Chapter 6 Powerpoint

Chapter 6 Powerpoint - Chapter 6 Global Information Systems...

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Unformatted text preview: Chapter 6 Global Information Systems and Market Research 26-2 Introduction Understand the importance of information technology and marketing information systems Utilize a framework for information scanning and opportunity identification Understand the formal market research process Know how to manage the marketing 36-3 Information Technology for Global Marketing Information technology refers to an organizations processes for creating, storing, exchanging, using, and managing information. Management information systems provide managers and other decision- makers with a continuous flow of 46-4 Tools of MIS Intranet Electronic Data Interchange (EDI) Efficient Consumer Response System (ECR) Electronic point of sale 56-5 Intranet A private network Allows authorized company personnel (or outsiders) to share information electronically 24-hour nerve center Allows companies like Amazon.com and 66-6 Electronic Data Interchange Allows business units to Submit orders Issue invoices Conduct business electronically Transaction formats are universal Allows computers from different 76-7 Efficient Consumer Response (ECR) A joint initiative by members of a supply chain to work toward improving and optimizing aspects of the supply chain to benefit customers This is in addition to EDI An effort for retailers and vendors to work closely on stock replenishment 86-8 Customer Relationship Management New business model Philosophy that values two-way communication between company and customer Every point of contact with a consumer is an opportunity to collect data Can make employees more productive 96-9...
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This note was uploaded on 06/12/2011 for the course MKTG 475 taught by Professor Field during the Spring '11 term at Nicholls State.

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Chapter 6 Powerpoint - Chapter 6 Global Information Systems...

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