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Unformatted text preview: these because they don’t show or say where they are from like abc,etc. IMC- saves money but you also don’t have that diversity. Viral marketing-if you have a great movie or ad instead of spending lots of money you can put it on you tube. (VERY INEXPENSIVE) Dig.com you can find a story and change it. •The Persuaders oCult Phenomenon-researchers studied cults oLovemarks-more than trademark,youll buy bc you have close connection to it o30-sec ad decline-advertisers worried ppl aren’t responding to ads more(bc of tivo,etc, you can flip through ads) oproduct placement-integreate products into a show(ex coke products) 04:25 04:25...
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- Spring '06
- Edward Bernays, regular news station., regular news segments., oproduct placementintegreate products, o30sec ad declineadvertisers, trademark,youll buy bc