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Unformatted text preview: US dependence on service, economic importance of service (4 areas) Differences between services and goods Chapter 13 Price Price and value 5 Cs of pricing Profit orientation Sales orientation Competitor orientation competitive parity & status quo Customer orientation Demand curve Prestige pricing Price elasticity of demand elastic and inelastic demand Income effect Substitutes and complements Fixed and variable costs Break even point Gray market Chapter 14 Cost-based, competitor-based and value-based pricing strategy Reference prices (note: internal reference price info from lecture only) EDLP vs. high-low strategy Price skimming Market penetration Advertising allowances Slotting allowance Price bundling Leader pricing Bait and switch Predatory pricing...
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This note was uploaded on 06/14/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.
- Spring '10