UofP - MBA570 - Proposed Media Schedule - 08-19-06

UofP MBA570- - Proposed Media Schedule The following data contains the proposed media schedule for television direct mail and newspaper media

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Proposed Media Schedule The following data contains the proposed media schedule for television, direct mail, and newspaper media campaigns. Included within the associated schedules are the cost and the total number of advertisement impressions. Television Direct Mail Newspaper Television Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Nonprime Time Cable Channel: Oxygen Target: Female $ - $ 350 $ 350 $ 900 $ 900 $ 900 $ 900 $ 900 $ 900 $ 900 $ 1,350 $ 1,350 $ 9,700 Nonprime Time Cable Channel: Lifetime Target: Female $ - $ 600 $ 600 $ 900 $ 900 $ 900 $ 900 $ 450 $ 900 $ 1,350 $ 1,800 $ 2,700 $ 12,000 Prime Time Cable Channel: Spike TV Target: Male $ - $ 325 $ 325 $ 900 $ 900 $ 900 $ 450 $ 450 $ 450 $ 900 $ 900 $ 1,350 $ 7,850 Prime Time Cable Channel: ESPN Target: Male $ - $ 750 $ 750 $ 1,350 $ 1,350 $ 1,350 $ 1,350 $ 1,350 $ 1,800 $ 1,350 $ 1,800 $ 2,250 $ 15,450 Total $ Cost $ - $ 2,025 $ 2,025 $ 4,050 $ 4,050 $ 4,050 $ 3,600 $ 3,150 $
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/12/2011 for the course ETHICS mba taught by Professor Wilkes during the Spring '05 term at University of Phoenix.

Ask a homework question - tutors are online