Chapter4 exercise for multiple choice and true or false

Chapter4 exercise for multiple choice and true or false -...

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Chapter 4 The Marketing Environment Multiple Choice 1. The most commercially influential demographic group in history is _____. a. generation X b. baby boomers c. generation Y d. seniors (b; Easy) 2. You are directed to study the factors that are close to the company that affect its ability to serve its customers – the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? a. the macroenvironment b. the microenvironment c. the marketing environment d. the global environment (b; Moderate) 3. You are directed to study the factors that are larger societal forces that affect your company – demographic, economic, natural, technological, political, and cultural. What are you studying? a. the macroenvironment b. the microenvironment c. the marketing environment d. the global environment (a; Easy) 4. LandPort Transportation and Omega Warehousing help distribute the goods your company sells. The two businesses are examples of _____. a. resellers b. marketing services agencies c. marketing intermediaries d. physical distribution firms (c; Challenging) 5. GaoTien Originals caters to a market of individuals and households that buys goods and services for personal consumption. What do we call this market? a. business b. reseller
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c. government d. consumer (d; Easy) 6. A company’s marketing environment includes various _____, which consists of any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. a.
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This note was uploaded on 06/13/2011 for the course ACCOUNTING 1204 taught by Professor Chang during the Summer '11 term at Nanjing University.

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Chapter4 exercise for multiple choice and true or false -...

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