Lesson 6 Commentary Review of the Reading AssignmentCommunicating persuasively requires considering the purpose of the argument. Writers need to understand their audience's broader goals—security, ego reinforcement, and personal and professional growth—and work within eight sets of constraints:ethical, legal, political, informational, personnel, financial, time, and format and tone.Crafting a persuasive argument requires understanding the claim-evidence-reasoning structure of an argument. The claim is the thesis writers wish readers to accept as valid. The evidence consists of the facts that support the claim. The reasoning is the logic used to derive the claim from the evidence. For example, a cover letter might claim that you are uniquely qualified for the position. The evidence for this claim is the experience or skills you extract from your resume and elaborate in the letter. The reasoning is the commonsense argument that previous experience is an indicator of future performance.
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