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lesson2commentary - Lesson 2 Commentary Review of the...

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Lesson 2 Commentary Review of the Reading Assignment Before beginning to write, writers should analyze their audience. They should distinguish between primary audiences (people who will be working from the document directly) and secondary audiences (people who need to be aware of the information in the document but who do not work from it directly). Audiences can also be classified into four basic categories: expert, technician, manager, and general reader. Beyond these basic categories, every reader has individual characteristics that writers need to consider: education, professional experience, job responsibilities, personal characteristics, personal preferences, attitudes toward the writer and the subject, cultural characteristics, document use, and the physical environment in which the document will be used. Later in the course, you will see these individual characteristics in an audience analysis worksheet. For now, simply keep them in mind as you conduct your basic rhetorical analysis.
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