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MBA570 - Team Assignment - Proposed Media Schedule - 08-19-06

MBA570 - Team Assignment - Proposed Media Schedule - 08-19-06

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Quarter 1 Quarter 2 Quarter 3 Television Jan Feb Mar Apr May Jun Jul Aug Sep $- $350 $350 $900 $900 $900 $900 $900 $900 $- $600 $600 $900 $900 $900 $900 $450 $900 $- $325 $325 $900 $900 $900 $450 $450 $450 $- $750 $750 $1,350 $1,350 $1,350 $1,350 $1,350 $1,800 Total $ Cost $- $2,025 $2,025 $4,050 $4,050 $4,050 $3,600 $3,150 $4,050 0 0 0 25,000 35,000 40,000 50,000 40,000 70,000 Quarter 1 Quarter 2 Quarter 3 Direct Mail Jan Feb Mar Apr May Jun Jul Aug Sep 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 20,000 20,000 30,000 20,000 20,000 10,000 10,000 10,000 10,000 30,000 30,000 40,000 30,000 30,000 Quarter 1 Quarter 2 Quarter 3 Jan Feb Mar Apr May Jun Jul Aug Sep $200 $200 $200 $300 $400 $300 $400 $300 $600 $800 $800 $800 $800 $1,200 $1,000 $1,100 $1,200 $1,400 Nonprime Time Cable Channel: Oxygen Target: Female Nonprime Time Cable Channel: Lifetime Target: Female Prime Time Cable Channel: The Learning Channel (TLC) Target: Female Prime Time Cable Channel: HGTV Target: Female Total # Impressions Upgrade Piece Martial Arts and Fitness (Both Cost Centers) Prospect Piece Martial Arts and Fitness (Both Cost Centers) Total # Impressions Publication/ Newspaper
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