Marketing Mangement 4th april 2006

Marketing Mangement 4th april 2006 - less than average...

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Your Answer False Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing , Maruti 800 Car Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is
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Unformatted text preview: less than average revenue Your Answer The additional cost of each unit of product True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry Correct Answer Primary data Your Answer Internal data True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer False True/False Question Systems are formal and informal rules and regulations that complements the company structure 2 3...
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Marketing Mangement 4th april 2006 - less than average...

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