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Unformatted text preview: Demographics Generational cohorts Buying characteristics of generational cohorts Gender and gender roles Ethnicity – and specific characteristics of each group Time proverty Currency exchange rate, interest rates, inflation Political legal environment: FDA, Wheeler-Lea Act, NAFTA, Sherman Anti-trust Act, Robinson-Patman Act Chapter 5 5 steps in consumer decision making process Psychological and functional needs Internal and external search Factors affecting search Locus of control Family/reference group/cultural influence Attitude- how learned, how to change Cognitive dissonance Satisfaction and dissatisfaction Universal/retrieval/evoked set Heuristics Determinant attributes 6 shopping situational factors influencing decision process 3 types of risk Involvement Extended and limited problem solving Compensatory and non-compensatory decision rules Convenience/shopping/specialty goods 6 principles of persuasion (section 005 only)...
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- Spring '10
- Marketing, Corporate social responsibility, generational cohorts, Strategic Marketing Process, BCG portfolio analysis, Marketing ethical issues