{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

UofP - MBA570 - Proposed Media Schedule - 08-19-06

UofP - MBA570 - Proposed Media Schedule - 08-19-06 -...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Proposed Media Schedule The following data contains the proposed media schedule for television, direct mail, and newspaper media campaigns. Included within the associated schedules are the cost and the total number of advertisement impressions. Television Direct Mail Newspaper Television Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Nonprime Time Cable Channel: Oxygen Target: Female $ - $ 350 $ 350 $ 900 $ 900 $ 900 $ 900 $ 900 $ 900 $ 900 $ 1,350 $ 1,350 $ 9,700 Nonprime Time Cable Channel: Lifetime Target: Female $ - $ 600 $ 600 $ 900 $ 900 $ 900 $ 900 $ 450 $ 900 $ 1,350 $ 1,800 $ 2,700 $ 12,000 Prime Time Cable Channel: Spike TV Target: Male $ - $ 325 $ 325 $ 900 $ 900 $ 900 $ 450 $ 450 $ 450 $ 900 $ 900 $ 1,350 $ 7,850 Prime Time Cable Channel: ESPN Target: Male $ - $ 750 $ 750 $ 1,350 $ 1,350 $ 1,350 $ 1,350 $ 1,350 $ 1,800 $ 1,350 $ 1,800 $ 2,250 $ 15,450 Total $ Cost $ - $ 2,025 $ 2,025 $ 4,050 $ 4,050 $ 4,050 $ 3,600 $ 3,150 $ 4,050 $ 4,500 $ 5,850 $ 7,650 $ 45,000 ÊTotal # Impressions 0 0 0 25,000 35,000 40,000 50,000 40,000 70,000 50,000 60,000 80,000 450,000 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Direct Mail Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Upgrade Piece Martial Arts and Fitness (Both Cost Centers) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}