HUEC2032midterm

HUEC2032midterm - Thursday, January 21, 2010 Visual Design...

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Unformatted text preview: Thursday, January 21, 2010 Visual Design in Dress Book Apparel Manufacturer o Varying sizes o Contracting services o Those with small capital o Those with money to invest Apparel Manufacturer o Small Firms Advantages Use of contractors Style free flexibility o Adjust style if wrong Merchandise innovativeness o More opportunity to change merchandise Quickly follow trends o If the company is big, it is hard to follow trends Quickly drop saturated styles o Rhinestones are over-saturated Disadvantages Offer exclusive, more expensive merchandise to small retailers (boutiques Difficult to meet fabric minimums o You have to pay cash upfront and buy thousands of yards of fabric so if the item does bad, you poorly spent your money o Large Firms Advantages Vertically integrated o Total control of all phases of production Less trouble with quality control More people in charge of things o Can have a huge company with little shops o Design teams/departments Good brainstorming o Management and sales talent resources Whats working and whats not Preference from fabric suppliers Well established credit line Disadvantages Must design garments that SELL o A lot of pressure Requires large orders to cut o For market Inflexible styling-Greige Goods are bleached out 1-Pictures of silk & wool wastes Creation and Production of a Garment Major Division 1. Design Specific version or style number Style, style number or simply a number 2. Production Manufacturer, contractor, wholesaler, vendor A lot of influence on design team 3. Sales and Distribution Retail level 3 Types of Pattern (p.11) o Hard block/sloper, TAG board; all styles are made from this All styles are made from a hard type of pattern o Flat measurement (Muslin fabric) o Draped dress form o-PICTURES- Dyebath- small pot with dye solution Vat dying- dye indigo or denim Durable press machine Suede Machine Stone washing machine- move & dye. uneven effect Heat Transfer Printing Machine Tuesday January 26, 2010 Designers o Responsible for 4-6 collections a year o Responsibilities Create the product Develop the line/collection Group or groups of styles that are produced for a given season Collection is usually high-end Knowledge of product, sales, distribution, etc. Standard Fashion Styles o Fall-Winter o Holiday o Cruise/Resort o Spring o Summer o Transitional or Early Fall Most important collection Because of back-to-school Can cause a company to bankrupt if collection doesnt sell Product Division Manager and Team 2 o Making garments to fill orders...
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This note was uploaded on 06/13/2011 for the course HUEC 2045 taught by Professor V during the Spring '06 term at LSU.

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HUEC2032midterm - Thursday, January 21, 2010 Visual Design...

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