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Mass Comm 2525

Mass Comm 2525 - o Interactive cooperative process o The...

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Mass Comm 2525- Fall 2010 Taylor Wright                                                                                                    8-24-10 Introduction: Persuasion Conscious attempt by an individual or group to change the attitudes, beliefs or behaviors of another  person or group.
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Unformatted text preview: o Interactive cooperative process o The co-production of meaning that results when an individual or group of individuals uses language strategies and/or symbols to make audiences identify with them. RITUAL MODEL OF COMMUNICATION PERSUADER (VERBAL AND VISUAL SYMBOLS) Audience(emotions, needs, values, and reasoning) identification 18:40 18:40...
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