Lesson 5: Preparing Job Application Materials Most students are willing to incur considerable expense to have their job application materials prepared for either print or the Web, but they are much less willing to put a similar effort into their content and expression. One result is that both the resume and the cover letter often contain basic writing errors. Potential employers have little to go on in evaluating your credentials except the letter and resume, so when those documents contain errors the employers must draw the logical conclusion that the applicant is either ignorant or lazy. This conclusion may not be accurate, but first impressions go a long way—and your want yours to be strong and professional.The typical resume and cover letter are often not ambitious enough for today’s competitive job market. Many students think it sufficient to show that they have credentials for the job. If the ad calls for a
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