Chapter10 exercise for multiple choice and true or false

Chapter10 exercise for multiple choice and true or false -...

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Chapter 10 New-Product Development and Product Life-Cycle Strategies Multiple Choice 1. A company can obtain new products through new-product development. Which of the following define(s) new products? a. original products b. product improvements c. product modification d. all of the above (d; Moderate) 2. New-product development starts with _____. a. idea generation b . idea screening c. concept development d . concept testing (a; Easy) 3. The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding stages is to ____ that number. a. small number; reduce b. small number; increase c. large number; increase d. large number; reduce (d; Moderate) 4. GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage called _____ to arrive at a realistic number to adopt. a. idea generation b. idea screening c. product concept d. concept development (b; Easy)
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Chapter10 exercise for multiple choice and true or false -...

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