd 2 Sem - Marketing Management 15 Your Answer True True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors. Correct Answer True Your Answer False Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer nd True 2 Sem - Marketing Management 16 Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation Multiple Choice Single Answer Question The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called: Correct Answer Cost Your Answer Demand Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Match The Following Question Correct Answer Your Answer This refers to the number Product depth of product items within each product line. Product height This includes all product item's a company offers. Product mix Product mix This is a group of Product line. products that are related. Product line. This is the total number of Product breadth product lines. Product breadth Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources nd 2 Sem - Marketing Management 17 Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Odd , Leader , Prestige Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Transaction True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Your Answer False Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Multiple Answer Question A transaction ta kes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions Select The Blank nd 2 Sem - Marketing Management 18 Question An organisational assessment uncovers________ Correct Answer Weaknesses Your Answer Weaknesses Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Reduced costs , Limited market coverage Your Answer Reduced costs , High market coverage Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems app roach Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Stimuli Multiple Choice Multiple Answer Question Characteristics of Effective segmentation nd 2 Sem - Marketing Management 19 Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks Multiple Choice Single Answer Question Pricing that enables sales people to tailor their price s to a prospect's situation is called Correct Answer Price shading Your Answer Variable pricing Multiple Choice Single Answer Question This prici ng objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Elimination Multiple Choice Single Answer Question This distribution is necessary for most shopping and speciality goods. Correct Answer Selective Your Answer Selective True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Single Answer Question This portfolio involves major capital investments which will result in either large pay offs or large losses Correct Answer Big bets Your Answer No -regret moves Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Insta ntly spots nd 2 Sem - Marketing Management 20 malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Feedback Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No -regret moves Your Answer Big bets Multiple Choice Single Answer Question A centralised inventory mea ns Correct Answer Fast delivery to customers Your Answer Building and stocking one warehouse Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Maximisation True/False Question Shorter production runs are required to produce large number of products in multi -segment strategy Correct Answer True Your Answer False 4th Copy nd 2 Sem - Marketing Management 21 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Changes in company structure also necessitates changes in the systems in vario us degrees Correct Answer True Your Answer True Select The Blank Question ________ is a part of the company that has a separate mission and objec tives Correct Answer SBU Your Answer SBU Select The Blank Question ________ is synonymous with non- recurrent data system(RDS) Correct Answer Market research Your Answer Management Information system Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer High Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Correlation True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour Correct Answer Culture nd 2 Sem - Marketing Management 22 Your Answer Role Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Multiple Choice Single Answer Question It id entifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Select Th e Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Inventory obsolescence , Transportation Match The Following Question Air- freight nd Correct Answer Your Answer It is the best quality type of transportation available. The advantage is speed and flexibility in carrying small loads. 2 Sem - Marketing Management 23 Inventory carrying cost It increases as the quantity ordered increases. It increases as the quantity ordered increases. Order processing cost It decreases as the quantity ordered increases. It decreases as the quantity ordered increases. Pipe- line It is used to transport petroleum products to refineries. It is used to transport petroleum products to refineries. Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysi s , Time series analysis , Correlation method Your Answer Simple trend analysis , Correlation method , Market tests Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Select The Blank Question ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer nd Values 2 Sem - Marketing Management 24 True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Decline Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Objectives , Process and feedback , Profits Multiple Choice Single Answer Question In Cost Optimisation : Correct Answer Overall physical distribution costs are minimised Your Answer Ov erall physical distribution costs are minimised True/False nd 2 Sem - Marketing Management 25 Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers. Correct Answer True Your Answer True True/False Question Internal records such as sales reports , cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Belief s are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer False Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Multiple Answer Question Criteria f or choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank nd 2 Sem - Marketing Management 26 Question Modern Accounting uses ________ as a unit of measure Correct Answer Time Your Answer Time Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting True/False Question Economic forecasts are available from industry trade associations Correct Answer False Your Answer True Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Co ncentration Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctu ations Correct Answer Time Series Analysis Your Answer Time Series Analysis True/False Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co. Correct Answer True Your Answer True Match The Following Question Your Answer Feedback Communication from receiver to sender Interpreting the message by receiver Encoding Putting meaning to symbols conveyed as messages A means by which source communicates the message Decoding nd Correct Answer Interpreting the message Putting meaning to 2 Sem - Marketing Management 27 by receiver It interferes with communication process Noise symbols conveyed as messages It interferes with communication process Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question The micro -environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied b y the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Buildup approach Multiple Choice Multiple Answer Question The basic goals in introductory stage are Correct Answer Induce acceptance of new product , Gain initial distribution Your Answer Induce acceptance of new product , Gain initial distribution Multiple Choice Multiple Answer Question The various variations of Negotiated contract are Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive Your Answer Variable Pr ice , Fixed price and incentive Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation th 5 Copy nd 2 Sem - Marketing Management 28 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called Correct Answer Price elastic Your Answer Price elastic True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Learning consists of Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Management Information System(MIS) Select The Blank Question ________ can price it's product without any regard to competitor. nd 2 Sem - Marketing Management 29 Correct Answer Pure monopolist Your Answer Pure monopolist Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Lower price , Greater utility , Compatability with society True/False Question Consumption is shaped by the stage of family life cycle Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Emergency True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Concept of marketing includes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Transfer , Exchange Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Costs Multiple Choice Multiple Answer Question Major role of promotion is to : nd 2 Sem - Marketing Management 30 Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Your Answer False th 5 Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Odd , Leader Select The Blank Question Correct Answer Firm's that lack promotional skills rely on ________ for promotional push. Middlemen Your Answer Middlemen Select The Blank Question Correct Answer nd For ________ items, reseller reorders goods when inventory gets low Sta ndard 2 Sem - Marketing Management 31 Your Answer Select The Blank Question Standard Correct An swer ________ guides the development of advertisements and personal sales presentations. AIDA Your Answer AIDA Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple T rend Analysis Your Answer Simple Trend Analysis Select The Blank Question Correct Answer Product means the ________ and services the company offers the target market . Goods Your Answer Goods Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Cor rect Answer Introductory Your Answer Introductory Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data True/False Question Correct Answ er Consumer behaviour is more challenging across international border. True Your Answer True Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Your Answer nd Marketing mix , Cust omer mix , Supplier mix Marketing mix , Customer mix , Supplier mix 2 Sem - Marketing Management 32 Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Select The Blank Question Market Research Correct Answer ________ identifies the impact of any change on performance Statistical quality control Your Answer Statistical quality control Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing , Cement Match The Following Question Correct Answer Your Answer Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Exper imental research One factor is constant and One factor is constant and holding other factors holding other factors Motivational research It analyses consumer motives It analyses consumer motives Multiple Choice Multiple Answer Question Target marketing involves Correct Answer nd Market targeting , Market segmentation 2 Sem - Marketing Management 33 Your Answer Market segmentation , Market targeting True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Match The Following Question Systems Correct Answer Your Answer Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Customer is the focal point Marketing in Marketing Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Select The Blank Question Correct Answer ________ routinely performs all functions on recurrent, internal and external data Recurrent data system(RDS) Your Answer Recurrent data system(RDS) Multiple Choice Single Answer nd 2 Sem - Marketing Management 34 Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Co rrect Answer Subsistence Your Answer True/False Question Subsistence Correct Answer Experimental research involves obtaining data from respondents in person, mail or by phone False Your Answer False Select The Blank Question Correct Answer ________ distribution is used when a small percentage of customers account for a large part of sale. Selective Your Answer Selective Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer True/False Question Family Correct Answer Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. True Your Answer True Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? nd 2 Sem - Marketing Management 35 Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product develo pment Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation True/False Question Services can be stored in inventory. Co rrect Answer False Your Answer False Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Your Answer True/False Question Price cut causes rev enue to increase , Price rise causes revenue to decrease Price cut causes revenue to increase , Price rise causes revenue to decrease Correct Answer Marketing strategies are developed to support broad marketing objectives True Your Answer True Select The Blank Question Correct Answer A change in quantity demanded of a product is caused by a change in its ________. Price Your Answer Price Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer nd Basic stock 2 Sem - Marketing Management 36 Your Answer True/False Question Re -order point Correct Answer Product concept testing through physical presentation increase the reliability of test. True Your Answer True Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Detailed version of idea stated in consumer terms True/False Question Correct Answer Inndustrial goods are sold to end- users for personal consumption. False Your Answer False True/False Question Correct Answer Systems are formal and informal rules and regulations that complements the company structure True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Select The Blank nd 2 Sem - Marketing Management 37 Question Correct Answer A speciality product is ________ intensively distributed than a shopping product Less Your Answer Less Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form 6th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Target return True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True Match The Following Question Only one seller and no competition permitted legally Correct Answer Your Answer Monopoly Pure monopoly Few sellers but account Oligopoly for bulk of industry's sales Oligopoly Many sellers and buyers Monopolistic and each seller's offering is somewhat different than others Monopolistic Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Select The Blank nd 2 Sem - Marketing Management 38 Question The cost of warehousing, transportation, inventory and handling prod ucts together constitutes ________ concept. Correct Answer Total cost Your Answer Optimisation cost Multiple Choice Multiple Answer Question Afte r the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Logistics Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives Your Answer Object ives Multiple Choice Multiple Answer Question Research design is classified as : nd 2 Sem - Marketing Management 39 Correct Answer Methodology , Function Your Answer Function , Methodology Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decreas e Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer Personal selling True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic True/False Question Correlation methods is also used to supplement other techniques. Correct Answer False nd 2 Sem - Marketing Management 40 Your Answer False True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer True Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Match The Following Question Correct Answer Your Answer Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages Decoding Interpreting the message Interpreting the message by receiver by receiver Noise It interferes with communication process It interferes with communication process Feedback Communication from receiver to sender Communication from receiver to sender True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer nd Marketing 2 Sem - Marketing Management 41 Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Machine , Time Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary True/False Question Marketing and production costs are high in multi- segment strategy Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? nd 2 Sem - Marketing Management 42 Correct Answer Sales Your Answer Sales Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Multiple Answer Question The micro -environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competit ors Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market t argeting , Market segmentation Your Answer Market targeting , Market segmentation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession nd 2 Sem - Marketing Management 43 Your Answer Form Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Your Answer Middle class Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Select Th e Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market segments Correct Answer Multi- segmentation Your Answer Multi- segmentation Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for tar get market , One distribution and promotion strategy Your Answer One market mix for target market , One distribution and promotion strategy Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. nd 2 Sem - Marketing Management 44 Correct Answer 400 units Your Answer 400 units Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer nd Complexity , Perishability , Weight 2 Sem - Marketing Management 45 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market. Correct Answer Segmentation Your Answer Segmentation True/False Question Psychogenetic needs are intense enough to motivate a person to act immediately Correct Answer False Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Match The Following Question Correct Answer Your Answer Correlation method Historical data Historical data Market forecast Industry trade associations Economic forecast Government Market potential Industry trade associations Sales forecast Sales volu me Sales potential Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question Demand is highly elastic fo r industrial goods Correct Answer False Your Answer True Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Select The Blank Question Customer's changing wants and their behaviour can be better understood in ________ distribution. Correct Answer Direct Your Answer Horizontal Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question After the new product has passed the conc eptual stages it becomes more concrete in which stages? Correct Answer Your Answer development Test marketing , Commercialisation , Product development Test marketing , Product development , Marketing strategy True/False Question Formal pl anning provides clearer performance standards. Correct Answer True Your Answer True Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Price Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine , Capital True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer False Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct Answer 400 units Your Answer 400 units Select The Bl ank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer False Select The Blank Question ________ product is sold for use in producing o ther goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See Multiple Choice Multiple Answ er Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Stimuli True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer False Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Each party is capable of communication and delivery , Atleast two parties , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Multiple Choice Multiple Answer Question what all For a low involvement regular purchase product, consumer goes through stages of buying process Correct Answer Need recognition , Purchas e decision Your Answer Need recognition , Information research , Evaluation of alternatives Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Safety stock Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Monopolistic Only one seller and no competition permitted legally Monopoly Few sellers but account for bulk of industry's sales Oligopoly Monopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Pure competition Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer Inventory and One market mix for target market , Number of pricing strategies , distribution costs are high Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , It ignores non price competition , It is useful for new products Multiple Choice Single Answer Question The tool that a se nder uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Shapers Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Cho ice Single Answer Question What is diversification? Correct Answer New product -New market Your Answer Existing product -New market Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Discounts , Samples True/False Question Staffing function applies to all company levels irrespective of levels of hierarchy Correct Answer True Your Answer True Multiple Choice Mul tiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Rituals , Style Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Simple trend analysis Marketing Management Assgn 2 -Senthil True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question structure Change in company's strategy gives rise to problems necessitating a new to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential vari es with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer Your Answer Select The Blank False True Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Correct Answer Your Answer Ballast business Fit well but low opportunities Fit well but low opportunities Gap analysis Difference between desired and projected performance some Some fit and misfit Corporate parenting Managing SBU's by a corporate corporate Heartland business Give the highest priority Managing SBU's by a Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 C ar Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monop olist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Cultur e Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communica tion. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea scr eening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Type of usage Brand loyalty, Type of usage Brand loyalty, Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following ch annels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product -New market Your Answer New product -Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Your Answer Marketing strategy Test marketing , Commercialisation , Product development Test marketing , Commercialisation , Product development , development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer D amaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question social Marketing concept provides a balance to the exchange process within the system Correct Answer Your Answer True True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Multiple Answer Question The areas which become active after promotion budgets ha ve been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales promotion , Advertising True/False Question Sales contests, consumer contests are examples of public relatio ns. Correct Answer False Your Answer False Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Market fallacy Multiple Choice Single Answer Question This allows a marketer to adjust the actual price a customer pays for new product without reducing it's list price Correct Answer Trade-in allowance Your Answer Trade-in allowance Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Your Answer Price elastic Price elastic Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer Few stars , More dogs Your Answer More dogs , Few stars Multiple Choice Multiple Answer Question For a low inv olvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Purchase decision True/False Question mind while Marketer should keep co mpany's mission and marketing objectives in making pricing decisions. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment output Carrying a product family in depth, drawing on many producer's Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Your Answer True/False Question few Reinforcement Reinforcement Companies have strenghts in a number of areas but their key strength are in number Correct Answer Your Answer True True Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources material Capital, machines,raw material Capital, machines,raw Intangible sources technology Information, time and technology Information, time and Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer producing Assumes factory as an isolated entity , It measures only the cost of Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer False Multiple Choice Single Answer Question " When to order" is called Correct Answer Re-order point Your Answer Re-order point Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Your Answer Maturity Maturity Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Your Answer Structure Culture Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer Your Answer AIDA AIDA Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Complexity , Compatability with society Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor , Credibility Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question in the Change in company structure from divisional to matrix also mean changes systems in various degrees Correct Answer True Your Answer False Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Fixed cost , Variable cost Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Select The Blan k Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Target Marketing Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Awareness True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer False Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Demand Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See True/False Question Shorter production runs are required to produce large number of products in multi -segment strategy Correct Answer True Your Answer True True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Pricing , Sales promotion , Sales management , Advertising True/False Question "To increase the market share of our product" .Is it a well defined objective? Correct Answer False Your Answer True Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Status Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Buyer wants for a specific product Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Cost trade-off concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Reciprocal , Accessible Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs , Buyer characteristics Multiple Choice M ultiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Forward communication Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer True Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price cut causes revenue to decrease , Price rise causes revenue to decrease , Price rise causes revenue to increase Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a pr oduct family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals , Style True/False Question Marketing and production costs are high in multi -segment strategy Correct Answer True Your Answer True Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Exclusive Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher Your Answer Marketing Manager Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Select The Blank Question Messages are made of ________ Correct Answer Symbols Your Answer Words Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Data True/False Question Boston consultance group Matrix focusses on future business. Correct Answer False Your Answer True True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question This strategic posture takes the current industry structure and its future evolution as given and then react to the opportunities the market off ers Correct Answer Adapters Your Answer Options Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called Correct Answer Price inelastic Your Answer Price elastic Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re-order point True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive. Correct Answer Publicity Your Answer Public relations Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Correlation method LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answ er Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance Multiple Choice Single Answer Question What is product developme nt? Correct Answer New product -Existing market Your Answer Existing product -New market True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Convenience Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Technology , Machine Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Match The Following Question Correct Answer Ballast business success Your Answer Fit well but low opportunities Misfit with understanding of critical factors Gap analysis Difference between desired and projected performance between Difference desired and projected performance Corporate parenting Managing SBU's by a corporate corporate Heartland business Give the highest priority Managing SBU's by a Give the highest priority Select The Blank Question ________ is some characteris tic of people in the market that helps in dividing it. Correct Answer Your Answer Factor Age Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Your Answer Organisational assessment Organisational assessment True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Shopping True/False Question for The demand for necessities tends to be more price elastic than the demand luxury products. Correct Answer Your Answer True/False Question False False Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. Correct Answer True Your Answer True Select The Blank Question ________ method is suitable for products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis True/False Question core Diversification strategy involves diversifying away from their original businesses Correct Answer Your Answer True True Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Inflation Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Time Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic , Economic Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Your Answer Select The Blank Personal selling Advertising Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Total cost True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question Marketing strategies are developed to support broad marketing objectives Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Cash discount Given for paying promptly Given for paying promptly Trade discount Reduction in list price to channel menbers as the Discount percetage increases quantity purchased increases Cumu lative quantity discount Discount percetage increases as the quantity purchased increases Applies to multiple orders Non-cumulative quantity discount order Applies to a single order Applies to a single Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Sales Forecast Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer O pportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Stimuli Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Multiple Choice Single Answer Question This discount is offe red to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Trade discount Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Your Answer Warehouse Inventory Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Your Answer Middle class Upper-Middle Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Goats Multiple Choice Single Answer Question Groups having a direct influence on a person are called Correct Answer Membership groups Your Answer Homogeneous groups Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question the Systems are formal and informal rules and regulations that complements company structure Correct Answer Your Answer True True True/False Question Pricing strategies change over the life cycle of the product Correct Answer True Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One One market mix for target market , Number of pricing strategies , distribution and promotion strategy LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice S ingle Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question acc ount for ________ distribution is used when a small percentage of customers a large part of sale. Correct Answer Your Answer Selective Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market developmen t? Correct Answer Existing product -New market Your Answer New product -New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Your Answer Geographic , Demographic Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Reso urces Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Your Answer Price Quality Select The Blank Question The onus of advertising, pricing and sales pro motion policies is put on ________ distribution. Correct Answer Your Answer Exclusive Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/Fals e Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Your Answer Attitudes Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. Intensive distribution. Helps in the process of matching demand and supply. Marketing channe l Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer Your Answer True True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Your Answer True/False Question effect on Inflation Inflation In pure competition many sellers and buyers are there and have major demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(ea ch unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Your Answer True/False Question mind while Reinforcement Cues Marketer should keep company's mission and marketing objectives in making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Sin gle Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Indust rial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Your Answer Innovators , Early adopters , Laggards Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Your Answer Title Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer trends , MIS Advertising effectiveness , Sales forecasting , Identifying market formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research to find Uses past experiences to find solutions Uses p ast experiences Obtains data from respondents in person Obtains data from solutions Survey research respondents in person Experimental research One factor is constant and holding other factors hypothesis Tests about the relationship between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Persuade , Inform , Remind Your Answer Persuade , Inform , Remind True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer Your Answer True True Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Desire Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product decision True/False Question Style of a company are the patterns of actions taken by members of top management over a period of time Correct Answer True Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question Services can be stored in inventory. Correct Answer False Your Answer False True/False Question marketin g Consumer needs are matched with the company capabilities and goals in process. Correct Answer Your Answer True True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Select The Blank Question ________ is synonymous with non -recurrent data system(RDS) Correct Answer Market research Your Answer Market research True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer Your Answer True True Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer producing Your Answer producing , It Assumes factory as an isolated entity , It measures only the cost of Assumes factory as an is olated entity , It measures only the cost of uses time as a unit of measure Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Match The Following Question Co rrect Answer Your Answer Wide market coverage is achieved. Intensive distribution. Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Division of labour , Departmentalisation Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Only one seller and no competitio n permitted legally monopoly Monopoly Few sellers but account for bulk of industry's sales Oligopoly Pure Pure oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Oligopoly Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Leader Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Resources Select The Blank Question ________ is an important tool for planning and con trolling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Your Answer Hypothesis Hypothesis Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Your Answer Automation Automation Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation , Specialisation Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resource s Your Answer Natural resources Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Packaging Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Total cost , Fixed cost , Variable cost True/False Question Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information True/False Question outside Product development includes starting another business or buy businesses of their current line. Correct Answer Your Answer False False Select The Blank Question Skimming pric ing involves________ risk. Correct Answer Low Your Answer Marginal Multiple Choice Single Answer Question A in AIDA stands for : Correct Answer Awareness Your Answer Advertising Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Your Answer Stay out Stay out Multiple Choice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Your Answer Communication Promotion LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Intensity distribution Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your Answer Unsought Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing Select The Blank Question Bu yer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing d ecisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Match The Following Question Correct Answer Your Answer Sales forecast Sales volume Sales volume Correlation method Historical data Historical data Market forecast Industry trade associations Industry trade associations Economic forecast Government Government True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Tactics Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Coupon offers , Discounts True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry Correct Answer Primary data Your Answer Primary data True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate u ser. Correct Answer Marketing channel Your Answer Marketing channel True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Corre ct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Buyer True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Selling Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Marketing Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting , Division of labour Multiple Choice Multiple Answer Question The reseller's assortment influences it's Co rrect Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives Your Answer Objectives Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer True Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Corre ct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Companies have strenghts in a number of areas but their key strength are few in number Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the middlemen Correct Answer Your Answer Expensive Non durables Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Match The Following Question Correct Answer Ballast business Your Answer Fit well but low opportunities Some fit and some misfit Gap analysis Difference between desired and projected performance between Difference desired and projected performance Corporate parenting Managing SBU's by a corporate corporate Heartland business Give the highest priority Managing SBU's by a Fit well but low opportunities Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Biogenetic needs Hunger, Thirst Hunger, Thirst Actual self concept How person views himself Others self concept thinks How the person thinks others see him How person views himself others see him Personality Deferenc e, Autonomy Esteem, Recognition True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer False How the person Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Integrates manufacturing with business strategy Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Time Multiple Choice Single Answer Question Who provides time a nd place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural True/False Question the Systems are formal and informal rules and regulations that complements company structure Correct Answer Your Answer True True Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer less than The additional cost of each unit of product , Marginal revenue is average revenue , It is useful for new products True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing True/Fals e Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. Correct Answer True Your Answer True Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Your Answer Select The Blank Automation Automation Question life Competition tends to focus on ________ as a product moves through its cycle. Correct Answer Your Answer Price Sales volume Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Self production True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Your Answer True/Fals e Question various Selective Exclusive Changes in company structure also necessitates changes in the systems in degrees Correct Answer Your Answer True True Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer Agreed upon There is time and place of agreement , Two things of value , conditions True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Service s True/False Question Services can be stored in inventory. Correct Answer False Your Answer False Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Your Answer Pr ice Demand Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Integral True/False Question in the Change in company structure from divisi onal to matrix also mean changes systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Customer satisfaction , Transportation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity , Return Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Your Answer Marketing Marketing Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No -regret moves Your Answer No -regret moves Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Your Answer Promotion Promotion Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Forecasting , Division of labour , Departmentalisation Select The Blank Question Major reason fo r success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question The most common criteria for classifying products is based on Correct Answer Buyer behaviour Your Answer Target market Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Exposure , Not accurate , Time consuming Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimen sion. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total s atisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Your Answer True/False Question mind while Reinforcement Cues Marketer should keep company's mission and marketing objectives in making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packagin g , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question P roduct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer F alse Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question account for ________ distribution is used when a small percentage of customers a large part of sale. Correct Answer Your Answer Selective Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Sin gle Answer Question What is Market development? Correct Answer Existing product -New market Your Answer New product -New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Your Answer Geographic , Demographic Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Si tuation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Your Answer Price Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Your Answer Exclusive Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Your Answer Attitudes Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. Intensive distribution. Helps in the process of matching dema nd and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer Your Answer True True Multiple Choice Single Answer Question Decline in buying power due to price levels ris ing more rapidly than income is called Correct Answer Your Answer True/False Question effect on Inflation Inflation In pure competition many sellers and buyers are there and have major demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Your Answer True/False Question mind while Reinforcement Cues Marketer should keep company's mission and marketing objectives in making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercia l sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Ans wer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Your Answer Innovators , Early adopters , Laggards Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Your Answer Title Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is m ore than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer trends , MIS Advertising effectiveness , Sales forecasting , Identifying market formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research to find Uses past experiences to find solutions Uses past experiences Obtains data from respondents in person Obtains data from solutions Survey research respondents in person Experimental research One factor is constant and holding other factors hypothesis about the relationship between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Tests Correct Answer Your Answer Market tests Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Your Answer True/False Question mind while Reinforcement Cues Marketer should keep company's mission and marketing objectives in making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social cl ass , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packag ing , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Co rrect Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question structure Change in company's strategy gives rise to problems necessitating a new to be made Correct Answer Your Answer True False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales pot ential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question for Consumer behaviour is easy to understand in familiar country like India Indians. Correct Answer Your Answer False True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question selective The demand for a specific brand within a product category is called demand. Correct Answer Your Answer True True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Your Answer Intensity distribution Integral distribution Match The Following Question Correct Answer Ballast business Your Answer Fit well but low opportunities Fit well but low opportunities Gap analysis Difference between desired and projected performance some misfit Some fit and Corporate parenting Managing SBU's by a corporate corporate Heartland business Give the highest priority Managing SBU's by a Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question marketing Consumer needs are matched with the company capabilities and goal s in process. Correct Answer Your Answer True True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Your Answer Oligopoly Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Your Answer Planning Planning Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer Your Answer True True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product dev elopment ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Type Brand loyalty, Type of usage Brand loyalty, of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question making It helps an organisation to cope with future by setting objectives and strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on bas is of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question core Diversification strategy involves diversifying away from their original businesses Correct Answer Your Answer True False Multiple Choice Single Answer Question What is diversification? Correct Answer Your Answer New product -New market New product -Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Your Answer Marketing strategy Test marketing , Commercialisation , Product development Test marketing , Commercialisation , Product development , development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Your Answer Macro Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Pepsi Multiple Choice S ingle Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange True/False Question social Marketing concept provides a balance to the exchange process within the system Correct Answer Your Answer True False True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Reduced costs , Limited market coverage Your Answer Reduced costs , Limited market coverage True/False Question Indirect channels for industrial products are longer than consumer product channels. Correct Answer Your Answer False False True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. Multiple Choice Single Answer Question Major c omponents of marketing mix are : Correct Answer Product Your Answer Product True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Labour , Material Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Your Answer Select The Blank Price elastic Price elastic Question , in In ________ pricing buyers pay different prices under the same conditions the same quantities and at the same time Correct Answer Variable Your Answer Variable Match The Following Question Correct Answer Your Answer Trade discount Reduction in list price to channel menbers channel Reduction in list price to menbers Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as the quantity purchased increases Non-cumulative quantity discount order Applies to a single order Cash discount Given for paying promptly Applies to a single Given for paying promptly Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Cus tomers , Competitors Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Your Answer Organisational assessment Organisational assessment Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources , Opportunity Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Match The Following Question Correct Answer Your Answer Objectives What is to be accomplished What is to be accomplished Strategies How to achieve objectives Policies the Constraints that limits the alternatives available How to achieve objectives Constraints that limits alternatives available Strategic organisational planning Top Management Top Management Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data Multiple Choice Multiple Answer Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler True/False Question MIS provides marketers with the right amount and type of information in a timely fashion. Correct Answer Your Answer True True True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith Multiple Choice Single Answer Question In this market, organisation acquires goods for the purpose of renting to others at profit Correct Answer Your Answer Reseller Market Reseller Market Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying the line of only one manufacturer Select The Blank Question Few large buyers do maximum purchasing in ________ Co rrect Answer Industrial market Your Answer Industrial market Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation True/False Question Marketing and production costs are high in multi -segment strategy Correct Answer True Your Answer True Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Your Answer True/False Question in the Labour Infrastructure Change in company structure from divisional to matrix also mean changes systems in various degrees Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade promotion 2nd Copy a LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Selling Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question What are fixed costs? Correct Answer Office rent , Insurance , Generator back up Your Answer Office rent , Insurance Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Intensive Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else Correct Answer Acquisition Your Answer Commercialisation True/False Question Distribution costs are low wh en intermediaries are used in the channel. Correct Answer True Your Answer False Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Your Answer Retailer Retailer Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Business analysis Select The Blank Question ________cost accoun ting measures the cost of producing and ignores the cost of non -producing Correct Answer Your Answer Traditional Traditional Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Your Answer Labour Labour Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Selling Tangible sources material Capital, machines,raw material Capital, machines,raw Intangible sources technology Information, time and technology Information, time and Consumer to producer Backward communication Backward communication True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer False Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Select The Blank Question ________ is a modern plant consisting of modules centered around a stage in the production process Correct Answer Flotilla concept Your Answer Flotilla concept Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. True/False Question Marketing concept has application only in profit oriented busi nesses. Correct Answer False Your Answer False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Production Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer True/False Question vertical Price cut causes revenue to increase Changes in consumer's buying patterns affects channel's horizontal and dimensions. Correct Answer Your Answer True True True/False Question core Diversification strategy involves diversifying away from their original businesses Correct Answer Your Answer True False Multiple Choice Single Answer Question The tool t hat a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question mail Experimental research involves obtaining data from respondents in person, or by phone Correct Answer Your Answer False False True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective Correct Answer Strategy Your Answer Strategy Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or def lated by sales team Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Your Answer Selective Intensive Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production Correct Answer Product Value Analysis Your Answer Product Value Analysis True/False Question The life cycle of product category is the shortest. Correct Answer False Your Answer False Select The Blank Question ________ research involves using past experiences to find solutions to marketing problems Correct Answer Your Answer Historical Historical Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Safety Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Japan's major productivity gains are the results of social changes brought about by ________ Correct Answer Your Answer Statistical quality control Michael Porter's model for Industry Analysis Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmenta tion Your Answer Market targeting , Market segmentation , Market positioning Match The Following Question Correct Answer Your Answer Product related consumer characteristics Type Brand loyalty, Type of usage Brand loyalty, of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Social class, Lifestyle Geographic variables City, Region City, Region Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer--->Industrial user Your Answer Producer--->Consumer 3rd Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Match The Following Question Correct Answer Deep Assortment output Your Answer Carrying a product family in depth, drawing on many producer's Carrying the line of only one manufacturer Exclusive Assortment Carrying the line of only one manufacturer Carrying several product lines that fall within the resellers type of business Open bid Contract awarded to lowest bidder companies covering Di rect negotiation with one or more project and terms Negotiated Contract Direct negotiation with one or more companies covering project and terms Contract awarded to lowest bidder Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Industrial market , Consumer market True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer Your Answer True True True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question An ex ample of Want is : Correct Answer Continental food Your Answer Continental food True/False Question cost Product, place and promotion elements in the marketing mix are viewed as factors. Correct Answer Your Answer True False Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Your Answer Price elastic Price elastic Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question Mar ket ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation Multiple Choice Single Answer Question The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called: Correct Answer Cost Your Answer Demand Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Match The Following Question Correct Answer Your Answer This refers to the number of product items within each product line. Product Product depth height This includes all product item's a company offers. Product mix Product mix This is a group of products that are related. Product line. Product line. This is the total number of product lines. Product breadth Product breadth Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Odd , Leader , Prestige Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Transaction True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Your Answer False Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Your Answer Exclusive Integral True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer Agreed upon There is time and place of agreement , Two things of value , conditions Select The Blank Question An organisational assessment uncovers________ Correct Answer Weaknesses Your Answer Weaknesses Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Reduced costs , Limited market coverage Your Answer Reduced costs , High market coverage Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Your Answer Oligopoly Oligopoly Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Stimuli Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a prospect's situation is called Correct Answer Your Answer Price shading Variable pricing Multiple Choice Single Answer Question This pricing objective i nvolves setting a low price to discourage entry of new firms. Correct Answer Your Answer Stay out Elimination Multiple Choice Single Answer Question This distribution is necessary for most shopping and speciality goods. Correct Answer Selective Your Answer Selective True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Single Answer Question This portfolio inv olves major capital investments which will result in either large pay offs or large losses Correct Answer Big bets Your Answer No -regret moves Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Your Answer Planning Feedback Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No -regret moves Your Answer Big bets Multiple Choice Single Answer Question A centralised inventory means Correct Answer Fast delivery to customers Your Answer Building and stocking one warehouse Select The Blank Question well as ________ of physical distribution activities increases it's productivity as of manufacturer. Cor rect Answer Your Answer True/False Question in Automation Maximisation Shorter production runs are required to produce large number of products multi -segment strategy Correct Answer True Your Answer False 4th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question various Changes in company structure also necessitates changes in the systems in degrees Correct Answer Your Answer True True Select The Blank Question ________ is a part of the company that has a separate mission and objectives Correct Answer SBU Your Answer SBU Select The Blank Question ________ is synonymous with non -recurrent data system(RDS) Correct Answer Market research Your Answer Management Information system Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer High Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Correlation True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question It provides a way to b ring in the people dimension in macro company analysis without using psychological models of human behaviour Correct Answer Culture Your Answer Role Multiple Choice Single Answer Question It is a reduction in list price granted to channe l members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment True/False Question the Systems are formal and informal rules and regulations that complements company structure Correct Answer Your Answer True True Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time c onsuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Inventory obsolescence , Transportation Match The Following Question Correct Answer Air -freight speed and Your Answer It is the best quality type of transportation available. The advantage is flexibility in carrying small loads. Inventory carrying cost increases as the It increases as the quantity ordered increases. It quantity ordered increases. Order processing cost It decreases as the quantity ordered increases. the It decreases as quantity ordered increases. Pipe-line transport It is used to transport petroleum products to refineries. petroleum products to refineries. It is used to Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefit s , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Corre ct Answer Total cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Time series analysis , Correlation method Your Answer Simple trend analysis , Correlation method , Market tests Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning True/False Question in the Change in company structure from divisional to matrix also mean changes systems in various degrees Correct Answer True Your Answer True Select The Blank Question ________ is a delivery of standard o f living to society Correct Answer Marketing Your Answer Values True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Your Answer Maturity Decline Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Objectives , Process and feedback , Profits Multiple Choice Single Answer Question In Cost Optimisation : Correct Answer Overall physical distribution costs are minimised Your Answer Overall physical distribution costs are minimised True/False Question the Communicating with middlemen requires information which is different to information required in communicating with the final buyers. Correct Answer True Your Answer True True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer False Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Your Answer Attitudes Attitudes Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question Modern Accounting uses ________ as a unit of measure Correct Answer Time Your Answer Time Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting True/False Question Economic forecasts are available from industry trade associations Correct Answer False Your Answer True Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis True/False Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Feed back receiver Communication from receiver to sender Interpreting the message by Encoding source Putting meaning to symbols conveyed as messages A means by which communicates the message Decoding conveyed as Interpreting the message by receiver Putting meaning to s ymbols messages Noise It interferes with communication process process It interferes with communication Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Buildup approach Multiple Choice Multiple Answer Question The basic goals in introductory stage are Correct Answer Induce acceptance of new product , Gain initial distribution Your Answer Induce acceptance of new product , Gain initial distribution Multiple Choice Multiple Answer Question The various variations of Negotiated contract are Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive Your Answer Variable Price , Fixed price and incentive Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation 5th Co py LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called Correct Answer Price elastic Your Answer Price elastic True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Learning consists of Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Management Information System(MIS) Select The Blank Question ___ _____ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Pure monopolist Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Lower price , Greater utility , Compatability with society True/False Question Consumption is shaped by the stage of family life cycle Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Emergency True/False Question After sales service is prov ided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Concept of marketing includes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Trans fer , Exchange Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Costs Multiple Choice Multiple Answer Question Major role of promotion is to : Cor rect Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's p erception of an actual product Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Your Answer False 5th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Odd , Leader Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Middlemen Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer Your Answer AIDA AIDA Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing , Cement Match The Following Question Correct Answer Historical research to find Your Answer Uses past experiences to find solutions Uses past experiences Obtains data from respondents in person Obtains data from solutions Survey research respondents in person Experimental research One factor is constant and holding other factors One factor is constant and holding other factors Motivational research It analyses consumer motives It analyses consumer motives Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market segmentation , Market targeting True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Match The Following Question Correct Answer Your Answer Tangible sources material Capital, machines,raw material Capital, machines,raw Intangible sources technology Information, time and technology Information, time and Consumer to producer Backward communication Customer is the focal point in Marketing Backward communication Marketing Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Your Answer Recurrent data system(RDS) Recurrent data system(RDS) Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question of Income,occupation,education, age,marital status are factors of which type segmentation? Correct Answer Your Answer Geographic , Demographic Geographic , Demographic Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question mail Experimental research involves obtaining data from respondents in person, or by phone Correct Answer Your Answer False False Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Your Answer Selective Selective Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Your Answer Test marketing , Commercialisation , Product development Test marketing , Commercialisation , Product development Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation True/False Question Services can be stored in inventory. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer decrease Price cut causes revenue to increase , Price rise causes revenue to True/False Question Marketing strategies are developed to support broad marketing objectives Correct Answer True Your Answer True Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Your Answer Price Price Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re-order point True/False Question reliability of Product concept testing through physical presentation increase the test. Correct Answer Your Answer True True Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Detailed version of idea stated in consumer terms True/False Question Inndustrial goods are sold to end-users for personal consumption. Correct Answer Your Answer True/False Question the False False Systems are formal and informal rules and regulations that complements company structure Correct Answer Your Answer True True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form 6th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The company earns an acceptable rate of r eturn on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Target return True/False Question reliability of Product concept testing through physical presentation increase the test. Corre ct Answer Your Answer True True Match The Following Question Correct Answer Your Answer Only one seller and no competition permitted legally monopoly Monopoly Few sellers but account for bulk of industry's sales Oligopoly Pure Oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Optimisation cost Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Your Answer Test marketing , Commercialisation , Product development Test marketing , Commercialisation , Product development Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Your Answer Selective Selective Multiple Choice Single Answer Question Marketing ar ises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Your Answer Warehouse Logistics Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomp lished Correct Answer Objectives Your Answer Objectives Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Methodology , Function Your Answer Function , Methodology Multiple Choice Sin gle Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question cost Product, place and promotion elements in the marketing mix are viewed as factors. Correct Answer Your Answer True True Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer decrease Price cut causes revenue to increase , Price rise causes revenue to Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Your Answer True/False Question its Personal selling Personal selling The greater the number of substitutes for a product, the less price elastic is demand. Correct Answer Your Answer False True Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic True/False Question Correlation methods is also used to supplement other techniques. Correct Answer False Your Answer False True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer True Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Match The Following Question Correct Answer Your Answer Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages Decoding Interpreting the message by rec eiver Interpreting the message by receiver Noise It interferes with communication process process It interferes with communication Feedback Communication from receiver to sender receiver to sender Communication from True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Machine , Time Select The Blank Question Few large buyers do maximum purchasing in ________ Cor rect Answer Industrial market Your Answer Industrial market True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer Your Answer True False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary True/False Question Marketing and production costs are high in multi -segment strategy Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Select The Blank Question Buyer' s response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer M arketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Your Answer Middle class Middle class Multiple Choice Multiple Answer Question What is Statistical Quality Control (SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a p roduction process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Your Answer Marketing Marketing Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Your Answer Geographic , Demographic Geographic , Demographic Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market segments Correct Answer Your Answer Multi-segmentation Multi-segmentation Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer strategy One market mix for target market , One distribution and promotion Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct Answer 400 units Your Answer 400 units Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Indirect channels for industrial products are longer than consumer product channels. Correct Answer False Your Answer False Multiple Choice Single Answer Question Depression stage in business cycle is also called Correct Answer Bust Your Answer Bust Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Intensive True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Match The Following Question Correct Answer Your Answer Feedback Communication from receiver to sender Communication from receiver to sender Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages Decoding Interpreting the message by receiver Interpreting the message by receiver Noise It interferes with communication process It interferes with communication process Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Metho dology Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Sales persons Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Underemployment Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Material , Labour Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Correlation method , Market tests Your Answer Simple trend analysis , Time series analysis , Correlation method True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Price Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation Multiple Choice Single Answer Question Prosperity stage in business cycle is also called Correct Ans wer Boom Your Answer Boom Select The Blank Question ________cost accounting measures the cost of producing and ignores the cost of non-producing Correct Answer Traditional Your Answer Traditional Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Management Information system(MIS) Multiple Choice Single Answer Question Quantity discrepanc y for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer False Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Market fallacy Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer True Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer--->Industrial user Your Answer Producer--- >Industrial user Select The Blank Question ________ is synonymous with non-recurrent data system(RDS) Correct Answer Market research Your Answer Market research Multiple Choice Single Answer Question This discount is offered to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Quantity discount Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Multiple Choice Multiple Answe r Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Buildup approach Select The Blank Question ________ re search involves using past experiences to find solutions to marketing problems Correct Answer Historical Your Answer Historical True/False Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers. Correct Answer True Your Answer True MM all combined LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market. Correct Answer Segmentation Your Answer Segmentation True/False Question Psychogenetic needs are intense enough to motivate a person to act immediately Correct Answer False Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Match The Following Question Correct Answer Your Answer Correlation method Market forecast Historical data Industry trade associations Economic forecast Sales forecast Historical data Government Sales volume Market potential Industry trade associations Sales potential Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer True Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Select The Blank Page 1 MM all combined Question Customer's changing wants and their behaviour can be better understood in ________ distribution. Correct Answer Direct Your Answer Horizontal Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Product development , Marketing strategy development True/False Question Formal planning provides clearer performance standards. Correct Answer True Your Answer True Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Price Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine , Capital True/False Question Consumer behaviour is more challenging across international Page 2 MM all combined border. Correct Answer True Your Answer False Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct Answer 400 units Your Answer 400 units Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer False Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Page 3 MM all combined Your Answer Stimuli True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer False Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Each party is capable of communication and delivery , Atleast two parties , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Information research , Evaluation of alternatives Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Safety stock Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Monopolistic Only one seller and no competition permitted legally Monopoly Monopoly Few sellers but account for bulk of industry's sales Oligopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Pure competition Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , Inventory and distribution costs are high Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Page 4 MM all combined Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , It ignores non price competition , It is useful for new products Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Shapers Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer Existing product-New market Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Discounts , Samples True/False Question Staffing function applies to all company levels irrespective of levels of hierarchy Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Rituals , Style Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Simple trend analysis Marketing Management Assgn 2 -Senthil True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Page 5 MM all combined Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Correct Answer Your Answer Ballast business opportunities Fit well but low opportunities Fit well but low Gap analysis Difference between desired and projected performance Some fit and some misfit Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Page 6 MM all combined Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Page 7 MM all combined Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Brand loyalty, Type of usage Geographic variables True/False Question circumstances City, Region Social class, Buying power City, Region A company's pricing objectives are influenced by time and Page 8 MM all combined Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Page 9 MM all combined Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Page 10 MM all combined Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales promotion , Advertising True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Market fallacy Multiple Choice Single Answer Question This allows a marketer to adjust the actual price a customer pays for new product without reducing it's list price Correct Answer Trade-in allowance Your Answer Trade-in allowance Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer Few stars , More dogs Page 11 Your Answer MM all combined More dogs , Few stars Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Purchase decision True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bidContract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Reinforcement True/False Question Companies have strenghts in a number of areas but their key strength are few in number Page 12 MM all combined Correct Answer Your Answer True Match The Following Question Correct Answer True Your Answer Customer is the focal point in Marketing Tangible sources Capital, machines,raw material material Marketing Capital, machines,raw Intangible sources and technology Information, time and technology Information, time Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the cost of producing Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer False Multiple Choice Single Answer Question " When to order" is called Correct Answer Re-order point Your Answer Re-order point Page 13 MM all combined Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Culture Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer AIDA Your Answer AIDA Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Complexity , Compatability with society Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Page 14 MM all combined Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor , Credibility Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer False Page 15 MM all combined Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Fixed cost , Variable cost Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Target Marketing Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Awareness True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Page 16 MM all combined Your Answer False Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Demand Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer True True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Pricing , Sales promotion , Sales management , Advertising True/False Question "To increase the market share of our product" .Is it a well defined objective? Correct Answer False Your Answer True Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Status Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Buyer wants for a specific product Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Page 17 MM all combined Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Cost trade-off concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Reciprocal , Accessible Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs , Buyer characteristics Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Forward communication Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer True Page 18 MM all combined Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price cut causes revenue to decrease , Price rise causes revenue to decrease , Price rise causes revenue to increase Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals , Style True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Page 19 MM all combined Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Exclusive Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher Your Answer Marketing Manager Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Select The Blank Question Messages are made of ________ Correct Answer Symbols Your Answer Words Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Data True/False Page 20 MM all combined Question Boston consultance group Matrix focusses on future business. Correct Answer False Your Answer True True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question This strategic posture takes the current industry structure and its future evolution as given and then react to the opportunities the market offers Correct Answer Adapters Your Answer Options Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called Correct Answer Price inelastic Your Answer Price elastic Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re-order point True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Page 21 MM all combined Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive. Correct Answer Publicity Your Answer Public relations Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Correlation method LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance Multiple Choice Single Answer Question What is product development? Correct Answer New product-Existing market Your Answer Existing product-New market True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Convenience Page 22 MM all combined Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Technology , Machine Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Match The Following Question Correct Answer Your Answer Ballast business Fit well but low opportunities critical success factors Misfit with understanding of Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Organisational assessment Your Answer Organisational assessment True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question There are more number of substitutes for ________ Page 23 MM all combined products. Correct Answer Multi use Your Answer Shopping True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer False True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. Correct Answer True Your Answer True Select The Blank Question ________ method is suitable for products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer True Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Inflation Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Time Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic , Economic Page 24 MM all combined Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer Advertising Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Total cost True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question objectives Marketing strategies are developed to support broad marketing Page 25 MM all combined Correct Answer Your Answer True Match The Following Question Correct Answer Cash discount True Your Answer Given for paying promptly Given for paying promptly Trade discount Reduction in list price to channel menbers percetage increases as the quantity purchased increases Discount Cumulative quantity discount Discount percetage increases as the quantity purchased increases Applies to multiple orders Non-cumulative quantity discount Applies to a single order Applies to a single order Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Sales Forecast Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Page 26 Correct Answer Your Answer Stimuli MM all combined Stimuli Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Multiple Choice Single Answer Question This discount is offered to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Trade discount Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Inventory Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Single Answer Page 27 MM all combined Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Your Answer Upper-Middle Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Goats Multiple Choice Single Answer Question Groups having a direct influence on a person are called Correct Answer Membership groups Your Answer Homogeneous groups Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True True/False Question Pricing strategies change over the life cycle of the product Correct Answer True Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy Page 28 MM all combined LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Page 29 MM all combined Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question border. Consumer behaviour is more challenging across international Page 30 MM all combined Correct Answer Your Answer True True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. distribution. Intensive Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration Page 31 MM all combined True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus Page 32 MM all combined generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Page 33 MM all combined Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Page 34 MM all combined Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives forecast future values such as sales revenue etc It is used to Historical research Uses past experiences to find solutions experiences to find solutions Survey research Obtains data from respondents in person respondents in person Uses past Obtains data from Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Persuade , Inform , Remind Your Answer Persuade , Inform , Remind True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Desire Multiple Choice Single Answer Page 35 MM all combined Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product decision True/False Question Style of a company are the patterns of actions taken by members of top management over a period of time Correct Answer True Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question Services can be stored in inventory. Correct Answer False Your Answer False True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Page 36 MM all combined Select The Blank Question ________ is synonymous with non-recurrent data system(RDS) Correct Answer Market research Your Answer Market research True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. distribution. Intensive Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Page 37 MM all combined Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Division of labour , Departmentalisation Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Only one seller and no competition permitted legally monopoly Monopoly Pure Few sellers but account for bulk of industry's sales oligopoly Oligopoly Pure Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Oligopoly Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Page 38 MM all combined Your Answer Usage rate Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Leader Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Resources Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Hypothesis Multiple Choice Multiple Answer Question Socio-cultural environment consists of Page 39 MM all combined Correct Answer Social class , Culture Your Answer Social class , Culture Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation , Specialisation Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resources Your Answer Natural resources Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Packaging Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Total cost , Fixed cost , Variable cost Page 40 MM all combined True/False Question Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information True/False Question Product development includes starting another business or buy businesses outside of their current line. Correct Answer False Your Answer False Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Marginal Multiple Choice Single Answer Question A in AIDA stands for : Correct Answer Awareness Your Answer Advertising Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Stay out Multiple Choice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Promotion LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Page 41 MM all combined Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Intensity distribution Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your Answer Unsought Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Page 42 MM all combined Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Match The Following Question Correct Answer Your Answer Sales forecast Sales volume Sales volume Correlation method Historical data Historical data Market forecast Industry trade associations Industry trade associations Economic forecast Government Government True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Tactics Page 43 MM all combined Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Coupon offers , Discounts True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry Correct Answer Primary data Your Answer Primary data True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Single Answer Page 44 MM all combined Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Buyer True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Selling Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Marketing Page 45 MM all combined Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting , Division of labour Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives Your Answer Objectives Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Page 46 MM all combined Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer True Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Companies have strenghts in a number of areas but their key strength are few in number Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the middlemen Correct Answer Expensive Your Answer Non durables Page 47 MM all combined Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Match The Following Question Correct Answer Ballast business Your Answer Fit well but low opportunities Some fit and some misfit Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business opportunities Give the highest priority Fit well but low Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Page 48 MM all combined Biogenetic needs Hunger, Thirst Actual self concept Hunger, Thirst How person views himself How person views himself Others self concept How the person thinks others see him person thinks others see him Personality Deference, Autonomy How the Esteem, Recognition True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Integrates manufacturing with business strategy Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Time Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Page 49 MM all combined Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing True/False Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. Correct Answer True Your Answer True Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Sales volume Multiple Choice Single Answer Question Marketing arises from ? Page 50 MM all combined Correct Answer Exchange Your Answer Self production True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive True/False Question Changes in company structure also necessitates changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services True/False Question Services can be stored in inventory. Correct Answer False Your Answer False Select The Blank Page 51 MM all combined Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Demand Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Integral True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Customer satisfaction , Transportation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity , Return Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No-regret moves Your Answer No-regret moves Page 52 MM all combined Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Forecasting , Division of labour , Departmentalisation Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question The most common criteria for classifying products is based on Correct Answer Buyer behaviour Your Answer Target market Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Exposure , Not accurate , Time consuming Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Page 53 MM all combined Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Page 54 MM all combined Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Page 55 MM all combined Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Page 56 MM all combined Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive Page 57 MM all combined True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Page 58 MM all combined Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. distribution. Intensive Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Page 59 MM all combined Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Page 60 MM all combined Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title Page 61 MM all combined True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives forecast future values such as sales revenue etc It is used to Historical research Uses past experiences to find solutions experiences to find solutions Survey research Obtains data from respondents in person respondents in person Uses past Obtains data from Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Page 62 MM all combined Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Page 63 MM all combined Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Page 64 MM all combined Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Page 65 Your Answer MM all combined Integral distribution Match The Following Question Correct Answer Ballast business opportunities Your Answer Fit well but low opportunities Fit well but low Gap analysis Difference between desired and projected performance Some fit and some misfit Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Page 66 MM all combined Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Page 67 MM all combined Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage Page 68 Demographic MM all combined Age, Sex Age, Sex Psychographic Social class, Lifestyle Geographic variables City, Region Social class, Buying power City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Page 69 MM all combined Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Page 70 MM all combined Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Pepsi Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Page 71 MM all combined Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer False True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Page 72 Your Answer MM all combined Consumables , Durables , Services Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Multiple Question Shorter Correct Answer Your Answer Reduced Answer distribution channel results in Reduced costs , Limited market coverage costs , Limited market coverage True/False Question Indirect channels for industrial products are longer than consumer product channels. Correct Answer False Your Answer False True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Page 73 MM all combined True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Labour , Material Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time Correct Answer Variable Your Answer Variable Match The Following Question Correct Answer Your Answer Trade discount Reduction in list price to channel menbers in list price to channel menbers Reduction Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as the quantity purchased increases Non-cumulative quantity discount Applies to a single order Applies to a single order Cash discount Given for paying promptly Page 74 Given for paying promptly MM all combined Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Organisational assessment Your Answer Organisational assessment Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources , Opportunity Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Match The Following Question Correct Answer Your Answer Objectives What is to be accomplished What is to be accomplished Strategies How to achieve objectives How to achieve objectives Policies Constraints that limits the alternatives available limits the alternatives available Strategic organisational planning Constraints that Top Management Top Management Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data Multiple Choice Multiple Answer Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler True/False Question MIS provides marketers with the right amount and type of Page 75 MM all combined information in a timely fashion. Correct Answer True Your Answer True True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith Multiple Choice Single Answer Question In this market, organisation acquires goods for the purpose of renting to others at profit Correct Answer Reseller Market Your Answer Reseller Market Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying the line of only one manufacturer Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation True/False Question strategy Marketing and production costs are high in multi-segment Page 76 MM all combined Correct Answer Your Answer True True Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Infrastructure True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade promotion 2nd Copy a LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market True/False Question A company's pricing objectives are influenced by time and Page 77 MM all combined circumstances Correct Answer Your Answer True True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Selling Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Inventory carrying cost concept Multiple Choice Multiple Answer Question What are fixed costs? Correct Answer Office rent , Insurance , Generator back up Your Answer Office rent , Insurance Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Intensive Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else Correct Answer Acquisition Your Answer Commercialisation True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer False Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer Page 78 MM all combined Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Business analysis Select The Blank Question ________cost accounting measures the cost of producing and ignores the cost of non-producing Correct Answer Traditional Your Answer Traditional Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Labour Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Tangible sources Capital, machines,raw material material Selling Capital, machines,raw Intangible sources and technology Information, time and technology Information, time Consumer to producer Backward communication Backward communication True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer False Page 79 MM all combined Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Select The Blank Question ________ is a modern plant consisting of modules centered around a stage in the production process Correct Answer Flotilla concept Your Answer Flotilla concept Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Production Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Page 80 MM all combined Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective Correct Answer Strategy Page 81 MM all combined Your Answer Strategy Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Intensive Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production Correct Answer Product Value Analysis Your Answer Product Value Analysis True/False Question The life cycle of product category is the shortest. Correct Answer False Your Answer False Select The Blank Question ________ research involves using past experiences to find Page 82 MM all combined solutions to marketing problems Correct Answer Historical Your Answer Historical Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Safety Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Japan's major productivity gains are the results of social changes brought about by ________ Correct Answer Statistical quality control Your Answer Michael Porter's model for Industry Analysis Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation , Market positioning Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Brand loyalty, Type of usage Geographic variables City, Region Social class, Lifestyle City, Region Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Page 83 MM all combined Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer--->Industrial user Your Answer Producer--->Consumer 3rd Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Match The Following Question Correct Answer Your Answer Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying the line of only one manufacturer Exclusive Assortment Carrying the line of only one manufacturer Carrying several product lines that fall within the resellers type of business Open bidContract awarded to lowest bidder Direct negotiation with one or more companies covering project and terms Negotiated Contract Direct negotiation with one or more companies covering project and terms Contract awarded to lowest bidder Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Industrial market , Consumer market True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Page 84 Your Answer MM all combined Continental food True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors. Correct Answer True Your Answer False Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation Multiple Choice Single Answer Question The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called: Page 85 MM all combined Correct Answer Cost Your Answer Demand Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Match The Following Question Correct Answer Your Answer This refers to the number of product items within each product line. Product depth Product height This includes all product item's a company offers. Product mix mix Product This is a group of products that are related. line. Product Product line. This is the total number of product lines. Product breadth Product breadth Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Odd , Leader , Prestige Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Transaction True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Page 86 MM all combined Your Answer False Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions Select The Blank Question An organisational assessment uncovers________ Correct Answer Weaknesses Your Answer Weaknesses Multiple Choice Multiple Question Shorter Correct Answer Your Answer Reduced Answer distribution channel results in Reduced costs , Limited market coverage costs , High market coverage Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Page 87 MM all combined Your Answer Oligopoly Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Stimuli Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a prospect's situation is called Correct Answer Price shading Your Answer Variable pricing Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Elimination Multiple Choice Single Answer Question This distribution is necessary for most shopping and speciality goods. Correct Answer Selective Page 88 MM all combined Your Answer Selective True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Multiple Choice Single Answer Question This portfolio involves major capital investments which will result in either large pay offs or large losses Correct Answer Big bets Your Answer No-regret moves Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Feedback Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No-regret moves Your Answer Big bets Multiple Choice Single Answer Question A centralised inventory means Correct Answer Fast delivery to customers Your Answer Building and stocking one warehouse Page 89 MM all combined Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Maximisation True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer False 4th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Changes in company structure also necessitates changes in the systems in various degrees Correct Answer True Your Answer True Select The Blank Question ________ is a part of the company that has a separate mission and objectives Correct Answer SBU Your Answer SBU Select The Blank Question ________ is synonymous with non-recurrent data system(RDS) Correct Answer Market research Your Answer Management Information system Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer High Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Correlation Page 90 MM all combined True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour Correct Answer Culture Your Answer Role Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Page 91 Your Answer MM all combined Inventory obsolescence , Transportation Match The Following Question Correct Answer Your Answer Air-freight It is the best quality type of transportation available. advantage is speed and flexibility in carrying small loads. The Inventory carrying cost It increases as the quantity ordered increases. increases as the quantity ordered increases. It Order processing cost It decreases as the quantity ordered increases. decreases as the quantity ordered increases. It Pipe-line It is used to transport petroleum products to refineries. is used to transport petroleum products to refineries. It Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Time series analysis , Correlation method Your Answer Simple trend analysis , Correlation method , Market tests Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Page 92 MM all combined Select The Blank Question ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer Values True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Decline Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Objectives , Process and feedback , Profits Multiple Choice Single Answer Question In Cost Optimisation : Correct Answer Overall physical distribution costs are minimised Your Answer Overall physical distribution costs are minimised Page 93 MM all combined True/False Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers. Correct Answer True Your Answer True True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer False Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question Modern Accounting uses ________ as a unit of measure Correct Answer Time Your Answer Time Page 94 MM all combined Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting True/False Question Economic forecasts are available from industry trade associations Correct Answer False Your Answer True Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis True/False Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer FeedbackCommunication from receiver to sender receiver Interpreting the message by Encoding Putting meaning to symbols conveyed as messages source communicates the message A means by which Decoding Interpreting the message by receiver conveyed as messages Putting meaning to symbols Noise It interferes with communication process communication process It interferes with Page 95 MM all combined Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Buildup approach Multiple Choice Multiple Answer Question The basic goals in introductory stage are Correct Answer Induce acceptance of new product , Gain initial distribution Your Answer Induce acceptance of new product , Gain initial distribution Multiple Choice Multiple Answer Question The various variations of Negotiated contract are Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive Your Answer Variable Price , Fixed price and incentive Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation 5th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called Page 96 MM all combined Correct Answer Price elastic Your Answer Price elastic True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Learning consists of Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Management Information System(MIS) Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Pure monopolist Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Lower price , Greater utility , Compatability with society True/False Question Consumption is shaped by the stage of family life cycle Page 97 MM all combined Correct Answer Your Answer True True Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Emergency True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Concept of marketing includes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Transfer , Exchange Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Costs Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Page 98 MM all combined Your Answer False 5th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Odd , Leader Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Middlemen Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer AIDA Your Answer AIDA Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Page 99 MM all combined Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing , Cement Page 100 MM all combined Match The Following Question Correct Answer Your Answer Historical research Uses past experiences to find solutions experiences to find solutions Survey research Obtains data from respondents in person respondents in person Uses past Obtains data from Experimental research One factor is constant and holding other factors factor is constant and holding other factors Motivational research consumer motives It analyses consumer motives One It analyses Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market segmentation , Market targeting True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Match The Following Question Correct Answer Your Answer Tangible sources Capital, machines,raw material material Intangible sources and technology Capital, machines,raw Information, time and technology Page 101 Information, time MM all combined Consumer to producer Backward communication Backward communication Customer is the focal point in Marketing Marketing Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Page 102 MM all combined Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation True/False Question Services can be stored in inventory. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease True/False Question Marketing strategies are developed to support broad marketing objectives Correct Answer True Your Answer True Page 103 MM all combined Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Price Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re-order point True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Detailed version of idea stated in consumer terms True/False Question Inndustrial goods are sold to end-users for personal consumption. Correct Answer False Your Answer False Page 104 MM all combined True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form 6th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Target return True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Only one seller and no competition permitted legally monopoly Monopoly Pure Few sellers but account for bulk of industry's sales Oligopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than Page 105 others Monopolistic MM all combined Monopolistic Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Optimisation cost Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Logistics Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives Page 106 MM all combined Your Answer Objectives Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Methodology , Function Your Answer Function , Methodology Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer Personal selling True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic True/False Page 107 MM all combined Question Correlation methods is also used to supplement other techniques. Correct Answer False Your Answer False True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer True Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Match The Following Question Correct Answer Your Answer Encoding Putting meaning to symbols conveyed as messages symbols conveyed as messages Putting meaning to Decoding Interpreting the message by receiver receiver Interpreting the message by Noise It interferes with communication process communication process It interferes with FeedbackCommunication from receiver to sender receiver to sender Communication from True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Page 108 MM all combined Your Answer Marketing Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Machine , Time Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer False Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Page 109 MM all combined Your Answer Sales Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Single Answer Question It refers to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Page 110 MM all combined Your Answer Middle class Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market segments Correct Answer Multi-segmentation Your Answer Multi-segmentation Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , One distribution and promotion strategy Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct Answer 400 units Your Answer 400 units Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Page 111 MM all combined Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Page 112 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This distribution limits intermediaries to one per given territory. Correct Answer Exclusive Your Answer Exclusive Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Fixed cost , Variable cost Multiple Choice Single Answer Question These groups tend to informal behavoiur and there is continuous interaction among people Correct Answer Primary Your Answer Primary Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Self production Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Clothing Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Supplier mix , Buyer mix Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer Personal selling Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Mass media , Sales persons Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time Correct Answer Variable Your Answer Variable Multiple Choice Multiple Answer Question Business is rated on which dimensions Correct Answer Market attractiveness , Business strength Your Answer Market attractiveness , Profit margin , Competition level Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Target return True/False Question Pricing strategies change over the life cycle of the product Correct Answer True Your Answer True Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Single Answer Question "Law of demand" is Correct Answer More units of product are demanded at lower price Your Answer More units of product are demanded at lower price Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Ans wer Target Marketing Your Answer Target Marketing Select The Blank Question ________ method is suitable for products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team True/False Question Inndustrial goods are sold to end -users for personal consumption. Correct Answer False Your Answer False Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of onl y one manufacturer Your Answer Carrying the line of only one manufacturer Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party has something that might be of value to the other party Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Desire Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Transaction True/False Question MIS provides marketers with the right amount and type of information in a timely fashion. Correct Answer True Your Answer True True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Underemployment True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer True Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Warehouse Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Multiple Choice M ultiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine Your Answer Capital , Machine Multiple Choice Single Answer Question What is product development? Correct Answer New product -Exi sting market Your Answer New product -Existing market Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Fixed True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Co rrect Answer AIDA Your Answer AIDA Select The Blank Question ________ is a part of the company that has a separate mission and objectives Correct Answer SBU Your Answer SBU Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Selling Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Promotional allowance LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Select The Blank Question Advertising, packaging etc. are the elements in ________ mix. Correct Answer Promotion Your Answer Promotion Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition True/False Question The hypothesis may prove to be either right or wrong Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Features of Question Marks? Correct Answer High growth , Low share SBUs Your Answer High growth , Low share SBUs True/False Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle Correct Answer True Your Answer True Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Air -freight It is the best quality type of transportation available. It is the best quality type of transportation available. Inventory carrying cost It increases as the quantity ordered increases. It increases as the quantity ordered increases. Order processing cost It decreases as the quantity ordered increases. It decreases as the quantity ordered increases. Pipe-line It is used to transport petroleum products to refineries. It is used to transport petroleum products to refineries. Multiple Choice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Communication Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Growth Select The Blank Question ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer Marketing True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Low Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher Your Answer Researcher Multiple Choice Single Answer Question What is diversification? Correct Answer New product -New market Your Answer New product-Existing market True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question Interpersonal communication is between: Correct Answer Source and receiver Your Answer Source and receiver Select The Blank Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants. Correct Answer Product Your Answer Product Multiple Choice Single Answer Question New products enter the market and old customers m ake repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Input and output , Objectives , Process and feedback Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Total cost True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Material , Labour Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Systems Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity , Return Match The Following Question Correct Answer Your Answer This r efers to the number of product items within each product line. Product depth Product depth This includes all product item's a company offers. Product mix Product mix This is a group of products that are related. Product line. Product line. This is the total number of product lines. Product breadth Product breadth Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Multiple Choice Single Answer Question A centralised inventory means Correct Answer Building and stocking one warehouse Your Answer Building and stocking one warehouse Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Awareness True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The Blank Question An organisational assessment uncovers________ Correct Answer Weaknesses Your Answer Weaknesses Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Machine Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater True/False Question "Promotion" is considered in conjunction with "Convenience" . Co rrect Answer False Your Answer False Multiple Choice Multiple Answer Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler , Libraries Multiple Choice Single Answer Question It is the relative difficulty in understanding or using the product Correct Answer Complexity Your Answer Complexity Multiple Choice Single Answer Question It refers to the effect price changes h ave on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Marketing Management 2 ÐÏ à¡± á > þÿ K M þÿÿÿ J ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿì¥Á G ¿ Ö' bjbj Ž Ž ÙÙ "b ì³ ì³ Ö# ÿÿ ÿÿ ÿÿ ’ ’ ’ ’ ’ ’ ’ ¦ ¦ ¦ ¦ ¦ ² L ¦ e ¶ P * P , , Ì ’ ’ Ì ’ ’ * Ì * Ì þ àQXöÓïæ ¦ , , , , $ ô ’ ’ Œ ’ Ì ¦ ^ Ì ¦ ’ * ¦ * ¬ ’ ’ ’ * LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the middlemen Correct Answer Expensive Your Answer Expensive Multiple Choice Single Answer Page 1 Marketing Management 2 Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question Boston consultance group Matrix focusses on future business. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Odd , Leader Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Multiple Choice Single Answer Question Here the organisation acquires the operations of one or more other organisations on the same level. Correct Answer Horizontal integration Your Answer Horizontal integration Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher Your Answer Researcher Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Low Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer development Commercialisation , Product development , Marketing strategy True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is collected to deal with a special problem Correct Answer Non-recurrent data Page 2 Your Answer Marketing Management 2 Non-recurrent data Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast True/False Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit Correct Answer True Your Answer True Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Select The Blank Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants. Correct Answer Product Your Answer Product mix Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Page 3 Marketing Management 2 Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange True/False Question High level of public scrutiny tends to make Govt. decisions slow. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Select The Blank Question Satisfying ________ reduces tension Page 4 Marketing Management 2 Correct Answer Need Your Answer Need Match The Following Question Correct Answer Your Answer This refers to the number of product items within each product line. Product depth Product depth This includes all product item's a company offers. Product mix Product mix This is a group of products that are related. Product line. Product line. This is the total number of product lines. Product breadth Product breadth True/False Question Services can be stored in inventory. Correct Answer False Your Answer False Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market segments Correct Answer Multi-segmentation Your Answer Multi-segmentation Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Reinforcement Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Maturity Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many Page 5 Marketing Management 2 producer's output True/False Question Formal planning provides clearer performance standards. Correct Answer True Your Answer True Multiple Choice Single Answer Question Product classification is based on Correct Answer Buyer behaviour Your Answer Buyer behaviour Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Select The Blank Question ________ research involves using past experiences to find solutions to marketing problems Correct Answer Historical Your Answer Historical Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer AIDA Your Answer AIDA Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Cost trade-off concept Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Page 6 Your Answer Marketing Management 2 Fixed cost , Variable cost True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Page 7 Marketing Management 2 Page 8 Marketing Management 2 Ö' , ¡ 4 ý » [ … Ò ‰ Ö « ý ý ý ã b ý € › Ÿ ¿ ý ý ý ý ý ö ý P ý T ý ý ý ý 5 a ý ý ý 2 á Ý ý ý þ E ý ý Ö' Page 9 Æ ý ý ý ¬ ý ý ý U E r v Œ u U ý Marketing Management 2 ã ' Ü ø ü ½ ° ´ Á ý þ ý - 1 ý Q ý ý ý ý Œ þ ý ) Q ý ý ý ý ý l ý ý ý ý ý ý h ý ý ý ý ý ý ý ý Q ý ¼ • à ä O n Š Ž ® å þ 8 ý ³ Ö ý ö ý ú ý ý J > ý ý › ! 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Correct Answer True Your Answer True Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Page 1 ’ Marketing Management 3 Multiple Choice Multiple Answer Question Advantages of Zone pricing Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices Your Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Social class, Lifestyle Geographic variables City, Region City, Region Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Desire Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Communication True/False Question "To increase the market share of our product" .Is it a well defined objective? Page 2 Marketing Management 3 Correct Answer False Your Answer False True/False Question Economic forecasts are available from industry trade associations Correct Answer False Your Answer False Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase , Price do not remain steady True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This forecasting method is based on the opinion of company's officers Correct Answer Executive Judgement Your Answer Executive Judgement Multiple Choice Single Answer Question The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called: Correct Answer Cost Your Answer Cost Select The Blank Question ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) Multiple Choice Single Answer Page 3 Marketing Management 3 Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Technology , Machine Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Features of Question Marks? Correct Answer High growth , Low share SBUs Your Answer High growth , Low share SBUs Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Awareness Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Target Marketing Page 4 Marketing Management 3 Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer True True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer False Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis True/False Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc. Correct Answer True Your Answer True Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive Select The Blank Question Customers are brand,style and type conscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples True/False Question In negotiated contracts, the bid selected by buyer is not Page 5 Marketing Management 3 necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Learning consists of Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response Multiple Choice Single Answer Question Groups having a direct influence on a person are called Correct Answer Membership groups Your Answer Membership groups Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Commercialisation Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Page 6 Marketing Management 3 Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor Š ' ã O < ý Z ~ ‚ ¤ ý Í ý ý ý * ý ý ý Š ' o ” : ý Q · 2 Ö ? Ø • ¶ ý ý Ç I Ð ý ý ý ý ý ¯ Ì ý ý þ O ï , µ ý ý ý — Q ý ý ý ý w O ý ý ý p Ë ý ý ý í J s ( , L ¥ Å â æ q “ ý ý ¶ à ý ý ý Ì ² ý ý 1 “ ý ã ý ý ý ý ý ý ý ý ý Q ý b U ² ç – ý ý ¯ Å É é ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý = ý Š ý ý ý ý e Ž ® ý n ý ý ý ý U „ Page 7 ý › ý ý ý ý ˜ á ÿ ý ý ý ý ý ý K Marketing Management 3 @ © × õ ù m ˜ È Ì ì / I M o £ & c } ” ˜ ® Ó ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý ý Ó Õ [ ³ µ ù û ÿ ! 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This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Select The Blank Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants. Correct Answer Product Your Answer Product Page 1 Marketing Management 4 Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Machine , Time Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Select The Blank Question ________ research involves using past experiences to find solutions to marketing problems Correct Answer Historical Your Answer Historical Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Page 2 Marketing Management 4 Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Reinforcement Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Reduced costs , Limited market coverage Your Answer Reduced costs , Limited market coverage True/False Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. Correct Answer True Your Answer True Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Price Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Cost trade-off concept Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Select The Blank Page 3 Marketing Management 4 Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing True/False Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Multiple Choice Single Answer Question This data is collected to deal with a special problem Correct Answer Non-recurrent data Your Answer Non-recurrent data Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Single Answer Question Put the stages of adoption process in order Correct Answer Awareness, interest, evaluation, trial, adoption Your Answer Awareness, interest, evaluation, trial, adoption Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It analyses consumer motives Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from Page 4 Marketing Management 4 respondents in person Experimental research One factor is constant and holding other factors One factor is constant and holding other factors True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying the line of only one manufacturer True/False Question "To increase the market share of our product" .Is it a well defined objective? Correct Answer False Your Answer False True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Match The Following Question Correct Answer Your Answer This refers to the number of product items within each product line. Product depth Product depth This includes all product item's a company offers. Product mix Product mix This is a group of products that are related. Product line. Product line. This is the total number of product lines. Product breadth Product breadth Select The Blank Page 5 Marketing Management 4 Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See True/False Question Pricing strategies change over the life cycle of the product Correct Answer True Your Answer True Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Rsponse Select The Blank Question Advertising, packaging etc. are the elements in ________ mix. Correct Answer Promotion Your Answer Promotion Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Single Answer Question Depression stage in business cycle is also called Correct Answer Bust Your Answer Bust True/False Question Correlation methods is also used to supplement other techniques. Correct Answer False Your Answer False Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. 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Correct Answer Selective Your Answer Exclusive Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your Answer Unsought Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choic e Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Multiple Choice Single Answer Question In which phase of pro duction era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Competition True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Match The Following Question Correct Answer Your Answer Sales forecast Sales volume Sales volume Correlation method Historical data Historical data Market forecast Industry trade associations Industry trade associations Economic forecast Government Government True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Tactics Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Coupon offers , Discounts True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation/ enq uiry Correct Answer Primary data Your Answer Primary data True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Tr ue/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Yo ur Answer Slowdown Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Buyer True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Selling Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Marketing Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Consumer behaviour is easy to understand in familiar country like India fo r Indians. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Yo ur Answer Research and planning , Forecasting , Division of labour Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Co rrect Answer Objectives Your Answer Objectives Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Select The Blan k Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) True/False Question Shorter production runs are requir ed to produce large number of products in multi -segment strategy Correct Answer True Your Answer True Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Companies have strenghts in a number of areas but their key strength are few in number Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the middlemen Correct Answer Expensive Your Answer Non durables Multiple Choice Single Answer Question The greatest amount of satisfac tion comes from which utility Correct Answer Possession Your Answer Possession True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Ballast business Fit wel l but low opportunities Some fit and some misfit Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate Heartland business Give the highest priority Fit well but low opportunities Multiple Choice Multiple Answer Question Aspects of political environment ar e : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Biogenetic needs Hunger, Thirst Hunger, Thirst Actual self concept How person views himself How person views himself Others self concept How the person thinks others see him How the person thinks others see him Personality Deference, Autonomy Esteem, Recognition True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What is Statistical Quality Control(S QC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Integrates manufacturing with business strategy Multiple Choice Single Answer Question Production creates which type of utility Corre ct Answer Form Your Answer Time Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing True/False Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. Correct Answer True Your Answer True Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automation Your Answer Automation Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Sales volume Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Self production True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive True/False Question Changes in company structure also necessitates changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services True/Fals e Question Services can be stored in inventory. Correct Answer False Your Answer False Select The Blank Question A change in quantity demand ed of a product is caused by a change in its ________. Correct Answer Price Your Answer Demand Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Integral True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer True Multiple Choice Multiple Answer Que stion Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Customer satisfaction , Transportation Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity , Return Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No- regret moves Your Answer No- regret moves Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promoti on Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research a nd planning , Forecasting Your Answer Forecasting , Division of labour , Departmentalisation Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question Higher the perce ived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question The most common criteria for classifying products is based on Correct Answer Buyer behaviour Your Answer Target market M ultiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Exposure , Not accurate , Time consuming Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities MARKETING MANAGEMENT Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Primary data Multiple Choice Single Answer Question It refers to the relatively more durable company arrangements and relationships Correct Answer Structure Your Answer Staffing Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Introductory Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer True Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Test Marketing Multiple Choice Multiple Answer Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler , Libraries Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Total cost Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Homogeneous Multiple Choice Single Answer Question Who provides time and p lace utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc. Correct Answer True Your Answer True True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer True Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory True/False Question Marketing concept has application only in profit oriented busines ses. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It analyses consumer motives Historical research Uses past experiences to find soluti ons Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is constant and holding other factors One factor is constant and holding other factors Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Input and output , Objectives , Process and feedback , Profits Multiple Choice Single Answer Question Mission statements for marketing oriented organisation are framed in terms of : Correct Answer Customer want satisfaction Your Answer Customer want satisfaction Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Labour Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question This data is collected to deal with a special problem Correct Answer Non-recurrent data Your Answer Primary data True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer True Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and co nsumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Mass media , Sales persons Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Credibility , Relevance Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question This forecasting method is based on the opinion of company's officers Correct Answer Executive Judgement Your Answer Executive Judgement Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Product development , Marketing strategy development True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine Your Answer Capital , Technology , Machine Select The Blank Question The demand for a product is ________ when price cut causes r evenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Compe titors Your Answer Customers , Competitors Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible True/False Question Consumption is shaped by the stage of family life cycle Correct Answer True Your Answer True Marketing Management LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else Correct Answer Acquisition Your Answer Acquisition Multiple Choice Single Answer Question It is the relative difficulty in understanding or using the product Correct Answer Complexity Your Answer Complexity True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer False Multiple Choice Single Answer Question The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called: Correct Answer Cost Your Answer Cost Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a prospect's situation is called Correct Answer Price shading Your Answer Variable pricing Multiple Choice Single Answer Question Product classification is based on Correct Answer Buyer behaviour Your Answer Buyer behaviour True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Page 1 Marketing Management Your Answer True Multiple Choice Single Answer Question Put the stages of adoption process in order Correct Answer Awareness, interest, evaluation, trial, adoption Your Answer Interest, trial, awareness, evaluation, adoption Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation True/False Question Product development includes starting another business or buy businesses outside of their current line. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Feedback Communication from receiver to sender Communication from receiver to sender Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages Decoding Interpreting the message by receiver Consumers are selective in choosing messages they receive Noise It interferes with communication process It interferes with communication process Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Multiple Choice Multiple Answer Question Market means: Correct Answer People with willingness and ability customer as they are authorised to buy , People with Your Answer People with willingness and ability to customer as they are authorised to buy , People with Page 2 to buy , People become desires buy , People become desires Marketing Management Match The Following Question Correct Answer Your Answer Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration Wide market coverage is achieved. Intensive distribution. Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True True/False Question Formal planning provides clearer performance standards. Correct Answer True Your Answer True Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Page 3 Marketing Management Your Answer Oligopoly Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Select The Blank Question Modern Accounting uses ________ as a unit of measure Correct Answer Time Your Answer Time Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Electricity , Telephone Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Underemployment True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer True True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Page 4 Marketing Management True/False Question Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive. Correct Answer Publicity Your Answer Publicity Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Capital , Technology , Machine Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Government market Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question Doctor's services in an emergency are called which type of products? Correct Answer Unsought Your Answer Speciality Select The Blank Page 5 Marketing Management Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Recognition Page 6 LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ di stribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation You r Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Questi on Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Prod uct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question M arket oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits Correct Answer True Your Answer False Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Forecasting , Departmentalisation , Specialisation Select The Blank Question Customer's changing wants and their behaviour can be better understood in ________ distribution. Correct Answer Direct Your Answer Direct True/False Question Changes in company structure also necessitates changes in the systems in various degrees Corre ct Answer True Your Answer True Multiple Choice Multiple Answer Question What are fixed costs? Correct Answer Office rent , Insurance , Generator back up Your Answer Insurance , Raw material True/False Question Product, place and promotion elements in the marketing mix are viewed as cost fa ctors. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Funct ion , Methodology Your Answer Function , Predictive , Experimental Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Attitudes Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Not accurate , Time consuming Your Answer Exposure , Not accurate , Time consuming Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Maturity Select The Blank Question Market ________ is more prevalent than Mass marketing Correct Answer Segmentation Your Answer Segmentation Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Select The Blank Question ________ is synonymous with non- recurrent data system(RDS) Correct Answer Market research Your Answer Management Information system Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Stay out Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer Agreed upon conditions , There is time and place of agreement , Two things of value Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Automati on Your Answer Maximisation Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective Correct Answer Strategy Your Answer Target Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence True/False Question "The customer is always right" is the spirit of marketing c oncept. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive d istribution. Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more Vertical integration levels of a channel under one participant's control. Vertical integration Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Qu estion Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Multiple Answer Question T hese products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing Multiple Choice Single Answer Question "Law of demand" is Correct Answer More units of product are demanded at lower price Your Answer More units of product are demanded at lower price Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re- order point Multiple Choice Multiple Answer Question Beliefs are based on Correct Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales promotion , Advertising Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer True/False Macro Question Consumption is shaped by the stage of family life cycle Correct Answer True Your Answer True Multiple Choice Single Answer Question The most common criteria for classifying products is based on Correct Answer Buyer behaviour Your Answer Buyer behavio ur Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True True/False Question Correlation methods is also used to supplement other techniques. Correct Answer False Your Answer True Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Multiple Choi ce Multiple Answer Question The micro -environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market segmentation , Market positioning , Marketing mix Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True Multiple Choice Single Answer Question What is diversification? Correct Answer New product -New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Types of product classification Correct Answer Services , Consumables , Durables Your Answer Emergency , Consumables , Services Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer False True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer False Se lect The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Factor True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Single Answer Question Members of this group have attained a position through exceptional ability in their profession or business Correct Answer Lower- Upper Your Answer Lower- Upper Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes fact ory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure Multiple Choice Single Answer Question What is prod uct concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Detailed version of idea stated in consumer terms Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying the line of only one manufacturer Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form M ultiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Price Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else Correct Answer Acquisition Your Answer Acquisition Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food True/False Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Tangible Match The Following Question Correct Answer Product related consumer Brand loyalty, Type of Your Answer Brand loyalty, Type of characteristics usage usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Social class, Lifestyle Geographic variables City, Region City, Region Multiple Choice Singl e Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Multiple Choice Single Answer Question It is a reduction in list price that helps marketer to adjust actual price without changing published list prices Correct Answer Discounts Your Answer Discounts Match The Following Question Correct Answer Your Answer Feedback Communication from receiver to sender Communication from receiver to sender Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages Decoding Interpreting the message by receiver Interpreting the message by receiver Noise It interferes with communication process It interferes with communication process Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Yo ur Answer Pure monopolist Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Select The Blank Question Satisfying ________ reduces tension Correct Answer Need Your Answer Want Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answ er Total cost Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales pers ons Your Answer Advertising , Packaging , Sales persons Multiple Choice Single Answer Question It helps an organisation to cope with future by setti ng objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Select The Blank Question ________ is a modern p lant consisting of modules centered around a stage in the production process Correct Answer Flotilla concept Your Answer Flotilla concept Multiple Cho ice Single Answer Question These groups tend to informal behavoiur and there is continuous interaction among people Correct Answer Primary Your Answer Primary Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Middlemen Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade -off concept Your Answer Optimisation concept , Total cost concept , Cost trade -off concept Multiple Choice Multiple Answer Question The basic goals in in troductory stage are Correct Answer Induce acceptance of new product , Gain initial distribution Your Answer Induce acceptance of new product , To keep promotional expenses low , Gain initial distribution Multiple Choice Multiple Answer Question Market means: Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy Your Answer People with willingness and ability to buy , People become customer as they are authorised to buy Select The Blank Question Few large b uyers do maximum purchasing in ________ Correct Answer Industrial market Your Answer Industrial market Multiple Choice Single Answer Question A d iet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question What are the stage s in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Marketing Management — Page 1 ASSIGNMENT Q1. How can a marketer circumvent those uncontrollable forces that limit his decisionmaking ability? Answer 1) Marketers solve problems through the Planning, Implementing & controlling phases of their work. Basically they face two problems to achieve Determining Goals Developing Plans Before Marketers can even attempt to find a solution, they must recognize that a problem exists. This is not always easy. Often symptoms are mistaken for problems. For example, a Marketer who is concerned with declining sales may describe the decline as a problem & may assume that the product is nearing the end of its product life cycle, whereas the decline may be a symptom of problems like poor servicing, overpricing etc. Effective Marketers try to anticipate problems. The solution is usually the result of searching for & sifting through raw information. The performance of the marketing function can be viewed as being concerned essentially with problem solving & decision making throughout the three stages of planning, implementing & controlling the marketing function. The most significant change in recent times in the business environment is the recognition that information gathering is crucial. Since the primary function of marketing is to assess want-satisfying opportunities & match resources to them, the knowledge that flows from information is important for marketing. Today, the need for efficient management of information is greater than ever. Thus information is the foundation & major source for the problem solving & decision making that marketing executives confront daily. To grasp the nature of information fully, we need to understand the manners in which systematic data gathering pulls together the information needed for decision-making. Data Information: Data and information are not the same. Information is data that have been converted to a useful form for decision- making. It is relevant, timely, accurate, cost- effective and reduces risk in decision making Marketing managers face an immense volume of raw data coming from many kinds of internal and external sources such as accounting records, reports from sales force, government statistics and so on. If these data are to be useful, the data flow must be managed. Data Classification: Marketing Management — Page 2 Data can be classified as external or internal. External data are generated outside the firm. Examples are competitor’s sales, customer buying habits, media rates, and middlemen in the marketing channels. Internal data are generated from with the firms. Examples are call reports by the company sales force, credit records, sales data. Data can also be classified as recurrent and non-recurrent. Sales persons collect recurrent data routinely in every day operations as sales data. Non-recurrent data are collected to deal with the special problem. Cost and Value of Information: Managers must consider the cost of collecting and converting the data into information when specifying their informational needs. Rarely will all information they want be available. The cost of additional information must be weighed against its value for planning, implementation and controlling market information. In general, information should be sought if the firm has no better use for the funds and if the expected value of the information exceeds expected costs, but determining the value of information is difficult. Marketing Management — Page 3 Q 4. How do Data & Information differ? Answer 4) Datum means fact. The plural of the word Datum is Data. Thus Data means facts. In the context of management principles, Data generally means facts or unevaluated facts or messages or numbers. Data can be in numbers or alphabets. In business organizations, the word data is used to represent facts that describe events or entities. For example - The amount of sales per week is Data. It is just a fact or figure that represents an event - “Sales in a week”. Data is generally in unorganized form. Data to be more meaningful needs to be organized. When Data is organized in a meaningful manner then it is called as Informatio n. To understand the difference between Data & Information, we shall consider the following example Week 1 - Sale is Rs. 4,00,000. Week 2 - Sale is Rs. 5,00,000. Week 3 - Sale is Rs. 7,50,000. Week 4 - Sale is Rs. 10,00,000. In the above example, the sales figures per week are Data. They represent events. When the above Data is analyzed & we say that sales are showing improvement over previous week for the last 3 weeks, it becomes Information. Information is used at different places within the business organization. The scope, content & presentation of information differs depending on the level at which the information would be put into use. Based on the location at which information is used, the information is classified as Strategic Information Tactical Information Operational Information Strategic Information The top management of a business organization is involved in Strategic activities. These activities include Strategic planning, Goal setting, Policymaking & so on. The information that is needed to support these activities can be termed as Strategic Information. Tactical Information The middle management of a business organization is involved in tactical activities. The information support for such activities is provided by the Management In formation Systems through tactical information. Tactical information is collected from internal as well as external sources. Operational Information Operational Information deals with the information requirements of the operational level. Typically the Op erational Information is generated as a result of the data processing activities using data generated through internal sources. Q 5. What is the basic purpose of a Marketing Information System? Marketing Management — Page 4 Answer 5) Marketing information is “a structured and interacting complex of persons, machines and procedures designed to generate and orderly flow of pertinent information collected from intra and extra company resources for use as the basis for decision making in specific responsibility areas of marketing management ”. An MIS gives marketing managers accurate, timely and relevant information to make better decisions. It cannot however, reduce decision- making to an exact science. The experience, intuition and judgment of the marketing managers also play a part. But it is the relevant, timely and accurate information that is the key to good decision- making. This includes monitoring of key environmental variables. MIS Design & Organization: The objectives information managers & information users set for a firms MIS influence its design & how its functions will be performed. Although there is no one best model, the following functions are always performed by an MIS – 1. 2. 3. 4. 5. 6. Data gathering Data processing Data analyzing Storing & retrieving data Evaluating information Disseminating information to Marketing managers The input is raw data. The output is relevant marketing information to decision-makers. It is a variable tool for planning, implementing & controlling the marketing effort. A MIS has a Recurrent Data Subsystem (RDS) and a Non-Recurrent Data Subsystem (NDS). The RDS routinely performs all MIS functions on useful, recurrent, internal & external data. This provides a continuous flow of data into the system for conversion to relevant information. The RDS i s usually computerized & has access to many sources of data. The NDS that is not routinized handles non -recurring internal & external data generated because of special problems or to access market opportunity. Marketing Management — Page 5 Q 6. What are the 2 major types of stages in Marketing Research Design? How do they differ? Answer 6) The Marketing Research Design specifies the overall framework & the specific procedures for collecting & analyzing the data. This is the most important step in the research process. Research design can be classified by 1.Function 2.Methodology 1. Function There are four major categories in Market Research Design by function. They are Exploratory research This is conducted when researchers need more information about the problem or opportunity, when tentative hypotheses may be formulated more specifically or when new hypotheses are needed. The purpose of such research is to gather data that suggest meaningful research questions. Researchers often use the Focus Group interview technique in expl oratory research. A moderator leads six to twelve people through unstructured questions on the given topic to develop hypotheses that might lead to more specific research topics. A firm, to identify potential market segments may, for example, interview groups of potential users in different segments with distinct profiles to establish which groups to interview further. Once the problem or the opportunity is clearly defined, researchers try to describe a market or a part (segment) of a market by developing summary statistics on it. Descriptive Research The task here is to find adequate methods for collecting & measuring data. Casual Research This is conducted to test hypotheses about the relationship between dependent variables. For example, descriptive research may describe that a price reduction leads to increased sales of a product but does not say definitely that the price cut was the actual cause of the increase in sales. Sales may have increased because of other factors like decrease in competitors marketing efforts. Casual research on the other hand, tries to show either that the price cut (Independent Variable) is not the cause of increased sales (Dependent Variable) or vice versa. This requires the researchers to keep all factors other than price & sales constant. This is hard to do naturally. Predictive Research It is used to predict forecasts future values such as numbers of votes, sales revenues etc. Political pollsters like MARG - India Today have for years, used a predictive model to forecast how many seats each party will win in a coming election. Similarly, Marketers try & estimate sales volume in different market conditions in order to predict the performance of a particular brand/product. Marketing Management — Page 6 2. Methodology Marketing research can be catego rized according to Methods as well. The four methods under this are Historical Research Survey Research Experimental Research Motivational Research Historical Research This involves using past experiences to find solutions to marketing problems. In most marketing research, the preliminary exploration stage involves Historical Research. Survey Research This involves obtaining data from respondents in person, by telephone or by mail. Experimental Research This focuses on observing the effects that controlled changes in the independent variables like advertising & pricing have on a dependent variable (normally sales). This is done by attempting to hold all other factors but the one being studied constant. Motivational Research This is based on the th eories of behavioral sciences especially psychology. It tries to understand & analyze major consumer motives - motives that consumers are often unaware of. Direct questioning is therefore replaced by free discussions on a topic. Trained psychologists analyze the discussion & attempt to determine the consumer’s motives. Focus group interviews, projective & depth-interviewing techniques are the tools often used in Motivational Research. Marketing Management — Page 7 Q 7. What is the difference between Market Segmentation & Concentrated Marketing? Answer 7) Market Segmentation is the breaking up of a large market into smaller groups based on Geographic, Demographic, Psycho graphic & Customer characteristic factors. This is done to get a more detailed description of people in segments so that the marketing mix can be optimized. The following are the major types of Segmentation Geographic This divides the market into countries, states, cities, and urban & rural areas. The population density in each area is important. Demographic This is the segmentation based on the people & their characteristics. E.g.: Age, Sex, buying power etc This is a commonly used segmentation. The data needed can be easily acquired by surveys. Psycho graphic Elements like social class, personality traits, li fe styles etc are the basis of this segmentation. This is the psychological factor in a market. Product- Customer characteristics This is based on the customer’s relation to the product. Concentrated marketing implies that the organization focuses its attention on one market segment & develops one marketing mix for that segment. The single segment can vary in size from very large to very small. Rolls Royce caters to the super luxury segment of the market for cars - a relatively small segment of the total market. The Maruti 800 on the other hand concentrates on the much larger economy minded segment of the market. A firm that is trying to enter a market dominated by a few large firms may gain easier entry by targeting a smaller segment that the existing co mpetitor is overlooking. The survival of small firms depends more & more on their ability to concentrate on their ability to concentrate on those specialized market segments that are not attractive to their larger rivals. If a firm concentrates on a segment so small that only one firm can make profit, potential rivals may continue to ignore it. On the other hand, marketers who identify & focus on small segments that develop into large segments attract rivals who also want to cater to that segment. Many firms want to concentrate on the segment of the mass market that has the most people. This is sometimes referred to as the Majority Fallacy. Stiff competition among the competitors for the big segments develops when smaller segments are left untouched. Q 8. What are the 4 criteria for effective use of Market segmentation? Marketing Management — Page 8 Answer 8) Market Segmentation is categorized into the following four types for effective usage. They are 1. 2. 3. 4. Geographic Segmentation Demographic Segmentation Psycho graphic Segmentation Product- Customer characteristics Segmentation 1. Geographic Segmentation Marketers who practice geographic segmentation divide the mass market into geographic units such as nations, regions, states, urban agglomerations and rural areas, and neighborhoods. Climate and terrain are other possible segmentation variables. No matter which variable is used, marketers must also have a good understanding of population density & market density. Dividing a market solely on geographic variables tends to result in the creation of a large segment that is too heterogeneous for effective marketing. Thus marketers also use other types of segmentation variables along with those related to geography. 2. Demographic Segmentation Demography is the study of population statistics, such as the number of births, deaths, marriages & age groupings. In demographic segmentation markets are identified on the basis of statistical data like age, sex, buying power, expenditure patterns, occupation, education & the stage in the family life cycle. This approach to segmentation is most frequently used because demographic variables are easy to measure through observation & surveys. Census data can also be used. 3. Psycho graphic Segmentation Psycho graphic variables like social class, personality characteristics & lifestyles are used to supplement the main variables like geography & demography. 4. Product- Customer characteristics Segmentation In Product-Customer characteristics Segmentation, the market is divided on the basis of one or more characteristics of the consumer’s relationship to the product. Examples of this relationship include the consumer’s amount of usage of the product, type of usage of the product, brand loyalty & benefits sought from the product. Marketers must make two major decisions about Segmentation variables – Which category/categories of variable to use? How many in each category to use? Marketers sometimes use more than one category of Segmentation variables in segmenting a market. The greater the number of variables used to s egment a market, the greater the number of segments created & the more detailed the description is of people in each segment. For example using only age place more people in a segment than if age, income, race & sex were used. Thus the major advantage of m ultivariate segmentation is that it provides more information about the people in a particular segment. This should help in developing more satisfying marketing mixes for them. The drawback is that the sales potential will be limited. Marketing Management — Page 9 Q 11. For marketing purposes, it is useful to see learning as involving 5 major concepts. What are these concepts? Explain each one. Answer 11) The strategic plan lays out the companies overall mission & objectives. Within each business unit, marketing plays a role in helping to accomplish the overall strategic objectives. This involves five major concepts as follows A) Target consumers Target consumers are the driving force of the entire marketing strategy. The company specifies the total market, divides it into segment s, selects the most lucrative segments & focuses on servicing these. It creates a marketing mix made up of factors within its control - product, price, place & promotion. To find the optimum mix, the company uses marketing analyses, planning, implementation & control. Through these activities the company keeps its tabs on the marketing environment & adapts to changes in the environment. A company needs to focus on the target consumers if it wants to succeed. Before it can satisfy consumers, it needs to understand their needs. Thus, marketing needs a careful analysis of consumers. The universe of potential consumers is vast & within this universe, a company needs to identify the segments that it is best equipped to service & satisfy. B) Demand Measurement & Forecasting The company needs to make of the current & future size of the market & its segments. To do so, it will need to identify all competing products, estimate their sale & determine whether the market is large enough to profitably support another entrant. Equally important is future market growth. Companies need to enter market that shows strong growth potential. This may depend on the growth rate of certain demographic categories like age groups, income & nationality groups. Growth may also be related to large developments in the environments, such as economic conditions, and lifestyle changes. For example, the growth in market size in educational material will depend upon the current birth rates, and the projected attitudinal changes to education of children. Forecasting the effect of these environmental forces is difficult, but it must be done in order to make decisions about the market. The companies marketing information specialists probably will use complex techniques to measure & forecast demand. C) Market Segmentation Suppose the demand forecast looks good. The company must now decide its strategy to enter the market. The marketer has to decide which segment of the market offers the best opportunity for achieving the company objectives. Consumers can be grouped in many ways based on geographic, demographic or Psycho graphic factors. The process of dividing the market into distinct groups of buyers who may require separate products or market mixes is called Market Segmentation. Every market has Market segments. But not all ways of segmenting markets are equally important. A market segment consists of users who respond in similar ways to similar marketing efforts. D) Market targeting Marketing Management —Page 10 After the company has identified the market segments, it can enter one or many market segments. Market targeting involves evaluating each market segments attractiveness & selecting one or more segments to enter. A company with limited resources might decide to serve only a single segment at times, very profitably. Most new companies start with addressing one segment & then adding segments, as their strategy proves successful. E) Market Positioning After a company has decided which segments to target, it must decide what positions it wants to occupy in those segments. A products position is the place the product occupies in the consumers mind, in relation to competition. If the products position were to be perceived to be no different from others products, the consumer would have no need to buy it. Through the process of market positioning, the marketer arranges for the product to have a clear, distinctive place in the minds of the consumer. In positioning the product, the company first identifies possible competitive advantages on which to build the position. To gain competitive advantage, the company must offer greater value to the chosen target of customers either by charging lower prices or by offering more benefits to justify the higher prices. But, if the company positions its products as offering greater value it must deliver the extra value. Thus, effective positioning begins with actually differentiating the companies marketing offer so that it gives more value than they are offered by the competition. Once the company has chosen the desired position, it must take strong steps to deliver & communicate that position to target consumers. The companies entire marketing program should support the chosen positioning strategy. Marketing Management —Page 11 Q 12. The most useful way to classify products is according to whether they are consume r products or industrial products. What are some other ways to classify products into groups? Answer 12) The most Common basis for classifying consumer products is based on buyer behavior. The classification is based on differences in the buying behavior of the people who buy products (how they perceive and buy the products) not on the differences in the products themselves. The system works because many consumers behave alike in buying a given type of product. This helps marketers in making generalization to guide development of their marketing mixes. Four classes of consumer products are (1) Convenience products (2) Shopping products (3) Specialty products (4) Unsought products. Convenience Products: Convenience products are low- priced, nationally advertised items like cigarettes, toffee, razor blades and matchboxes. They are bought frequently but consumers rarely shop actively for them because they are low value items whose price and quality do not justify active involvement. Convenience products are widely available at may outlets. Three subclasses are: 1. Staple Products: Like milk, bread, eggs, butter which are bought routinely because the family regularly consumes them. The decision to buy these products is programming after the first time when the consumer puts them on his list of regular items. 2. Impulse Products: Purchases of impulse products are absolutely unplanned exposure to the product triggers the want. The desire to buy staple products may cause the consumer go to the shopping. The desire to buy impulses is a result of the shopping trip. This is why impulse products are located where they can be easily noticed. Stardust and Savvy magazines, toffees and chocolates (placed at a child’s eye- level) are example of impulse products. 3. Emergency Products: purchases of emergency products result from urgent and compelling needs. Often a consumer pays more than if this need had been anticipated. Hotels permit shops vending toothbrushes and shaving blades set up in their lobbies to cater to travelers who have forgotten theirs at home are an example. Shopping Products: These products involve price and quality comparisons. Shoppers spend more time, cost and effort to compare because they perceive a higher risk in buying these products. Shopping products may be homogeneous or heterogeneous. 1. Homogeneous Shopping Products: are products considered to be alike. A person who thinks all leading color Television brands are very similar, will limit shopping effort to price comparisons. Thus sellers tend to engage in price competition. Manufacturers also may stress differences in design and try to distinguish between the physical product and its product related services. One might setup service centers to differentiate its products from rivals. A retailer might advertise that the Color TV’s price includes 6 months or free interest financing. Consumer who want to stretch their disposable incomes are more likely to consider a product as a homogeneous shopping production than as a convenience product. Marketing Management —Page 12 2. Heterogeneous Shopping Products: are considered unlike or non -standardized. Consumers shop for the best price quality combination. Price often is secondary to style & quality when price comparison is difficult to make. Using price to compare clothing, jewelry, cars, furniture & apartments is tough because quality & style carry within each product class. A couple searching for a flat may spend a lot of time comparing decor, floor plans, and distance from stations so on. Once they find the right one price becomes important. If the rent is reasonable compared to the alternatives they probably will lease it. Special Products: Consumers will make a special effort to buy special products. For this products consumers have strong convictions as to brand, style or type. Mitsubishi l ancer, Ray ban glasses, leica cameras & Johnny walker scotch whisky are examples. Consumers will go out of their way to locate & buy these products because they perceive quality & other benefits in owning them. There is no comparison -shopping. Doctors, Lawyers & Accountants who enjoy a large following are selling special products. Marketers try to crate specialty status for their products with advertising phrases like “Accept no substitutes”, “Insist on the real thing”, & so on. They build customer loyalty when consumers consider their brands to be specialty products. A specialty product can be less intensively distributed than a convenience or shopping product because buyers will search to find it. Unsought Products: Unsought products are products potential buyers do not know exist or do not yet want. There are two types - Regular Unsought products & New Unsought products. Life insurance, lawyer’s services in contesting a will, a wreath & a doctor’s service in an emergency are regular unsought products. These are existing products that consumers do not want to know although they may eventually purchase them. Marketers face a tough challenge in persuading consumers who buy their New Unsought products. The marketer’s task here is to inform target consumers o f the products existence & stimulate demand for it. Oral Polio, Vaccine was once a New Unsought product. But heavy promotion & acceptance of the product practically eradicated Polio. Marketing Management —Page 13 Q14. Briefly describe the major differences between one- price policy & flexible price policy? Answer 14) A marketer has to decide whether to sell a product at the same price to all buyers or at different prices to different buyers. The choice is between a one price policy and flexible price policy. One Price Policy: All customers who buy a seller’s products under the same conditions, in the same quantities and at the same time pay the same price under a one-price policy. This makes it easy to administer prices and eliminates the risk of losing customer goodwill due to a differential price treatment. But there is no room for tailoring the price to customer. This can be a big problem, especially in industrial marketing where prices re often negotiable between buyer and seller. Flexible Price Policy: Different customers, w ho buy a seller’s product under the same conditions, in the same quantities and at the same time, pay different prices under a flexible, or variable, price policy. Price is more active marketing mix element. Marketers who practice different pricing set two or more prices for a product in order to appeal to different market segments, based upon the segment’s price elasticity of demand for the product. Thus lower prices are set for the more price elastic market segments and higher prices are set for the more price inelastic market segments. Different pricing can be based upon differences in products, customers, locations and time. An appliance manufacturer that sets different prices on different models of the same basic product is differentiating on a product basis. Lesser of space in office buildings who charge different prices per square foot based upon floor lever are differentiating on a location basis. Hotels that offer discounts to customers over the age of sixty are differentiating on a customer basis. Flexible pricing is widely practiced in industrial to enable salespeople to tailor their prices to a prospect’s situation. This is often referred to as price shading. Flexible pricing exists in practically all- sales transactions the involve trade-ins. Ma rketers who engage in flexible pricing should pricing should try to ensure that customers can be segmented into different segments based on price elasticity of demand for the product. They should also ensure that customers who pay lower prices couldn’t res ell the product for a higher price, that rivals cannot price them in those segments. Several risks are associated with flexible pricing. There is potential loss of customer’s goodwill if some buyers learn they paid more than others buyers. Also, salespeople tend to be overly optimistic that price reductions will help them increase sales. Thus their productivity suffers when they devote too much time and price negotiation and not enough to non- price elements in their offerings. They may make downward price adjustments routinely, whether it helps to close sales or not. There is also less central control over the price when sales people operate under flexible price policy. Marketing Management —Page 14 Q 16. What is the difference between a short and a long channel of distribution? Answer 16) In Short channels of distribution there are no intermediaries or middlemen between the producer & the final buyer. These are much more common in industrial than in consumer products marketing because industrial buyers are usually concentrated ge ographically, buy in large quantities, buy products with a high unit value, buy complex products that require after sale service, and insist on dealing directly with producers. Short channels are sometimes used for consumer products. For example Eureka Forbes & Real value use door -to -door sales persons for their vacuum cleaners & fire extinguishers respectively. Some products like magazines are also sold directly by mail. Although most services are sold directly by the producer to the consumer, agent middlemen are common in marketing airline tickets & tourist places. Producers may choose to sell directly for several reasons. They may believe they can do a better job than available middlemen. Also they can have greater control over the distribution of their products when they handle the job themselves. Acceptable middlemen may be unavailable or unwilling to handle the producer’s product. Producers of bulky products may not want to transport to middlemen, but may wish to send directly to the final buyer. Producers who have only a few customers may not use middlemen at all. Nor will producers with complex products requiring after- sales-service or training regarding use. Producers who use Short channel of distribution are also able to keep in direct contract wi th their final buyers. This makes it easier to keep tabs on buying behavior and customer’s changing wants. Thus conducting marketing research and making adjustments to the marketing mix are easier. In Long channel of distribution the producer entrusts some part(s) of the distribution task to independent middlemen. The producer, however, must work closely with the middlemen to ensure final buyer satisfaction. In consumer products marketing the producer - > retailer -> ultimate consumer channel is common for shopping products like cars, clothing and home appliances. The producer – wholesaler -retailer -ultimate consumer channel is common for convenience products channels for convenience products tend to be long because consumers want to buy them with a minimum of effort. Thus producers have to sell through a very large number of outlets. Industrial channels are fairly common for industrial products except installations and products manufactured to the buyer’s specifications. Generally, however, indirect channels for industrial products are shorter than consumer product channels. LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple A nswer Question Major role of promotion is to : Correct Answer Persuade , Inform , Remind Your Answer Persuade , Inform , Remind True/False Q uestion A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Multiple Choice Single Answer Question D in AIDA st ands for : Correct Answer Desire Your Answer Desire Multiple Choice Single Answer Question Higher the perceived quality of the product, higher wi ll be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question It refer s to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product decision True/False Question Style of a company are the patterns of actions taken by members of top management over a period of time Correct Answer True Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question Services can be stored in inventory. Correct Answer False Your Answer False True/False Question Consumer nee ds are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Q uestion The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Select The Blank Que stion ________ is synonymous with non -recurrent data system(RDS) Correct Answer Market research Your Answer Market research True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assu mes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure Multiple Choice Single Answer Question A di et conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Match The Following Question Correct Answer Wide market coverage is Intensive distribution. achieved. Your Answer Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more Vertical integration levels of a channel under one participant's control. Vertical integration Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Division of labour , Departmentalisation Match The Following Question Correct Answer Your Answer Many sellers and buyers Pure competition and none of them have much effect on the total demand,supply and product's market price Pure competition Only one seller and no competition permitted legally Monopoly Pure monopoly Few sellers but account for bulk of industry's sales Oligopoly Pure oligopoly Many sellers and buyers Monopolistic and each seller's offering is somewhat different than others Oligopoly Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Leader Multiple Choice Multiple Answer Question Planning of long term strategi es are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Resources Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Hypothesis Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Cul ture Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Au tomation Your Answer Automation Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behavi our Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation , Specialisation Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resources Your Answer Natural resources Multiple Choice Mu ltiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Packaging Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer True/False Question Total cost , Fixed cost , Variable cost Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Multipl e Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information True/False Question Product development includes starting another business or buy businesses outside of their current line. Correct Answer False Your Answer False Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Marginal Multiple Choice Single Answer Question A in AIDA stands for : Correct Answer Awareness Your Answer Advertising Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Stay out Multiple Cho ice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Promotion LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ di stribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation You r Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Questi on Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Prod uct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ di stribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation You r Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Questi on Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Prod uct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True You r Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Economic forecasts are available from industry trade associations , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Multiple Choice Single Answer Question This forecasting method is based on the opinion of company's officers Correct Answer Executive Judgement Your Answer Executive Judgement Multiple Choice Single Answer Question "Law of demand" is Correct Answer More units of product are demanded at lower price Your Answer More units of product are demanded at lower price Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the middlemen Correct Answer Expensive Your Answer Expensive Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Time series analysis , Correlation method Your Answer Simple trend analysis , Time series analysis , Correlation method Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Hypothesis Select The Blank Question ________ leads to market fragmentation. Correct Answer Competition Your Answer Commercialisation Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your An swer Unsought Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Single Answer Ques tion Production creates which type of utility Correct Answer Form Your Answer Form Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , One distribution and promotion strategy Multiple Choice Single Answer Question One mass market served with one basic product throughout is called: Correct Answer Market aggregation Your Answer Market segmentation Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Your Answer Middle class Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called Correct Answer Price elastic Your Ans wer Price elastic True/False Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc. Correct Answer True Your Answer True True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answ er False True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer False Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Match The Following Question Correct Answer Your Answer Cash discount Given for paying promptly Given for paying promptly Trade discount Reduction in list price to channel menbers Reduction in list price to channel menbers Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as the quantity purchased increases Non-cumulative quantity discount Applies to a single order True/False Applies to a single order Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. Correct Answer True Your Answer True True/False Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit Correct Answer True Your Answer True Multiple Choice Single Answer Question Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is called Correct Answer Functional Your Answer Structural True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Match The Following Question Correct Answer Ballast business Fit well but low opportunities Fit well but low opportunities Gap analysis Difference betwe en desired and projected performance Difference between desired and projected performance Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Your Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Durables , Services , Emergency Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Select The Blank Question ________ is a broad plan of action for using an orga nisation's resources to accomplish a objective Correct Answer Strategy Your Answer Strategy Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer False Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Beliefs Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Continental food Multiple Choice Single Answer Question Doctor's services in an emergency are called which type of products? Correct Answer Unsought Your Answer Speciality LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True You r Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ di stribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation You r Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Questi on Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Prod uct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True You r Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple A nswer Question Major role of promotion is to : Correct Answer Persuade , Inform , Remind Your Answer Persuade , Inform , Remind True/False Q uestion A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True Multiple Choice Single Answer Question D in AIDA st ands for : Correct Answer Desire Your Answer Desire Multiple Choice Single Answer Question Higher the perceived quality of the product, higher wi ll be the perceived price. Such products are called: Correct Answer Prestige Your Answer Prestige Multiple Choice Single Answer Question It refer s to formal and informal rules, regulations and procedures that complements the company structure Correct Answer Systems Your Answer Systems Multiple Choice Single Answer Question The output of Stimulus Response Model is Correct Answer Product decision Your Answer Product decision True/False Question Style of a company are the patterns of actions taken by members of top management over a period of time Correct Answer True Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question Services can be stored in inventory. Correct Answer False Your Answer False True/False Question Consumer nee ds are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Q uestion The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Select The Blank Que stion ________ is synonymous with non -recurrent data system(RDS) Correct Answer Market research Your Answer Market research True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assu mes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure Multiple Choice Single Answer Question A di et conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs Match The Following Question Correct Answer Wide market coverage is Intensive distribution. achieved. Your Answer Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more Vertical integration levels of a channel under one participant's control. Vertical integration Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Division of labour , Departmentalisation Match The Following Question Correct Answer Your Answer Many sellers and buyers Pure competition and none of them have much effect on the total demand,supply and product's market price Pure competition Only one seller and no competition permitted legally Monopoly Pure monopoly Few sellers but account for bulk of industry's sales Oligopoly Pure oligopoly Many sellers and buyers Monopolistic and each seller's offering is somewhat different than others Oligopoly Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Belief True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Leader Multiple Choice Multiple Answer Question Planning of long term strategi es are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Opportunity , Strengths , Resources Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales Forecast Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Hypothesis Multiple Choice Multiple Answer Question Socio -cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Cul ture Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of manufacturer. Correct Answer Au tomation Your Answer Automation Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behavi our Correct Answer Control mechanism , Departmentalisation Your Answer Control mechanism , Departmentalisation , Specialisation Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resources Your Answer Natural resources Multiple Choice Mu ltiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Packaging Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer True/False Question Total cost , Fixed cost , Variable cost Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Multipl e Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information True/False Question Product development includes starting another business or buy businesses outside of their current line. Correct Answer False Your Answer False Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Marginal Multiple Choice Single Answer Question A in AIDA stands for : Correct Answer Awareness Your Answer Advertising Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Stay out Multiple Cho ice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Promotion LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre- mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Ballast business Gap analysis Corporate parenting Heartland business Correct Answer Your Answer Fit well but low opportunities Difference between desired and projected performance Managing SBU's by a corporate Give the highest priority Fit well but low opportunities Some fit and some misfit Managing SBU's by a corporate Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer True/False Question Social class , Culture The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Demographic Brand loyalty, Type of usage Age, Sex Brand loyalty, Type of usage Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answ er Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct A nswer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer True/False Macro Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer General Electric Model Match T he Following Question Correct Answer Your Answer Strategic organisational planning Top Management Top Management Objectives What is to be accomplished What is to be accomplished Strategies How to achieve objectives How to achieve objectives Policies Constraints that limits the Constraints that limits the alternatives available alternatives available Multiple Choice Single Answer Question The t raditional approach towards uncertainity is Correct Answer Binary Your Answer Unitary Multiple Choice Single Answer Question "Image building" obj ectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Multiple Answer Question Har veststrategy is used for Correct Answer Dogs , Question marks Your Answer Stars , Cash cowsCash cowsc Multiple Choice Single Answer Question Wh at is Market Penetration? Correct Answer Existing product- Existing market Your Answer Existing product- Existing market Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Input and output , Objectives , Process and feedback , Profits True/False Question Executive judgement technique may be used to supplement other techniques Correct Answer True Your Answer True Multiple Choice Single Answer Question These are tentative explanations of problem, formulated on the basis of insight and knowledge about the problem Correct Answer Hypothesis Your Answer H ypothesis Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data True/False Question Demand for industrial goods fluctuate more than consumer demand Correct Answer True Your Answer True Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Durables , Services , Emergency True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer False Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question What are fixed costs? Correct Answer Office rent , Insurance , Generator back up Your Answer Office rent , Raw material Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro Select The Blank Question Buyer's response in ________ metho d may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Multiple Answer Question How does ' structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Division of labour , Departmentalisation Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Electricity , Telephone , Labour Multiple Choice Single Answer Question The tool used for future decision making in 'True Ambiguity' scenario is Correct Answer Non- linear dynamic model Your Answer Non- linear dynamic model Select The Blank Question ________ guides the development of advertisements and personal sales presentations. Correct Answer AIDA Your Answer AIDA Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Reduced costs , Limited market coverage Your Answer Reduced costs , Limited market coverage Multiple Choice Single Answer Question They are homogeneous and enduring divisions in a society which are hierarchically ordered and his members have similar interests and behaviour Correct Answer Social class Your Answer Social class Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Media and pressure groups , Government stability True/False Question Correlation methods is also used to supplement other techniques. Correct Answer False Your Answer False Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resources Your Answer Natural resources True/False Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc. Correct Answer True Your Answer True Select The Blank Question ________ is synonymous with non- recurrent data system(RDS) Correct Answer Market research Your Answer Management Information system Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions Select The Blank Question In produc tion era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Single Answer Question Organisations that ac quire goods and services that are sold/rented and supplied to others Correct Answer Industrial Market Your Answer Reseller Market Select The Blank Question Satisfying ________ reduces tension Correct Answer Need Your Answer Need True/False Question Inndustrial goods are sold to end -users f or personal consumption. Correct Answer False Your Answer False Multiple Choice Single Answer Question One mass market served with one basic prod uct throughout is called: Correct Answer Market aggregation Your Answer Market concentration True/False Question Marketing involves a backward co mmunication from consumer to producer Correct Answer True Your Answer True Multiple Choice Single Answer Question Producer --->Wholesaler--- >Retalier --->Consumer is a common channel for : Correct Answer Chocolates Your Answer Home appliances Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Product Variety Marketing Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales m anagement , Advertising True/False Question Gross margin is operating expenses + net profit. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False Select The Blank Question ________ leads to market fragmentation. Correct Answer Competition Your Answer Commercialisation Multiple Choice Multiple Answer Question Advantages of Zone pricing Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay differen t delivered prices Your Answer Distant buyers pay less than the actual cost of shipping , It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Demand elasticity Effect on price due to change in quantity demanded and revenue Increase in quantity demanded due to reduction in price Law of demand More units are demanded More units are demanded at lower price at lower price Change in demand More or less units are More or less units are bought despite no change bought despite no change in price in price Change in quantity demanded Increase in quantity demanded due to reduction in price Effect on price due to change in quantity demanded and revenue LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre- mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Ballast business Gap analysis Corporate parenting Heartland business Correct Answer Your Answer Fit well but low opportunities Difference between desired and projected performance Managing SBU's by a corporate Give the highest priority Fit well but low opportunities Some fit and some misfit Managing SBU's by a corporate Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer True/False Question Social class , Culture The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Demographic Brand loyalty, Type of usage Age, Sex Brand loyalty, Type of usage Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answ er Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct A nswer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer True/False Macro Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ di stribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation You r Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Questi on Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Prod uct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question A superior product is priced at Correct Answer Above market level Your Answer Above market level Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Population , Increase in buying power , Decrease in buying power , Buyer preferences True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities Multiple Choice Single Answer Question This forecasting method is based on the opinion of company's officers Correct Answer Executive Judgement Your Answer Executive Judgement Select The Blank Question ________ research involves using past experiences to find solutions to marketing problems Correct Answer Historical Your Answer Historical Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Build down approach True/False Question Internal records such as sales reports, cost and accounting information are expensive to obtain. Correct Answer False Your Answer False Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer --->Industrial user Your Answer Producer --->Industrial user Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount True/False Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit Correct Answer True Your Answer True True/False Question Augmented product includes the actual product plus any additional services such as maintenance , intallation etc. Correct Answer True Your Answer True Multiple Choice Single Answer Question What factors constitute natural environment? Correct Answer Natural resources Your Answer Natural resources Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Select The Blank Question ________ method is suitable for products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive. Correct Answer Publicity Your Answer Public relations Select The Blank Question ________ is an important tool for planning and controlling the firm'a activities Correct Answer Sales Forecast Your Answer Sales volume Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings Correct Answer Labour Your Answer Labour True/False Question The hypothesis may prove to be either right or wrong Correct Answer True Your Answer True Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Sales volume Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Lower price , Greater utility , Compatability with society Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production Correct Answer Product Value Analysis Your Answer Cost Value Analysis Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Money True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question Product classification is based on Correct Answer Buyer behaviour Your Answer Quality difference True/False Question Marketing and production costs are high in multi- segment strategy Correct Answer True Your Answer True Multiple Choice Single Answer Question General Electric Matrix is divided into how many cells Correct Answer 9 Your Answer 9 Match The Following Question Correct Answer Your Answer Demand elasticity Effect on price due to change in quantity demanded and revenue Effect on price due to change in quantity demanded and revenue Law of demand More units are More units are demanded at demanded at lower price lower price Change in demand More or less units are bought despite no change in price More or less units are bought despite no change in price Change in quantity demanded Increase in quantity demanded due to reduction in price Increase in quantity demanded due to reduction in price True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question In which stage of product life cycle , reference group influence is strong in product and brand choice Correct Answer Growth Your Answer Maturity Multiple Choice Multiple Answer Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Optimisation cost Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Reinforcement Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales promotion , Advertising Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Target market Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Time series analysis , Correlation method Your Answer Simple trend analysis , Time series analysis Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Input and output , Process and feedback True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Many sellers Pure and buyers and competition none of them have much effect on the total demand,supply and product's market price Pure oligopoly Only one seller Monopoly and no competition permitted legally Pure monopoly Few sellers but Oligopoly account for bulk of industry's sales Monopolistic Many sellers Monopolistic and buyers and each seller's offering is somewhat different than others Oligopoly Multiple Choice Multiple Answer Question Categor ies of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance Multiple Choice Single Answer Question What is diversification? Correct Answer New product -New market Your Answer New product -New market Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Select The Blank Question ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question This discount is offered to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Quantity discount Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer --->Industrial user Your Answer Producer --->In dustrial user Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time Correct Answer Variable Your Answer Variable Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Money Multiple Choice Single Answer Question This strategic posture plays a leadership role in establishing ho w the industry operates Correct Answer Shapers Your Answer Adapters Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Population , Increase in buying power , Decrease in buying power , Buyer preferences Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Your Answer Dependable , Measurable True/False Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees Correct Answer True Your Answer Tru e Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer Low True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Correct Answer Underemployment Your Answer Unemployment True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Attitude True/False Question The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Single Answer Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as : Correct Answer Concentration Your Answer Concentration True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Your Answer False Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Systems Match The Following Question Correct Answer Your Answer Ballast business Fit well but low opportunities Fit well but low opportunities Gap analysis Difference between desired and projected performance Difference between desired and projected performance Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits me ssage , Receiver receives message , Message has meaning Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Lower price , Greater utility , Compatability with society True/False Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co. Correct Answer True Your Answer False True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False True/False Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit Correct Answer True Your Answer True Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks , Goats Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Multiple Choice Single Answer Question Minimum number of segments in a multi segment strategy: Correct Answer 2 Your Answer 2 True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Here the organisation a cquires the operations of one or more other organisations on the same level. Correct Answer Horizontal integration Your Answer Horizontal integration Match The Following Question Correct Answer This refers to the number Product depth of product items within each product line. Your Answer Product depth This includes all product item's a company offers. Product mix Product mix This is a group of Product line. products that are related. Product line. This is the total number of Product breadth product lines. Product breadth Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender. Multiple Choice Multiple Answer Question Business is rated on which dimensions Correct Answer Market attractiveness , Business strength Your Answer Market attractiveness , Business strength , Profit margin , Competition level Select The Blank Question ________ is a part of the company that has a separate mission and objectives Correct Answer SBU Your Answer SBU LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer True/False Market tests Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Ballast business Gap analysis Corporate parenting Heartland business Correct Answer Your Answer Fit well but low opportunities Difference between desir ed and projected performance Managing SBU's by a corporate Fit well but low opportunities Some fit and some misfit Give the highest priority Give the highest priority Managing SBU's by a corporate Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Reseller Market Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Select The Blank Habits Question ________ exists when a few large independent fir m accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct Answer True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Demographic Brand loyalty, Type of usage Age, Sex Brand loyalty, Type of usage Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Sales management , Advertising True/False Question Diversification strategy invol ves diversifying away from their original core businesses Correct Answer True Your Answer False Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer New product-Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True MM assgn:1: Azim Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called Correct Answer Price inelastic Your Answer Price inelastic Multiple Choice Single Answer Question Members of this group have attained a position through exceptional ability in their profession or business Correct Answer Lower- Upper Your Answer Select The Blank Question Upper- Middle Correct Answer The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Total cost Your Answer Total cost Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question Correct Answer Warehouses are needed when supply sourc es and markets are located close by. False Your Answer False True/False Question Correct Answer Communicating with middlemen requires information which is different to the information required in communicating with the final buyers. True Your Answer True Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Middlemen Multiple Choice Multiple Answer Question Se nses in our body are - 1 - MM assgn:1 : Azim Correct Answer Taste , Touch , See Your Answer Taste , Touch , See True/False Question Correct Answer MIS provides marketers with the right amount and type of information in a timely fashion. True Your Answer True Match The Following Question Correct Answer Your Answer Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or Direct negotiation with one or more companies covering project more companies covering project and terms and terms Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Variable cost , Fixed cost Your Answer Fixed cost , Variable cost , Marginal cost Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , One distribution and promotion strategy Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Select The Blank Question ________ can price it's product without any regard to co mpetitor. Correct Answer Pure monopolist Your Answer Pure monopolist Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives - 2 - MM assgn:1 : Azim Your Answer Objectives Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question The areas which become active after promoti on budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer True/False Question Sales management , Advertising Economic forecasts are available from industry trade associations Correct Answer False Your Answer True Multiple Choice Single Answer Question Maximum number of new product ideas come from Correct Answer Internal sources Your Answer Customers Multiple Choice Multiple Answer Q uestion An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Select The Blank Question Correct Answer Customers are brand,style and type conscious when buying ________ products. Special Your Answer Special Multiple Choice Single Answer Question A centralised inventory means Correct Answer Fast delivery to customers Your Answer Fast delivery to customers True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. - 3 - MM assgn:1 : Azim Correct Answer Macro Your Answer Macro Select The Blank Question ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Multiple Choice Single Answer Question One mass market served with one basic product throughout is called: Correct Answer Market aggregation Your Answer Market segmentation Match The Following Question Correct Answer Your Answer Many sellers and buyers and none Pure competition of them have much effect on the total demand,supply and product's market price Pure competition Only one seller and no competition permitted legally Monopoly Monopoly Few sellers but account for bulk of Oligopoly industry's sales Oligopoly Many sellers and buyers and each Monopolistic Monopolistic seller's offering is somewhat different than others True/False Question The life cycle of product category is the shortest. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Market segmentatio n can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Maturity Select The Blank Question Correct Answer More ________ is involved in sales to industrial buyers than consumers Money - 4 - MM assgn:1 : Azim Your Answer Services Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Maturity Select The Blank Question Correct Answer ________ guides the development of advertisements and personal sales presentat ions. AIDA Your Answer AIDA Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying process Correct Answer Personal selling Your Answer True/False Question Sales promotion Correct Answer Marketer should keep com pany's mission and marketing objectives in mind while making pricing decisions. True Your Answer True True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Select The Blank Question Target Marketing ________ exists when a few large independent firm accounts for bulk of an - 5 - MM assgn:1 : Azim industry's sales. Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Lower price , Greater utility , Compatability with society True/False Question Image building pricing objective reduces the price war among competitor. Correct Answer True Your Answer True Select The Blank Question Correct Answer ________ allowance is used to communicate about the values of the product and special event Promotion Your Answer Promotion - 6 - MM assgn:1 : Azim MM assgn:2: Shagun Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market. Correct Answer Segmentation Your Answer True/False Question Segmentation Psychogenetic needs are intense enough to motivate a person to act immediately Correct Answer False Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Match The Following Question Correct Answer Your Answer Correlation method Historical data Historical data Market forecast Industry trade associations Market potential Economic forecast Government Industry trade associations Sales forecast Sales volume Sales potential Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True/False Question True Demand is highly elastic for industrial goods Correct Answer False Your Answer True Select The Blank - 1 - MM assgn :2: Shagun Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Select The Blank Question Customer's changing wants and their behaviour can be better understood in ________ distri bution. Correct Answer Direct Your Answer Horizontal Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channe l is adjusted by: Correct Answer Retailer Your Answer Retailer Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer True/False Question Test marketing , Product development , Marketing strategy developm ent Formal planning provides clearer performance standards. Correct Answer True - 2 - MM assgn :2: Shagun Your Answer True Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Price Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer True/False Question Technology , Machine , Capital Consumer behaviour is more challenging across international border. Correct Answer True Your Answer False Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct A nswer 400 units Your Answer 400 units Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer True/False Question Age The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True/False Question True Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer False Select The Blank - 3 - MM assgn :2: Shagun Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mis sion , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer True/False Question Stimuli Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer False Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Each party is capable of communication and delivery , Atleast two parties , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process - 4 - MM assgn :2: Shagun Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Information research , Evaluation of alternatives Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Safety stock Match The Following Question Correct Answer Your Answer Many sellers and buyers and none Pure competition of them have much effect on the total demand,supply and product's market price Monopolistic Only one seller and no competition permitted legally Monopoly Monopoly Few sellers but account for bulk of Oligopoly industry's sales Oligopoly Many sellers and buyers and each Monopolistic Pure competition seller's offering is somewhat different than others Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , Inventory and distribution costs are high Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Quest ion What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , It ignores non p rice competition , It is useful for new products Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: - 5 - MM assgn :2: Shagun Correct Answer Message Your Answer Message Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Shapers Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question What is diversification? Correct Answer New product -New market Your Answer Existing product- New market Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer True/False Question Good packaging , Discounts , Samples Staffing function applies to all company levels irrespective of levels of hierarchy Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Rituals , Style Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Simple trend analysis - 6 - MM assgn :2: Shagun MM assgn:3: Shagun Match The Following Question Correct Answer Your Answer Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Customer is the focal point in Marketing Selling Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Low priced Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market segments Correct Answer Multi -segmentation Your Answer True/False Question Segmentation A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality contro l is tough Your Answer True/False Question Sold on basis of benefits , Mechanised and automated , Quality control is tough The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True/False Question True Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Japan's major productivity gains are the results of socia l changes brought about by ________ - 1 - MM assgn :3: Shagun Correct Answer Statistical quality control Your Answer Michael Porter's model for Industry Analysis Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Few stars Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Input and output , Objectives , Profits Multiple Choice Single Answer Question Minimum number of segments in a multi segment strategy: Correct Answer 2 Your Answer 3 Multiple Choice Single Answer Question "Law of demand" is Correct Answer More units of product are demanded at lower price Your Answer More units of product are demanded at lower price Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Standardisation Multiple Choice Multiple Answer Question Product characteristics that influ ence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Weight True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True - 2 - MM assgn :3: Shagun Select The Blank Question ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators Select The Blank Question ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer Values Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called: Correct Answer Prestige Your Answer True/False Question Prestige Marketing concept provides a balance to the exchange process within the social system Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer True/False Question Push money allowance , Promotional allowance , Damaged goods allowance The demand for a specific brand within a product category is call ed selective demand. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer True/False Question Population , Increase in buying power , Decrease in buying power , Buyer preferences Marketing concept has application only in profit oriented businesses. - 3 - MM assgn :3: Shagun Correct Answer False Your Answer False Multiple Choice Single Answer Question Com petition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer True/False Question Growth Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends Multiple Choice Multiple Answer Question The basic goals in introductory stage are Correct Answer Induce acceptance of new product , Gain initial distribution Your Answer Increase in industry's sales , Induce acceptance of new product , To keep promo tional expenses low Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Consumer market Multiple Choice Single Answer Question The producer works closely with middlemen to ensure total satisfaction of the buyer. Correct Answer Indirect channel Your Answer Indirect channel Multiple Choice Single Answer Question It is a reducti on in list price that helps marketer to adjust actual price without changing published list prices Correct Answer Discounts Your Answer True/False Question Discounts Diversification strategy involves diversifying away from their original c ore businesses Correct Answer True Your Answer True - 4 - MM assgn :3: Shagun Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a prospect's situation is called Correct Answer Price shading Your Answer Vari able pricing Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called Correct Answer Price inelastic Your Answer Break even point Multiple Choice Multiple Answer Question Types of product classification Correct Answer Consumables , Durables , Services Your Answer Consumables , Durables , Emergency Select The Blank Question ________ leads to market fragmentation. Correct Answer Competition Your Answer Test marketing Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Select The Blank Question ________ routine ly performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS) Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer True/False Question Price cut causes revenue to increase , Price rise causes revenue to decrease Marketing channels move products from customers to manuf acturer. Correct Answer False Your Answer False Multiple Choice Single Answer Question This distribution is necessary for most shopping and speciality goods. - 5 - MM assgn :3: Shagun Correct Answer Selective Your Answer Intensive Match The Following Q uestion Correct Answer Your Answer Objectives What is to be accomplished What is to be accomplished Strategies How to achieve objectives How to achieve objectives Policies Constraints that limits the alternatives available Middle Management Strategic organisational planning Top Management Top Management True/False Question Product development includes starting another business or buy businesses outside of their current line. Correct Answer False Your Answer False Select The Blank Question Low value but bulky products move through________ channels. Correct Answer Short Your Answer Long Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the same quantit ies and at the same time Correct Answer Variable Your Answer True/False Question Variable "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True - 6 - MM assgn :3: Shagun MM assgn:4: Shagun Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Optimization cost Multiple Choice Multiple Answer Question Disadvantages of Primary data are: Correct Answer Cost factor, Time factor Your Answer Credibility, Relevance, Time factor Select The Blank Question For ________ items, reseller reorders goods when inventory gets low Correct Answer Standard Your Answer True/False Question New Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Concept of marketing includes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Transfer , Exchange Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Brokerage allowance True/False Question Shorter production runs are required to produce large number of products in multi segment strategy Correct Answer True Your Answer True Select The Blank Question An organisational assessment uncovers________ Correct Answer Weaknesses Your Answer Weaknesses Multiple Choice Single Answer - 1 - MM assgn :4: Shagun Question In this market, organisation acquires goods for the purpose of renting to o thers at profit Correct Answer Reseller Market Your Answer True/False Question Reseller Market Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer True/False Question True In neg otiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer False Multiple Choice Single Answer Question A in AIDA stands for : Correct Answer Awareness Your Answer Awareness Multiple Choice Multiple Answer Question Learning consists of Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional pus h. Correct Answer Middlemen Your Answer Middlemen Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Cash discount Given for paying promptly Given for paying promptly Trade discount Reduction in list price to channel menbers Reduction in list price to channel menbers Cumulative quantity discount Discount percetage increases as the quantity purchased increases Applies to multiple orders - 2 - MM assgn :4: Shagun Non-cumulative quantity discount Applies to a single order Applies to a single order Multiple Choice Single Answer Question Depression stage in business cycle is also called Correct Answer Bust Your Answer Bust Select The Blank Question Advertising, packaging etc. are the elements in ________ mix. Correct Answer Promotion Your Answer Promotion Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Force , Persuade Select The Blank Question Satisfying ________ reduces tension Correct Answer Need Your Answer Need Multiple Choice Single Answer Quest ion Who provides time and place utility? Correct Answer Intermediary Your Answer Manufacturer Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Price Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange Multiple Choice Single Answer - 3 - MM assgn :4: Shagun Question Maximum number of new product ideas come from Correct Answer Internal sources Your Answer Customers Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase , Price do not remain steady Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions Multiple Choice Single Answer Question The most common criteria for classifying products is based on Correct Answer Buyer behaviour Your Answer Price difference Select The Blank Question ________ distribut ion is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The various variations of Negotiated contract are Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive Your Answer Cost plus pricing , Fixed price and incentive True/False Question The super structure indicates ways in which company's tasks are integrated or coordinated Correct A nswer True Your Answer True Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receive r receives message , Message has meaning Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity - 4 - MM assgn :4: Shagun Your Answer Debt , Risk , Equity Multiple Choice Single Answer Question A diet conscious p erson after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer True/False Question Diet coke Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Costs Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One price policy Multiple Choice Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Odd , Leader Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing , Cement Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic Multiple Choice Single Answer - 5 - MM assgn :4: Shagun Question This distribution is necessary for most convenience goods. Correct Answer Intensive Your Answer Intensive True/False Question Changes in company structure also necessitates changes in the systems in various degrees Correct Answer True Your Answer True/False Question True Pricing strategies change over the life cycle of the product Correct Answer True Your Answer Fals e Match The Following Question Correct Answer Your Answer Demand elasticity Effect on price due to change in quantity demanded and revenue Effect on price due to change in quantity demanded and revenue Law of demand More units are demanded at lower More units are demanded at lower price price Change in demand More or less units are bought despite no change in price More or less units are bought despite no change in price Change in quantity demanded Increase in quantity demanded due to reduction in price Increase in quantity demanded due to reduction in price True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation Your Answer Disinflation - 6 - MM assgn :4: Shagun MM assgn:5: Grace True/False Question Correct Answer Marketing concept provides a balance to the exchange process within the social system True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Select The Blank Question Correct Answer A speciality product is ________ intensively distributed than a shopping product Less Your Answer Less Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer True/False Question Sales promotion , Advertising Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer False Select The Blank Question Correct Answer Concentration on that segment of market which has the maximum number of people is called ________ Market fallacy Your Answer Market fallacy Multiple Choice Single Answer Question This allows a marketer to adjust the actual price a customer pays for new product without reducing it's list price Correct Answer Trade- in allowance Your Answer Trade- in allowance Select The Blank - 1 - MM assgn :5: Grace Question Correct Answer The demand for a product is ________ when price cut causes revenue to increase. Price elastic Your Answer Price elastic Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer Few stars , More dogs Your Answer More dogs , Few stars Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer True/False Question Need recognition , Purchase decision Correct Answer Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. True Your Answer True Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or Direct negotiation with one or more companies covering project more companies covering project and terms and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly Your Answer Select The Blank Question Competition ________ leads to generalisation where similar stimulus generate the same kind of response - 2 - MM assgn :5: Grace Correct Answer Reinforcement Your Answer Reinforcement True/False Question Correct Answer Companies have strenghts in a number of areas but their key strength are few in number True Your Answer True Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Backward communication Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the cost of producing Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke Your Answer Diet coke Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer False Multiple Choice Single Answer Question " When to order" is called Correct Answer Re- order point Your Answer Re- order point Multiple Choice Single Answer - 3 - MM assgn :5: Grace Question Correct Answer In which stage of Product life cycle, brand choice is heavily influenced by reference group Maturity Your Answer Maturity Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Multiple Choice Single Answer Que stion It indicates the degree of differentiation Correct Answer Structure Your Answer Culture Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition Select The Blank Question Correct Answer ________ guides the development of advertisements and personal sales presentations. AIDA Your Answer AIDA Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer Complexity , Compatability with society Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Select The Blank Question Correct Answer Trade discount Product, price, place and promotion are the 4p's of ________ mix Marketing - 4 - MM assgn :5: Grace Your Answer True/False Question Marketing Correct Answer The cultural environment shows long term trends towards a hedonistic society. True Your Answer True Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor , Credibility Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer True/False Q uestion Upper-Middle A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Correct Answer Change in company structure from divisional to matrix also mean changes in the systems in various degrees True Your Answer False Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation Correct Answer Policy Your Answer Policy Multiple Choice Multiple Answer - 5 - MM assgn :5: Grace Que stion Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Fixed cost , Variable cost Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Select The Blank Question Government Market ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate marketing mix for each segment Correct Answer Target Marketing Your Answer Select The Blank Question Target Marketing Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Awareness True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer False - 6 - MM assgn :5: Grace MM assgn:6: Senthil True/False Question Correct Answer In negotiated contracts, the bid selected by buyer is not necessarily the lowest True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance True/False Question Correct Answer Change in company's strategy gives rise to problems necessitating a new structure to be made True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Your Answer True/False Question Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Correct Answer Consumer b ehaviour is easy to understand in familiar country like India for Indians. False Your Answer True Select The Blank Question Correct Answer Buyer's response in ________ method may not be applicable in other markets Marke t tests Your Answer Market tests True/False Question Correct Answer The demand for a specific brand within a product category is called selective demand. True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Correct Answer Your Answer - 1 - MM assgn :6: Senthil Ballast business Fit well but low opportunities Fit well but low opportunities Gap analysis Difference between desired and projected performance Some fit and some misfit Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying the line of only one manufacturer Your Answer Carrying many unrelated product lines Select The Blank Question Correct Answer Product means the ________ and services the company offers the target market. Goods Your Answer Value Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Select The Blank Question Reseller Market Low value but bulky products move through________ channels. Correct Answer Short Your Answer Direct True/False Question Correct Answer Consumer needs are matched with the company capabilities and goals in marketing process. True Your Answer True Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Remind , Persuade , Inform - 2 - MM assgn :6: Senthil Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Decrease in buying power , Buyer preferences Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Habits Select The Blank Question Correct Answer ________ exists when a few large independent firm accounts for bulk of an industry's sales. Oligopoly Your Answer Pure oligoply Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Select The Blank Question Correct Answer Optimum marketing mix is obtained using analysis, ________, implementation and control. Planning Your Answer Planning Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture True/False Question Correct Answer The super structure indicates ways in which company's tasks are integrated or coordinated True Your Answer True Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast Multiple Choice Single Answer Question It is a paid form of non personal communication. - 3 - MM assgn :6: Senthil Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Select The Blank Question ________ is a descriptive thought that a person holds about something Correct Answer Belief Your Answer Belief Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True Select The Blank Question Major reason for success for new product is ________ p roduct. Correct Answer Superior Your Answer Superior Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability objective is called: Correct Answer Target return Your Answer Profit maximisation Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough - 4 - MM assgn :6: Senthil Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer True/False Question Sales management , Advertising Correct Answer Diversification strategy involves diversifying away from their original core businesses True Your Answer False Multiple Choice Single Answer Question What is diversification? Corr ect Answer New product- New market Your Answer New product- Existing market Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marke ting , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved Correct Answer Strategies Your Answer Strategies Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary concern is career Correct Answer Upper-Middle Your Answer Upper-Middle Multiple Choice Single Answer - 5 - MM assgn :6: Senthil Question Correct Answer It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Demand elasticity Your Answer Demand elasticity Select The Blank Question Correct Answer Demographic, cultural, political, natural etc combine to form ________ environment. Macro Your Answer Macro True/False Question "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True - 6 - MM assgn :6: Senthil MM assgn:7: Sushant Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire Your Answer Demand Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See True/False Question Shorter production runs are required to produce large number of products in multi- segment strategy Correct Answer True Your Answer True True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and fun ds are allocated to promotion mix elements. Correct Answer Sales management , Advertising Your Answer Pricing , Sales promotion , Sales management , Advertising True/False Question "To increase the market share of our product" .Is it a well defined objective? Correct Answer False Your Answer True Multiple Choice Single Answer Question It indicates the degree of differentiation Correct Answer Structure Your Answer Status Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Buyer wants for a specific product Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Systems approach Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Opti misation concept , Total cost concept , Cost trade- off concept Your Answer Optimisation concept , Total cost concept , Cost trade -off concept , Inventory carrying cost concept - 1 - MM assgn :7: Sushant Multiple Choice Multiple Answer Question Characteristics of Ef fective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Reciprocal , Accessible Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Corr ect Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs , Buyer characteristics Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of b enefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Forward communication Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing True/False Question Product concept testing through physical presentation increase the reliability of test. Correct Answer True Your Answer True True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products. Correct Answer False Your Answer True Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenu e to decrease Your Answer Price cut causes revenue to increase , Price cut causes revenue to decrease , Price rise causes revenue to decrease , Price rise causes revenue to increase Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder - 2 - MM assgn :7: Sushant Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , My ths , Rituals Your Answer Rites , Myths , Rituals , Style True/False Question Marketing and production costs are high in multi -segment strategy Correct Answer True Your Answer True Select The Blank Question The onus o f advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Exclusive Select The Blank Question The cost of warehousing, transportation, inventory and handling products toge ther constitutes ________ concept. Correct Answer Total cost Your Answer Fixed cost Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher Your Answer Market ing Manager Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Single Answer Question Production creat es which type of utility Correct Answer Form Your Answer Possession True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True - 3 - MM assgn :7: Sushant Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing Select The Blank Question Messages are made of ________ Correct Answer Symbols Your Answer Words Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Data True/False Question Boston consultance group Matrix focusses on future busin ess. Correct Answer False Your Answer True True/False Question Storage helps firms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question This strategic posture takes the current industry structure and its future evolution as given and then react to the opportunities the market offers Correct Answer Adapters Your Answer Options Multiple Choice Multiple Answer Question Conditions for a Successful Co mmunication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called Correct Answer Price inelastic Your Answer Price elastic Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Re -order point - 4 - MM assgn :7: Sushant True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Single Answer Question The greatest amount o f satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Re cognition Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive. Correct Answer Publicity Your Answer Public relations Select The Blank Question ________ is seen as an i ntegral process that converts materials into goods Correct Answer Systems Your Answer Statistical quality control Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Correlation method - 5 - MM assgn :7: Sushant MM assgn:8: Sushant Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse Select The Blank Question In production era, demand is ______ __ than supply Correct Answer Greater Your Answer Greater Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Exchange Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning True/False Question Marketing concept provides a balance to the exchange process within t he social system Correct Answer True Your Answer True Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Early production for marketing Select The Blank Question Customers are brand,style and type c onscious when buying ________ products. Correct Answer Special Your Answer Special Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Multiple Choice Single Answer Question Here the organisation acquires the operations of one or more other organisations on the same level. Correct Answer Horizontal integration Your Answer Vertical integration Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods - 1 - MM assgn :8: Sushant Your Answer Quality True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of governmen t adopted , Government stability Multiple Choice Single Answer Question The tool used for decision making in 'A range of futures' scenario is Correct Answer Technology forecasting Your Answer Technology forecasting Select The Bl ank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective True/False Question Augmented product includes the actual product plu s any additional services such as maintenance, intallation etc. Correct Answer True Your Answer True Multiple Choice Single Answer Question This distribution limits intermediaries to one per given territory. Correct Answer Exclusi ve Your Answer Exclusive Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age Select The Blank Question ________ can price it 's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier Multiple Choice Single Answer Question It is an approach to cost reduction in which com ponents are studied to determine if they can be made by cheaper methods of production - 2 - MM assgn :8: Sushant Correct Answer Product Value Analysis Your Answer Profit Value Analysis Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic True/False Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle Correct Answer True Your Answer True Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalis ation Your Answer Forecasting , Departmentalisation , Specialisation Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Your Answer Price Multiple Choice Multiple Answer Question Features of Question Marks? Correct Answer High growth , Low share SBUs Your Answer Low growth , Low share SBUs Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of wh ich type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic , Behavioural Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Decline Multiple Choice Single Answer Question " When to order" is called Correct Answer Re- order point Your Answer Re -order point True/False Question Market segmentation is the decision to identif y different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True Multiple Choice Single Answer Question It is the relative difficulty in understanding or using the product Correct Answer Complexity Your Answer Compatability Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming - 3 - MM assgn :8: Sushant Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer True Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Opportunities assessment True/False Question A drive is a need that sufficiently presses a per son to act Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy , Inventory and distribution costs are high Match The Following Question Correct Answer Your Answer Feedback Communication from receiver to sender A means by which source communicates the message Encoding Putting meaning to symbols conveyed as messages Communication from receiver to sender Decoding Interpreting the message by receiver Interpreting the message by receiver Noise It interferes with communication process It interferes with communication process Multiple Choice Multiple Answer Question Concept of marketing includes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Reciprocation , Exchange True/False Question Warehouses are needed when supply sources and markets are located close by. Correct Answer False Your Answer False True/False Question The key to successful new product in troduction lies in a systems approach. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Biogenetic needs Hunger, Thirst Hunger, Thirst Actual self concept How person views himself Stimulus Others self concept How the person thinks others see him How the person thinks others see him Personality Deference, Autonomy Esteem, Recognition True/False Question Companies apply a variety of price adjustment strategies to account for dif ferences in customer segments and situations. Correct Answer True - 4 - MM assgn :8: Sushant Your Answer True Multiple Choice Single Answer Question Advantage of multi -variate segmentation is : Correct Answer More information about available people Your Answer Sales potential increases Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Mass media , Sales persons Multiple Choice Multiple Answer Question Learning c onsists of Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response - 5 - MM assgn :8: Sushant MM assgn:9: Parmeet Select The Blank Question Correct Answer In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time Variable Your Answer Variable Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Rituals Select The Blank Question Correct Answer ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job. Underemployment Your Answer Underemployment Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase , Price remains steady Select The Blank Question Toffees and chocolates, magazines etc are examples of ______ __ products Correct Answer Impulse Your Answer Impulse Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary True/False Question Demand for industr ial goods fluctuate more than consumer demand Correct Answer True Your Answer False Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Information Multiple Choice Single Answer - 1 - MM assgn :9: Parmeet Question The frequency at which a product is used is called ? Correct Answer Usage rate Your Answer Usage rate Multiple Choice Multiple Answer Question Concept of marketing incl udes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Exchange Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Reduced costs , Limited market coverag e Your Answer Reduced costs , Limited market coverage Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Select The Blank Question Correct Answer ________ is a modern plant consisting of modules centered around a stage in the production process Flotilla concept Your Answer Flotilla concept Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product- New market Your Answer New product -New market Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation Correct Answer Environmental assessment Your Answer Environmental assessment Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence - 2 - MM assgn :9: Parmeet Your Answer True/False Question Subsistence The cultural environment shows long term trends towards a hedonistic society. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Customer is the focal point in Marketing Marketing Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology Consumer to producer Backward communication Select The Blank Question Backward communication ________ is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Systems Multiple Choice Multiple Answer Question What are the stages in new product development ? Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party? Correct Answer Behavioural Your Answer Behavioural Select The Blank Question Correct Answer ________cost accounting measures the cost of producing and ignores the cost of non- producing Traditional Your Answer Traditional Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form Multiple Choice Single Answer Question Marketing arises from ? - 3 - MM assgn :9: Parmeet Correct Answer Exchange Your Answer Exchange Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Commercialisation , Product development Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product Your Answer Product Select The Blank Question More ________ is involved in sales to industrial buyers than consumers Correct Answer Money Your Answer Money Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer True/False Question Maturity Correct A nswer Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations. True Your Answer True True/False Question Correct Answer Consumer behaviour is easy to understand in familiar country like India for Indians. False Your Answer False Select The Blank Question Correct Answer ________ of physical distribution activities increases it's productivity as well as of manufacturer. Automation Your Answer Optimisation True/False Question Correct Answer Economic forecasts are available from industry trade associations False - 4 - MM assgn :9: Parmeet Your Answer False Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer There is time and place of agreeme nt , Two things of value , Agreed upon conditions Multiple Choice Single Answer Question These groups tend to informal behavoiur and there is continuous interaction among people Correct Answer Primary Your Answer True/False Question Membership Correct Answer Consumer needs are matched with the company capabilities and goals in marketing process. True Your Answer True Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , One distribution and promotion strategy Multiple Choice Single Answer Question Producer--- >Wholesaler--- >Retalier--->Consumer is a common channel for : Correct Answer Chocolates Your Answer Chocolates Select The Blank Question Correct Answer Competition tends to focus on ________ as a product moves through its life cycle. Price Your Answer Price Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Departmentalisation , Specialisation True/False Question Correct Answer Product variety marketing presents different choices to set the companys' product apart from competitors. True Your Answer True Match The Following - 5 - MM assgn :9: Parmeet Question Correct Answer Your Answer Demand elasticity Effect on price due to change in quantity demanded and revenue Price cut causes revenue to increase Law of demand More units are demanded at lower More units are demanded at lower price price Change in demand More or less units are bought despite no change in price More or less units are bought despite no change in price Change in quantity demanded Increase in quantity demanded due to reduction in price Increase in quantity demanded due to reduction in price Multiple Choice Single Answer Ques tion Doctor's services in an emergency are called which type of products? Correct Answer Unsought Your Answer Unsought Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Multiple Choice Single Answer Question General Electric Matrix is divided into how many cells Correct Answer 9 Your Answer 9 Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market segments Correct Answer Multi -segmentation Your Answer Multi -segmentation Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke - 6 - MM assgn :9: Parmeet MM assgn:10: Parmeet Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market Multiple Choice Single Answer Question Feedback is fastest in which of the following channels: Correct Answer Personal selling Your Answer Personal selling Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Your Answer True/False Question Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Atleast two parties , Each party is capable of c ommunication and delivery , Each party has something that might be of value to the other party Pricing strategies change over the life cycle of the product Correct Answer True Your Answer True Select The Blank Que stion ________ is a delivery of standard of living to society Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question Types of psychological pricing are Correct Answer Prestige , Leader Your Answer Prestige , Odd , Leader Multiple Choice Multiple Answer Question Factors affecting demand of a product? Correct Answer Population , Increase in buying power Your Answer Population , Increase in buying power Multiple Choice Single Answer Question This distribution is necessary for most shopping and speciality goods. Correct Answer Selective Your Answer Selective True/False Question Gross margin is operating expenses + net profit. - 1 - MM assgn :10: Parmeet Correct Answer True Your Answer False True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Advantage of multi- variate segmentation is : Correct Answer More information about available people Your Answer Sales potential increases Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity Select The Blank Question In production era , demand is ________ than supply Correct Answer Greater Your Answer Greater Multiple Choice Single Answer Question "Law of demand" is Correct Answer More units of product are demanded at lower price Your Answer More units of product are demanded at lower price True/False Question Correct Answer The demand for a specific brand w ithin a product category is called selective demand. True Your Answer True Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Multiple Choice Multiple Answer - 2 - MM assgn :10: Parmeet Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Laggards Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Business analysis True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Objectives , Process and feedback True/False Que stion Correct Answer Marketing concept provides a balance to the exchange process within the social system True Your Answer True Select The Blank Question Correct Answer Japan's major productivity gains are the results of social changes brought about b y ________ Statistical quality control Your Answer Statistical quality control Select The Blank Question ________ eliminates the risk of losing customer's goodwill Correct Answer One price policy Your Answer One pr ice policy True/False Question Correct Answer Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit True Your Answer True Select The Blank Question Correct Answer ________ directs the flow of goods and services from the producer to the ultimate consumer Marketing - 3 - MM assgn :10: Parmeet Your Answer True/False Question Marketing Correct Answer Marketing involves a backward communication from consumer to producer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Match The Following Question Need recognition , Purchase decision Correct Answer Your Answer Strategic organisational planning Top Management Top Management Objectives What is to be accomplished What is to be accomplished Strategies How to achieve objectives Top Management Policies Constraints that limits the alternatives available Constraints that limits the alternatives a vailable True/False Question Marketing channels move products from customers to manufacturer. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The participants in a communication process are : Correct Answer Source , Recipient Your Answer Source , Recipient True/False Question Correct Answer Augmented product includes the actual product plus any additional services such as maintenance, intallation etc. True Your Answer Tru e Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings - 4 - MM assgn :10: Parmeet Correct Answer Labour Your Answer Fixed Multiple Choice Multiple Answer Question Aspects of political environment are : Correct Answer Your Answer Select The Blank Question Form of government adopted , Media and pressure groups , Government stability Form of government adopted , Government stability There are more number of substitutes for ________ products . Correct Answer Multi use Your Answer Multi use Match The Following Question Correct Answer Your Answer Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder Negotiated Contract Direct negotiation with one or Direct negotiation with one or more companies covering project more companies covering project and terms and terms Deep Assortment Carrying a produ ct family in depth, drawing on many producer's output Select The Blank Question Carrying a product family in depth, drawing on many producer's output ________ leads to market fragmentation. Correct Answer Competition Your Answer Competit ion Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Time series analysis , Correlation method Your Answer Simple trend analysis , Correlation method , Market tests Select The Blank Question ________ are difficult to change Correct Answer Attitudes Your Answer Attitudes Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Cl othing , Cement Your Answer Eggs, Bread , Clothing , Cement - 5 - MM assgn :10: Parmeet Multiple Choice Single Answer Question The traditional approach towards uncertainity is Correct Answer Binary Your Answer Binary Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory Correct Answer Buildup approach Your Answer Buildup approach Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the future Correct Answer No- regret moves Your Answer No- regret moves Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Flotilla Multiple Choice Single Answer Question Mission statements for marketing oriented organisation are framed in terms of : Correct Answer Customer want satisfaction Your Answer Customer want satisfaction Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Res eller market , Industrial market , Government market - 6 - MM assgn :10: Parmeet MM assgn:11: Parmeet Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Basic stock Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product? Correct Answer Producer --->Industrial user Your Answer Producer --->Industrial user Select The Blank Question ________ measures actual sales and not intentio ns to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer True/False Question Customer Services can be stored in inventory. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has Correct Answer Lower price , Greater utility , Compatability with society Your Answer True/False Question Lower price , Greater utility , Compatability with society "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer False Match The Following - 1 - MM assgn :11: Parmeet Q uestion Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a Vertical integration Vertical integration channel under one participant's control. Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Intensity distribution Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle? Correct Answer Maturity Your Answer Growth True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer False Multiple Choice Single Answer Que stion The producer works closely with middlemen to ensure total satisfaction of the buyer. Correct Answer Indirect channel Your Answer Indirect channel Multiple Choice Multiple Answer Question Types of product classification Correct A nswer Consumables , Durables , Services Your Answer Consumables , Durables , Services , Emergency Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiv er receives message Your Answer Sender transmits message , Receiver receives message Multiple Choice Single Answer Question The most common criteria for classifying products is based on - 2 - MM assgn :11: Parmeet Correct Answer Buyer behaviour Your Answer Buy er behaviour Multiple Choice Single Answer Question This data is collected to deal with a special problem Correct Answer Non -recurrent data Your Answer Primary data Select The Blank Question Wholesalers and retailers help manufactur er in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Decline True/False Question Style of a company are the patterns of actions taken by members of top management over a period of time Correct Answer True Your Answer True Select The Blank Question Satisfying ________ reduces tension Correct Answer Need Your Answer Need Select The Blank Question Skimming pricing involves________ risk. Correct Answer Low Your Answer True/False Question High "The customer is always right" is the spirit of marketing concept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The basic goals in introductory stage are Correct Answer Induce acceptance of new product , Gain initial distribution Your Answer Increase in industry's sales , Induce acceptance of new product - 3 - MM assgn :11: Parmeet Multiple Choice Multiple Answer Question The micro -environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediar ies , Customers , Competitors Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your Answer True/False Question Unsought Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Total cost includes : Correct Answer Fixed cost , Variable cost Your Answer Fixed cost , Varia ble cost Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective Correct Answer Strategy Your Answer True/False Question Strategy Boston consultance group Matrix focusses on future business. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forec asting Your Answer Research and planning , Forecasting Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms. Correct Answer Stay out Your Answer Stay out Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. - 4 - MM assgn :11: Parmeet Correct Answer Price Your Answer Price Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Experimental Select The Blank Question Advertising, packaging etc. are the elements in ________ mix. Correct Answer Promotion Your Answer True/False Ques tion Promotion "To increase the market share of our product" .Is it a well defined objective? Correct Answer False Your Answer False Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question What is product concept? Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth Multiple Choice Multiple Answer Question Busin ess is rated on which dimensions Correct Answer Market attractiveness , Business strength Your Answer Market attractiveness , Business strength Multiple Choice Single Answer Question Marketer has no control over setting the price in whic h type of market structure? Correct Answer Competition Your Answer Competition - 5 - MM assgn :11: Parmeet True/False Question Sales contests, consumer contests are examples of public relations. Correct Answer False Your Answer True Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats Correct Answer Organisational assessment Your Answer Organisational assessment Select The Blank Question For ________ items, resel ler reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Multiple Choice Single Answer Question Depression stage in business cycle is also called Correct Answer Bust Your Answer Bust Match The Following Question Correct Answer Your Answer Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage Demographic Age, Sex Age, Sex Psychographic Social class, Lifestyle Social class, Buying power Geographic variables City, Region City, Region Multiple Choice Multiple Answer Question Types of strategic business units are : Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks - 6 - MM assgn :11: Parmeet MM assgn:12: Parmeet Select The Blank Question Correct Answer ________ is an important tool for planning and controlling the firm’s activities Sales Forecast Your Answer Sales Forecast Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand, supply and product's market price Pure competition Pure competition Only one seller and no competition permitted legally Monopoly Pure monopoly Few sellers but account for bulk of industry's sales Oligopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopoly Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are : Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Costs , Buyer characteristics Multiple Choice Single Answer Question Correct Answer These are the elements of a plan that specify how objectives are to be achieved Strategies Your Answer Strategies Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Promotion Multiple Choice Multiple Answer Question An unhealthy portfolio has Correct Answer More dogs , Few stars Your Answer More dogs , Less dogs , Few stars Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time - 1 - MM assgn :12: Parmeet Your Answer True/False Question Capital , Technology , Machine Correct Answer Psychogenetic needs are intense enough to motivate a person to act immediately False Your Answer False True/False Question Correct Answer The super structure indicates ways in which company's tasks are integrated or coordinated True Your Answer False True/False Question Marketing and production costs are high in multi- segment strategy Correct Answer True Your Answer False Multiple Choice Single Answer Question What is Recurrent data? Correct Answer Routinely collected data Your Answer Routinely collected data Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Electricity , Telephone , Labour Multiple Choice Single Answer Question Put the stages of adoption process in order Correct Answer Awareness, interest, evaluation, trial, adoption Your Answer Awareness, interest, evaluation, trial, adoption True/False Question Correct Answer In negotiated contracts, the bid selected by buyer is not necessarily the lowest True Your Answer False Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions - 2 - MM assgn :12: Parmeet Correct Answer Trade discount Your Answer Trade discount True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True True/False Question Correct Answer Product concept testing through physical presentation increase the reliability of test. True Your Answer True Select The Blank Question Correct Answer Toffees and chocolates, magazines etc are examples of ________ products Impulse Your Answer Impulse Select The Blank Question The research objectives are stated as ________ to be tested Correct Answer Hypothesis Your Answer Data Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer Your Answer Select The Blank Question There is time and place of agreement , Two things of value , Agreed upon conditions One thing of value , There is time and place of agreement , Agreed upon conditions ________ identifies the impact of any change on performance Correct Answer Statistical quality control Your Answer Statistical quality control Multiple Choice Single Answer Question Correct Answer It appraises the organisation's capacity to respond to these opportunities and threats Organisational assessment Your Answer Situation assessment True/False - 3 - MM assgn :12: Parmeet Question Correct Answer Marketing strategies are developed to support broad marketing objectives True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance Select The Blank Question Correct Answer ________ routinely performs all functions on recurrent, internal and external data Recurrent data system(RDS) Your Answer Recurrent data system(RDS) Select The Blank Question Modern Accounting uses ________ as a unit of measure Correct Answer Time Your Answer Time Select The Blank Question Correct Answer Demographic, cultural, political, natural etc combine to form ________ environment. Macro Your Answer External Select The Blank Question Correct Answer The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Exclusive Your Answer Exclusive Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Rituals , Style Multiple Choice Multiple Answer Question The micro- environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors - 4 - MM assgn :12: Parmeet Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisat