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        Question   The onus of advertising, pricing and sales promotion policies is put on ________ distribution.   Correct Answer   Exclusive   Your Answer   Exclusive       Question   The tangible inputs in a business are   Correct Answer   Capital , Machine    Your Answer   Capital , Machine        Question   ________ planning determines the number , location and ownership of warehouses.   Correct Answer   Warehouse   Your Answer   Logistics       Question   Production creates which type of utility   Correct Answer   Form   Your Answer   Form      Question   Marketing involves a backward communication from consumer to producer   Correct Answer   True   Your Answer   True       Question   Maximum number of new product ideas come from   Correct Answer   Internal sources   Your Answer   Customers      Question   A channel's length is also called as horizontal dimension.   Correct Answer   False   Your Answer   False      Question   Firms that lack promotional capabilities rely on middlemen.   Correct Answer   True   Your Answer   True       Question   ________ concept increases the efficiency of economic system   Correct Answer   Marketing   Your Answer   Marketing      Question   A diet conscious person after playing football is thirsty. He opts for :-   Correct Answer   Diet coke   Your Answer   Diet coke       Question   ________ exists when a few large independent firm accounts for bulk of an industry's sales.   Correct Answer   Oligopoly   Your Answer   Oligopoly      Question   Total cost concept includes   Correct Answer   Damaged goods , Inventory obsolescence , Transportation    Your Answer   Damaged goods , Inventory obsolescence , Transportation       Question   Commercial sources have following sources   Correct Answer   Advertising , Packaging , Sales persons    Your Answer   Advertising , Packaging , Mass media  1
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     Question   The traditional approach towards uncertainity is   Correct Answer   Binary   Your Answer   Tertiary      Question   It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of  production   Correct Answer   Product Value Analysis   Your Answer   Profit Value Analysis      Question   Characteristics of Effective segmentation   Correct Answer   Actionable , Measurable , Accessible    Your Answer   Actionable , Measurable , Accessible        Question   Secondary data is cheaper and faster to collect than primary data   Correct Answer   True   Your Answer   True      Question  
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