Pampers, disposable babies diapers are the product chosen for this assignment. Disposable diapers have become common in the twenty-first century, implying that the product may be unfamiliar to people that were born before then and have not nursed any children. However, the product has been made familiar y frequent commercials an irked on TVs, over the Internet, and on social media platforms. The commercial on Pampers dry ( ) provides a perfect of how the product has become familiar to the public. Learning more about Pampers diapers and how the diapers are marketed to the consumers is important in a modern-day society where technology has transformed every bit of human experience. While reusable diapers are s tile available in the market, disposable diapers have brought for numerous advantages both to the baby and to the caregiver. It is also interesting how the Pampers brand is used across the globe while it is produced in the United States. Evaluating the marking mix of the product will s had more light regarding the broad market that enjoys the brand. Pampers is designed to keep babies healthy and comfortable while enhancing the convenience of the mother or caregiver. The product has a layered construction that allows the distribution and transfer of liquid from a kid to the absorbent core of the diaper. The liquid is locked at the absorbent core so that the baby remains dry, warm, and comfortable. Interestingly, despite the superior qualities of the diaper, Pampers s familiar to many people, especially the baby boomers that have not had an opportunity to raise children or uphold conservatism and prefer using reusable diapers in nursing children. Besides, there are numerous brands of disposable diapers that the consumer c n chooses from and hence the unfamiliarity of the diapers brand.
Pampers diapers brand fit in the P&G product portfolio very well. As seen above, P&g deals with home care, family care, and grooming products. Children from the primary part of the family and, therefore, a product that targets children blend well with other products that are offered by the company. Besides, the disposable diapers reinforce the grooming aspect of the company, thereby reinforcing its mission statement of improving the lives of the world's consumers now and in the future through the provision of q quality products ().
- Spring '19
- Thomas Meade
- Procter & Gamble, Pampers, Diaper