Topic 8 Social Networks and Social Capital for BLACKBOARD

Topic 8 Social Networks and Social Capital for BLACKBOARD -...

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6/14/11 The Basics Social Network research – ignores individual attributes (e.g., personality) focus - how social relations affect opportunities, behaviors, information diffusion, etc Not what you know, but who you know
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6/14/11 Nodes , Relations and Nodes - can represent individuals, groups, nations, etc To how many others is node connected? Power, influence, popularity How many steps removed is one node from another? info diffusion Does node serve as a bridge of “structural holes?” powerful ‘middleman’
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6/14/11 Nodes, Relations and Relations - ties or connections between nodes Sentiment (Friendship/Enemyship , Affection, Admiration, Hostility) Transactions or exchanges (Gifts, Money, Advice, etc) Communications (Diffusion of Information) Authority/Power: Gives/accepts orders Almost anything else
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6/14/11 Properties of Relations Directionality Symmetrical/Asymmetrical Friendships , Power relations, celebrity Intensity (Strength) absent to weak to very strong Sign
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This note was uploaded on 06/14/2011 for the course SOCY 101 taught by Professor Simpson during the Fall '07 term at South Carolina.

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Topic 8 Social Networks and Social Capital for BLACKBOARD -...

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