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marketing_vins_UQ - Depression stage in business cycle is...

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Depression stage in business cycle is also called   a) b ) c) d ) Boom Slowdown Bust Upswing Characteristics of Effective segmentation   a) b ) c) d ) Actionable Measurable Reciprocal Accessible The tool used for future decision making in 'True Ambiguity' scenario is   a) b ) c) d ) Option valuation model Game theory Non-linear dynamic model Technology forecasting Major role of promotion is to :   a) b ) c) d ) Inform Remind Force Persuade What is Statistical Quality Control(SQC)  
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a) b ) c) d ) Identifies quality and productivity from a production process Identifies impact of any change on performance Integrates manufacturing with business strategy Instantly spots malfunctions and show where they occur After the new product has passed the conceptual stages it becomes more concrete in which stages?   a) b ) c) d ) Test marketing Commercialisation Product development Marketing strategy development It is a reduction in list price granted to channel members for performing marketing functions   a) b ) c) d ) Trade discount
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