Final exam study guide

Final exam study guide - MKTG 350 Final Exam Study Guide 50...

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MKTG 350 Final Exam Study Guide 50 multiple choice questions, 3 of 5 essays Chapter 1 Marketing – exh. 1.1 Exchange Marketing mix Production, sales, marketing and value-based era Chapter 2 4 strategies for building a sustainable competitive advantage SWOT Segmentation Positioning 4 market/product growth strategies (based on exh. 2.8) Chapter 3 Creating an ethical climate Corporate social responsibility Chapter 4 Importance of monitoring the marketing environment Macro-environment Culture – regional and country culture as well Demographics Chapter 5 Functional vs. psychological needs 4 factors affecting search Post-purchase dissonance Social factors Reference groups Situational factors Chapter 6 Derived demand 4 types of organizational culture – autocractic, demo., etc 3 types of buying situation – new buy, modified rebuy, straight rebuy Chapter 7 Offshoring Tariffs Global entry strategies Labor issues
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Chapter 8 4 strategies – differentiated, concentrated, etc. Demographic, psychographic, geodemographic, benefit segmentation
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Final exam study guide - MKTG 350 Final Exam Study Guide 50...

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