MBA570 - Team Assignment - Quarterly Marketing Budget - 08-11-06

MBA570 - Team Assignment - Quarterly Marketing Budget - 08-11-06

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Unformatted text preview: Elite Martial Arts & Fitnes Quarterly Marketing Budget Martial A rts C ost C enter For the Period Ending 12/31/20 6 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Revenue % Total Revenue % Total Revenue % Total Revenue % Total Sales $41,2 0 1 5.4% $38,809 109.1% $46,2 0 1 4.9% $47,065 1 6.0% Les : Sel ing Costs/ Discounts @ 20% (5,50 )-15.4% (3,250)-9.1% (6,0 0)-14.9% (6,50 )-16.0% Total Revenue $35,720 10 .0% $35,5 9 10 .0% $40,2 0 10 .0% $40,565 10 .0% Quarter 1 Quarter 2 Quarter 3 Quarter 4 Expenses % Total Expenses % Total Expenses % Total Expenses % Total Advertising Print $2,0 0 35.1% $3,0 0 36.6% $3,0 0 19.7% $3,0 0 17.2% Television 1,0 0 17.5% 2,0 0 24.4% 9,0 0 59.2% 1 ,0 0 63.2% Direct Mail 2,0 0 35.1% 2,50 30.5% 2,50 16.4% 2,50 14.4% Point of Purchase 30 5.3% 20 2.4% 20 1.3% 40 2.3% Other/Internet 40 7.0% 50 6.1% 50 3.3% 50 2.9% Total Advertising $5,70 53.8% $8,20 52.4% $15,20 74.0% $17,40 7 .2% Sales Promotion Trade Shows $50 45.5% $50 28.6% 0.0% 0.0% Sales Force Promotion 50 45.5% 1,0 0 57.1% $50 83.3% $1,0 0 80.0% Other 10 9.1% 250 14.3% 10 16.7% 250 20.0% Total Sales Promotion $1,10 10.4% $1,750 1 .2% $60 2.9% $1,250 5.5% G&A Telephone/Internet $20...
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MBA570 - Team Assignment - Quarterly Marketing Budget - 08-11-06

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