Viscomintro - Cretan Pictograph 2800 B.C Phoenician 1500 B.C EarlyGreek 1000 B.C Classical Greek Modern English The world of the rst look The world

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Cretan Pictograph 2800 B.C. Phoenician 1500 B.C. EarlyGreek 1000 B.C. Classical Greek Modern English
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The world of the Frst look
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The world of the Frst look • Commoditization spurs branding • Image democratization spurs visual literacy – Donis A. Dondis, Cameras compared to Writing • Study the verbal, absorb the visual • ±its the communication model – Sender – Encoding – Message – Channel – Receiver – ±eedback
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The mechanism of vision Light introduces lines, points, shapes, forms, distance, dimension, color and contrast, movement. Imprints on the retina, photoreceptors - cones and rods 120 million rods: detect contrasts in light, low light situations 7 Million cones: detect color, strong light. Image translated into chemicals by the rods and cones Chemicals are turned into electrical impulses Electrical impulses communicate with neurons in the brain. So vision is the process of sensing the world through eyes, chemicals nerves.
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This note was uploaded on 06/15/2011 for the course JOUR 364 taught by Professor Kornegay during the Fall '10 term at South Carolina.

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Viscomintro - Cretan Pictograph 2800 B.C Phoenician 1500 B.C EarlyGreek 1000 B.C Classical Greek Modern English The world of the rst look The world

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