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Unformatted text preview: PR 4 budget setting methods Commercial vs. non-commercial speech Chapter 18 Advertising def. Getting attention Push/pull strategies Inform, persuade and remind functions Primary and selective demand Social marketing USP Informational and emotional appeals (and types of emotional appeals) TV, direct mail, newspaper, magazine, and outdoor advertising (advantages and disadvantages of) viral marketing advertising laws public relations general info on various elements sales promotion types of, advantages/disadvantages Cross promotion 7 purposes of sales promotion (as discussed in lecture) Good luck studying!...
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- Spring '10