U05 Attitude - Attitudes & Behavior Attitudes...

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Unformatted text preview: Attitudes & Behavior Attitudes & Behavior Dr. Pamela Emanuelson Sociology 320 Fall 2009 A Pathway to Attitudes A Pathway to Attitudes External objects, events Sensation Perception Experience Judgment, Interpretation Attitude Attitude Attitude A +/- evaluation of an object or event, exhibited in ones beliefs or actions. A predisposition to act or respond to a particular object in a positive or negative way. Components of Attitude Components of Attitude Statement I despise Arrowsmith. Evaluations (Affect) Positive/negative Intensity weak vs strong (Despise negative and strong) Behavior Blow-up all Arrowsmith CDs. Beliefs (Cognitions) Loud, bangy, adolescent, 80s Attitude Formation Attitude Formation Socialization Reinforcement Observing Others Measuring Attitude Measuring Attitude Self-Response Effected by external pressures (norms) Facial Response (Cacioppo & Petty) Bogus Pipeline (Jones and Sigall) Implicit Association Test (Greenwald et al. 2002) Film Classical Attitude Theory Classical Attitude Theory Reinforcement Theory...
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This note was uploaded on 06/15/2011 for the course SOCY 320 taught by Professor Thye during the Fall '08 term at South Carolina.

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U05 Attitude - Attitudes & Behavior Attitudes...

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