Marketing management 8 aug 2006 unanswered questions

Marketing management 8 aug 2006 unanswered questions -...

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Marketing management QUESTIONS 8 AUG 2006 1. Firms that lack promotional capabilities rely on middlemen.      True False 2. Competition tends to focus on as a product moves through its life cycle.  3. D in AIDA stands for :     a) b) c) d) Desire Deduction Decoding Demand 4. Categories of adopters are     a) b) c) d) Innovators Early adopters Late adopters Laggards 5.  1. Only one seller and no competition permitted legally          1.  Oligopoly  2. Few sellers but account for bulk of industry's sales          2.  Pure monopoly  3. Many sellers and buyers and each seller's offering is somewhat different than others          3.  Pure oligopoly  4. Many sellers and buyers and none of them have much effect on the total demand,supply and product's  market price          4.  Monopolistic                      5.  Pure competition                      6.  Monopoly 7. The participants in a communication process are :     a) b) c) d) Customer Source Marketer Recipient 8. In which phase of production era, the producer and consumer are the same ?     a) b) c) d) Subsistence Made to order Early production for marketing Mass production for marketing . Beliefs are based on     a) b) c) d) Knowledge Practicality Opinion Faith 10. The input to 'Stimulus Response Model' is    
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Marketing management QUESTIONS 8 AUG 2006 a) b) c) d) Culture Price Stimuli Decision 11. Wholesalers and retailers help manufacturer in carrying flow to final buyers.      12. The research objectives are stated as to be tested      13. What is Recurrent data?     a) b) c) d) Generated outside the firm Generated from within the firm Routinely collected data Data collected for a special problem 14. Characteristics of Effective segmentation     a) b) c) d) Actionable Measurable Reciprocal Accessible 15. Harveststrategy is used for     a) b) c) d) Dogs Question marks Stars
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Marketing management 8 aug 2006 unanswered questions -...

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