MBA570 - Team Assignment - Week Six - 08-26-06

MBA570 - Team Assignment - Week Six - 08-26-06 - Marketing...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Plan 1 Marketing Plan: Elite Martial Arts & Fitness Candace Frawley, Albert Garcia, Phillip Hinkle, Thadeaus Jones, Robert Sikes, MBA570 University of Phoenix August 26, 2006
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Plan 2 Abstract Elite Martial Arts & Fitness has served the local Tucson area for the last twelve months. The locally owned for-profit start-up company promotes wellness and fitness to the local community by providing martial arts, self-defense, and fitness training services. Elite Martial Arts & Fitness distinguishes itself by offering quality martial arts instruction, unsurpassed fitness training, and an exceptional training facility above all competitors. Elite Martial Arts & Fitness’ founder and newly assembled management team plan to penetrate the local martial arts and fitness industry using their combined 50 years of business experience. The management team’s efforts will focus on increasing Elite Martial Arts & Fitness’ market awareness by 30 percent and revenues by 50 percent over the next two years. A marketing plan will be implemented to reinforce and ensure goals are achieved.
Background image of page 2
Marketing Plan 3 Marketing Plan: Elite Martial Arts & Fitness Situational Analysis Elite Martial Arts & Fitness (Elite) is a locally owned for-profit start-up company. Mr. Albert Garcia, a retired Marine infantry officer, is the fitness center owner and manager. He has pursued his passion in the martial arts and fitness industry as an entrepreneur to help civilians both in wellness and fitness. Currently, Elite has managed to keep its doors open to the public without a marketing plan; however, due to start-up struggles and lack of resources, business has stagnated due to aggressive local competition. To remain competitive and achieve growth sustainability, the club owner has sought the expertise of his martial arts and fitness center students to help grow the business. As such, the owner has created a management team based on their individual business experiences. The owner and newly appointed management team plan to collaborate to identify the company’s current situation by conducting a SWOT analysis on Elite, and a competitive SWOT analysis on their competitors in order to create a successful marketing plan. Company Background Elite opened its doors a year ago and has not broken even—generating enough revenue to cover rent and supplies. The Club Owner has selected a few martial arts students and personal trainees to help run his business. These individuals have been assigned job titles and responsibilities based on their current interest and expertise. An agreement has been made between parties that services will be rendered (free membership and training) in exchange for their talent and expertise. The newly appointed management team is listed below by individual job title. They are as follows:
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Plan 4 Management Team Fitness Center Owner/Manager—Mr. Albert Garcia will oversee the entire operation by collaborating with the management team to support the vision and goals of company. The
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 58

MBA570 - Team Assignment - Week Six - 08-26-06 - Marketing...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online