Chapter6 exercise for multiple choice and true or false

Chapter6 exercise for multiple choice and true or false -...

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Chapter 6 Consumer Markets and Consumer Buyer Behavior Multiple Choice 1. What is McDonald’s well publicized formula? a. ABCD b. QCSV c. PDCA d. ASQC (b; Easy) 2. McDonald’s in Asia is an interesting example of segmentation by _____. a. time of day b. age group c. personality d. income (a; Challenging) 3. Most large companies research _____ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy. a. market b. permanent c. consumer d. social (c; Easy) 4. How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior. a. belief b. subculture c. postpurchase feeling d. stimulus-response (d; Challenging) 5. _____ is the most basic cause of a person’s wants and behavior. a. Culture b. Brand personality c. Cognitive dissonance d. New product
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(a; Moderate) 6. This group are the social elite. Who are they? a. Upper uppers. b. Lower uppers. c. Upper middles. d. Middle class. (a; Moderate) 7. _____ are ones to which the individual wishes to belong, as when a teenage basketball player hopes to play someday for the Los Angeles Lakers. a. Membership groups b. Aspirational groups c. Reference groups d. Leisure groups (b; Easy) 8. People often buy the kind of clothing that shows their _____ in society. a. attitude b. status c. learning d. motive (b; Easy) 9. A buyer’s decisions also are influenced by _____ such as the buyer’s age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. a.
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Chapter6 exercise for multiple choice and true or false -...

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