mm.doc - Select The Blank Question The onus of advertising,...

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Sheet1 Page 1 Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Exclusive Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine Your Answer Capital , Machine Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Logistics Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer True Multiple Choice Single Answer Question Maximum number of new product ideas come from Correct Answer Internal sources Your Answer Customers True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system
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Sheet1 Page 2 Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :- Correct Answer Diet coke Your Answer Diet coke Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media Multiple Choice Single Answer Question The traditional approach towards uncertainity is Correct Answer Binary Your Answer Tertiary Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper m Correct Answer Product Value Analysis Your Answer Profit Value Analysis Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True
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Sheet1 Page 3 Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing True/False Question Image building pricing objective reduces the price war among competitor. Correct Answer
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This note was uploaded on 06/12/2011 for the course FINANCE PGP0810 taught by Professor Rc during the Spring '10 term at Symbiosis International University.

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mm.doc - Select The Blank Question The onus of advertising,...

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