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Unformatted text preview: Global entry strategies understand risk and control in each Global communication strategies Ethical issues 3 issues Chapter 8 Undifferentiated, differentiated, concentrated, and micromarketing strategies Methods for describing segments (be able to recognize and apply bases of segmentation) Evaluating segment attractiveness (identifiable, substantial, etc) Selecting target markets STP Repositioning Chapter 9 Systematic nature of research Marketing Information Systems Data warehouse Data mining Primary vs. secondary data advantages and disadvantages of each Syndicated data Observation In-depth interviews Focus groups Questionnaire design (exh. 9-6) Errors in international research (BA section only) Online surveys Experimental research Panel research...
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- Spring '10