MM 7 august 2006 answers - questionable value. Correct...

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Marketing Management 7 aug 2006 1
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Correct Answer Cost factor , Time factor Your Answer Cost factor , Credibility , Relevance Multiple Choice Single Answer Question It is the starting place for relating an organisation to its environment Correct Answer Situation assessment Your Answer Organisational assessment True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer True Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of
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Unformatted text preview: questionable value. Correct Answer True Your Answer True Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by : Correct Answer Retailer Your Answer Retailer True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True 2 3...
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MM 7 august 2006 answers - questionable value. Correct...

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