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U04 Perception - Perception Perception Dr.PamelaEmanuelson...

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Perception Perception Dr. Pamela Emanuelson Sociology 320 Fall 2009
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2 Overview Overview Perception: Getting the Outside In Perceiving Social Things Halo Effects Confirmation Bias The Overconfidence Phenomenon Memory Sampling
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3 Principles  Principles  Perception Process where external stimuli are captured by our senses Electrical impulses translate into perception & experience Reality is distinct from our perceptions of it Sincerity of perception does not guarantee its validity Conscious Awareness A kind of skimming off the top brain activity Many perceptions are ignored (attentional blindness) Others are systematically manipulated (spotlight effect) Brain must provide info selectively to consciousness Errors are the result of normal information processing!!
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4 Moon Illusion  Moon Illusion  The horizon moon looks much larger than the  moon high in the sky The moons distance from the earth doesn’t change, thus the image coming to your eye doesn’t change However, perceived distance changes!!  When the perceived distance is great, the  object must really be HUGE!!
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5 Try This…  Try This…    2-clubs, 3-diamonds 9-    spades 5-hearts,        K-spades 5-spades   Ace diamonds, K-clubs, 10     hearts, four spades, five     diamonds, 3 clubs, 4 hearts   Cards don’t easily fit our     categories   Thus, we change our        perception to fit the     category 
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6 Another Example Another Example How many “F’s” appear in the passage? FINISHED FILES ARE THE RE- SULTS OF YEARS OF SCIENTIF- IC STUDY, COMBINED WITH THE EXPERIENCE OF YEARS.
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7 Read Each Word Aloud  Read Each Word Aloud  Joke Coke Soak Croak Poke
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8 What do you call the  white of an egg?
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9 Social Perception Social Perception Even more slippery b/c target is more complex Rate yourself on these adjectives Rate your third best friend Fundamental Attribution Error The tendency for observers to overestimate disposition and underestimate the situation when explaining the behavior of another We also see ourselves as more flexible and  driven by situational forces   Assertive, Calm, Talkative, Impulsive, Kind, Optimistic, Cynical, Self-Confident  
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