MASSCOMMEX1 - 01:42 1.Convergencerefersto:

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01:42 1. Convergence refers to: how the selling of a product in one form promotes sales in another form the merging of technologies, industries, and content large companies involved in many types of businesses two becoming one in a cosmic relationship 2. When a company buys many different types of businesses that span  production, distribution and exhibition, this is referred to as: a monopoly economies of scale vertical integration horizontal integration 3. Our nations founders intended the media to have a/an __________  relationship with the government. Adversarial Close Symbolic Cooperative 4. The assumption that media, particularly television, affects how people view the  world is diffusion of innovations theory
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agenda setting theory cultivation theory individual differences theory 5. Most researchers believe media have powerful effects minimal effects limited effects none of these 6. Movie attendance declined in the 50’s because: families moved to the suburbs, leaving urban movie theaters behind people were staying home and watching television
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This note was uploaded on 06/13/2011 for the course HUEC 2045 taught by Professor V during the Spring '06 term at LSU.

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MASSCOMMEX1 - 01:42 1.Convergencerefersto:

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