MM UQ - all product item's a company offers. 1. Product...

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Ways to make people do trial purchases?   a) b) c) d) Good packaging Coupon offers Discounts Samples 1. Tangible sources 1. Capital, machines,raw material 2. Intangible sources 2. Forward communication 3. Consumer to producer 3. Backward communication 4. Customer is the focal point in 4. Selling 5. Information, time and technology 6. Marketing Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.   True False Modern Accounting uses as a unit of measure How does 'structure' reduce external uncertainity arising out of human
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behaviour   a) b) c) d) Research and planning Forecasting Division of labour Departmentalisation Marks : 2 28. leads to market fragmentation. A business is a sys consisting of follow elements   a) b) c) d) Input and output Objectives Process and feedb a Profits 1. Market forecast 1. Industry trade associations 2. Economic forecast 2. Market potential 3. Sales forecast 3. Sales volume 4. Correlation method 4. Government 5. Sales potential 6. Historical data
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1. This includes
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Unformatted text preview: all product item's a company offers. 1. Product line. 2. This is a group of products that are related. 2. Product wave length 3. This is the total number of product lines. 3. Product breadth 4. This refers to the number of product items within each product line. 4. Product height 5. Product depth 6. Product mix Image building" objectives are common in which type of market structure? a) b) c) d) Monopoly Oligopoly Competition Monopolistic Advantage of multi-variate segmentation is : a) b) c) d) Sales potential increases Sales potential decreases More information about available people Process is complicated and time consuming Key concepts of systems view of management includes a) b) c) d) Optimisation concept Total cost concept Cost trade-off concept Inventory carrying cost concept To avoid price competition, Marketer will set which of the following price? a) b) c) d) At market level Above market level Below market level Price elastic...
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This note was uploaded on 06/12/2011 for the course FINANCE PGP0810 taught by Professor Rc during the Spring '10 term at Symbiosis International University.

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MM UQ - all product item's a company offers. 1. Product...

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