Topic 10 Social Norms for BLACKBOARD

Topic 10 Social Norms for BLACKBOARD - Topic 10 Social...

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Click to edit Master subtitle style 6/14/11 Topic 10 Social Norms
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6/14/11 What are norms? Norms – behavioral rules that define what is expected, accepted, prohibited (“normal”) powerful effects on behavior e.g., energy consumption (:<), water, changing towels in hotels Savings to self vs. social norms do (e.g., Cialdini). Even when there is no good reason. Breaking social norms illuminates their power Breaching experiments (Garfinkel) Show taken for granted social order. Ordering whopper, pizza at McD lodger at parent’s home Elevator behavior grocery cart Asking for stranger’s seat Effects on researchers I
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6/14/11 Where do norms come from? Where do norms come from? intentional design – to solve coordination & cooperation problems driving on right side. unintended consequences – to solve individual problems e.g., restrictions on pork, trichinosis As behavior becomes normative “is” becomes “ought” social sanctions for violations
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6/14/11 How do we know what’s normative?
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