This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: these because they dont show or say where they are from like abc,etc. IMC- saves money but you also dont have that diversity. Viral marketing-if you have a great movie or ad instead of spending lots of money you can put it on you tube. (VERY INEXPENSIVE) Dig.com you can find a story and change it. The Persuaders oCult Phenomenon-researchers studied cults oLovemarks-more than trademark,youll buy bc you have close connection to it o30-sec ad decline-advertisers worried ppl arent responding to ads more(bc of tivo,etc, you can flip through ads) oproduct placement-integreate products into a show(ex coke products) 04:25 04:25...
View Full Document
This note was uploaded on 06/13/2011 for the course HUEC 2045 taught by Professor V during the Spring '06 term at LSU.
- Spring '06