UofP - MBA560 - Individual Assignment - Week One - 06-10-06

UofP MBA560- - Situation Analysis Situation Analysis and Problem Statement Alumina Inc Robert Sikes MBA560 Ray November 1 Situation Analysis 2

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Situation Analysis 1 Situation Analysis and Problem Statement: Alumina Inc. Robert Sikes MBA560 Ray November June 10, 2006
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Situation Analysis 2 Situation Analysis and Problem Statement: Alumina Inc. This paper will illustrate the overall situation with Alumina Inc. identifying challenges and opportunities. It will further describe key stakeholders, the desired end state, goals, and develop a problem statement. Situation Background Alumina Inc. (Alumina)—a $4 billion aluminum maker—operates in eight countries around the world, with the USA accounting for 70% of its sales. Alumina has business interests in automotive components and manufacture of packing materials, bauxite mining, alumina refining, and aluminum smelting. Alumina falls under the jurisdiction of EPA Region 6 (University, 2006). The current executive team consists of Richard Lloyd, COB; Chris Blake, COO; Diane Richards, Head of Public Relations; and Arthur Todd, Legal Counsel. Alumina was reported to be in violation of environmental discharge norms in a routine Environmental Protection Agency (EPA) compliance evaluation inspection five years ago. The polynuclear aromatic hydrocarbon (PAH) concentration in test samples was above the prescribed limit. A clean up was ordered by the EPA, to which Alumina complied promptly. The subsequent environmental audit reported the violation as “corrected.” Excluding this one incident, Alumina Inc. has enjoyed a good overall environmental regulation compliance record. However, Kelly Bates, a local resident, threatens to tarnish Alumina’s good compliance record with a claim that her daughter acquired leukemia due to carcinogens in a nearby lake produced by Alumina (University, 2006). Issue Identification Alumina has been confronted with several challenges that could impair positioning the company for growth sustainability including preventing extensive losses (both environmental and commercial), preserving public image, and abiding by pertinent environmental statutes.
Background image of page 2
Situation Analysis 3 Furthermore, Alumina is governed by statutes at both the federal and state levels of government who can impose a variety of sanctions for violating the statutes or regulations of administrative agencies adopted to accomplish statutory purposes (Reed, 2005). These sanctions are often similar to those imposed for criminal conduct, breach of contract, or tortious conduct and can include—but not limited to—a fine or recompense of damages to injured parties. Business ethics is another critical issue that influences Alumina’s operations, environmental drivers, and stakeholders. However, business ethics as a corporate governance tool, an ethics decision model, arbitration, and capacity building strategies can be the first-steps toward Alumina identifying opportunities and potential solutions. Opportunity Identification
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/12/2011 for the course ETHICS mba taught by Professor Wilkes during the Spring '05 term at University of Phoenix.

Page1 / 9

UofP MBA560- - Situation Analysis Situation Analysis and Problem Statement Alumina Inc Robert Sikes MBA560 Ray November 1 Situation Analysis 2

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online