Marketing Management - LIST OF ATTEMPTED QUESTIONS AND...

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Unformatted text preview: LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False Multiple Choice Single Answer Question It concentrates on organisation design and work flow Correct Answer Flotilla Your Answer Statistical quality control Select The Blank Question ________ di stribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Selective Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Buyer mix Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Objectives Multiple Choice Single Answer Question What is Market development? Correct Answer Existing product-New market Your Answer New product-New market Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Quality control is tough Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Quality Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Integral Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Drive True/False Question Market foreacsts are available from sources like government Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Customer , Middlemen , Warehouse operators True/False Question Consumer behaviour is more challenging across international border. Correct Answer True Your Answer True Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called Correct Answer Trade promotion Your Answer Trade-in allowance Select The Blank Question Total cost is the sum of ________ + Variable cost. Correct Answer Fixed cost Your Answer Fixed cost Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Risk , Equity Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards object Correct Answer Attitudes Your Answer Attitudes Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales Match The Following Question Correct Answer Wide market coverage is achieved. Your Answer Intensive distribution. Intensive distribution. Helps in the process Marketing channel of matching demand and supply. Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or Vertical integration more levels of a channel under one participant's control. Vertical integration True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called Correct Answer Inflation You r Answer Inflation True/False Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price Correct Answer False Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Market tests Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre -mature commitments Correct Answer Reserve the right to play Your Answer Reserve the right to play Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called Correct Answer Law of diminishing marginal utility Your Answer Law of diminishing marginal utility Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Cues True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Socio- cultural environment consists of Correct Answer Social class , Culture Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer True/False Questi on Advertising , Packaging , Mass media After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Prod uct should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Multiple Answer Question Types of Organisational Market Correct Answer Reseller market , Industrial market , Government market Your Answer Reseller market , Industrial market , Government market Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Function , Methodology , Predictive , Experimental Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for : Correct Answer Diet coke Your Answer Diet coke True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Categories of adopters are Correct Answer Innovators , Early adopters , Laggards Your Answer Innovators , Early adopters , Late adopters , Laggards True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations Correct Answer Time Series Analysis Your Answer Time Series Analysis Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True Multiple Choice Single Answer Question To serve a market segment profitably means Correct Answer Sales revenue generated is more than cost of marketing effort Your Answer Sales revenue generated is more than cost of marketing effort Multiple Choice Multiple Answer Question Uses of Market research are: Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation Match The Following Question Correct Answer Your Answer Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc Historical research Uses past experiences to find solutions Uses past experiences to find solutions Survey research Obtains data from respondents in person Obtains data from respondents in person Experimental research One factor is Tests hypothesis constant and holding about the relationship other factors between dependent variables MM1 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market. Correct Answer Segmentation Your Answer Segmentation True/False Question Psychogenetic needs are intense enough to motivate a person to act immediately Correct Answer False Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession Match The Following Question Correct Answer Your Answer Correlation method Market forecast Historical data Industry trade associations Economic forecast Sales forecast Historical data Government Sales volume Market potential Industry trade associations Sales potential Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared with potential sales Correct Answer Sales forecast Your Answer Sales forecast True/False Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups. Correct Answer False Your Answer True True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer True Select The Blank Question The factor of satisfaction and ________ motives are consistent in society Correct Answer Profit Your Answer Profit Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Select The Blank Page 1 MM1 Question Customer's changing wants and their behaviour can be better understood in ________ distribution. Correct Answer Direct Your Answer Horizontal Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC) Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy True/False Question After sales service is provided in a customer orirnted firm Correct Answer True Your Answer True Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Plans Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Product development , Marketing strategy development True/False Question Formal planning provides clearer performance standards. Correct Answer True Your Answer True Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse Your Answer Impulse Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price Your Answer Price Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine , Capital True/False Question Consumer behaviour is more challenging across international Page 2 MM1 border. Correct Answer True Your Answer False Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock. Correct Answer 400 units Your Answer 400 units Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it. Correct Answer Factor Your Answer Age True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True Your Answer True True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer False Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Multiple Choice Multiple Answer Question Senses in our body are Correct Answer Taste , Touch , See Your Answer Taste , Touch , See Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources Select The Blank Question ________ can price it's product without any regard to competitor. Correct Answer Pure monopolist Your Answer Monopolist Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli Page 3 MM1 Your Answer Stimuli True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer False Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Each party is capable of communication and delivery , Atleast two parties , Each party has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages of buying process Correct Answer Need recognition , Purchase decision Your Answer Need recognition , Information research , Evaluation of alternatives Multiple Choice Single Answer Question " How much to order " is also called as Correct Answer Basic stock Your Answer Safety stock Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Monopolistic Only one seller and no competition permitted legally Monopoly Monopoly Few sellers but account for bulk of industry's sales Oligopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Pure competition Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic Multiple Choice Multiple Answer Question Characteristics of mass market strategy are : Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , Inventory and distribution costs are high Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Page 4 MM1 Your Answer Technology , Social class , Culture Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product , It ignores non price competition , It is useful for new products Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments Correct Answer Reserve the right to play Your Answer Shapers Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be … Correct Answer 60 units Your Answer 60 units Multiple Choice Single Answer Question What is diversification? Correct Answer New product-New market Your Answer Existing product-New market Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Discounts , Samples True/False Question Staffing function applies to all company levels irrespective of levels of hierarchy Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Rituals , Style Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Simple trend analysis Marketing Management Assgn 2 -Senthil True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Trade promotions include Correct Answer Push money allowance , Promotional allowance Your Answer Push money allowance , Cash rebates , Promotional allowance , Page 5 MM1 Damaged goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What is break down approach Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer True Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Integral distribution Match The Following Question Correct Answer Your Answer Ballast business opportunities Fit well but low opportunities Fit well but low Gap analysis Difference between desired and projected performance Some fit and some misfit Corporate parenting corporate Managing SBU's by a corporate Managing SBU's by a Heartland business Give the highest priority Give the highest priority Multiple Choice Multiple Answer Question These products move through short channels: Page 6 MM1 Correct Answer Eggs, Bread , Clothing , Cement Your Answer Clothing , Maruti 800 Car Multiple Choice Single Answer Question What is Exclusive Assortment? Correct Answer Carrying th...
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