lesson2powerpoint

lesson2powerpoint - Determine four important...

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Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's 1 Determine four important characteristics of your audience Who are your readers? Why is the audience reading your document? What are your readers’ attitudes and expectations? How will your readers use your document?
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Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's 2 Consider six factors about your most important readers: the reader’s education the reader’s professional experience the reader’s job responsibility the reader’s personal characteristics the reader’s personal preferences the reader’s cultural characteristics
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Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's 3 Classify your readers into three categories: a primary audience of people who use your document in carrying out their jobs a secondary audience of people who need to stay aware of developments in the organization but who will not directly act on or
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lesson2powerpoint - Determine four important...

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