CHAPTER FIVE a

CHAPTER FIVE a - 6/15/11 CH APT ER F I VE C L U B M ARKET I...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
6/15/11 CLUB M ARKETI NG CH APTER FI VE
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
6/15/11 I T I S TH E PROCESS OF PLANNI NG AND EXECUTI NG TH E CONCEPTI ON, PRI CI NG, PROMOTI ON, AND DI STRI BUTI ON OF I DEAS, GOODS, AND SERVI CES. I T I S USED TO POSI TI ON YOUR CLUB H OWEVER YOU WOULD LI KE TO BE VI EWED WH AT I S MARKETI NG?
Background image of page 2
6/15/11 YOU MUST PROVI DE TH E MEMBERS WI TH A “PERCEI VED VALUE” GREATER TH AN WH AT THEY ARE PAYI NG KEY TO SUCCESSFUL MARKETI NG
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
6/15/11 MARKETS AND M ARKET SEGMENTS MARKETS- THE SET OF ALL POTENTIAL BUYERS MARKET SEGMENT- DIFFERENCES IN THOSE POTENTIAL BUYERS GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC COMBINATIONS PRIMARY TARGET MARKET- THE GROUP MOST LIKELY TO USE YOUR PRODUCT (PRIMARY, SECONDARY, TERTIARY)
Background image of page 4
6/15/11 MARKETING STRATEGY SHOULD BE A LONG TERM PLAN, MUCH LI KE STRATEGI C PLANNI NG MARKETI NG STRATEGI ES ARE ESTABLI SH ED VERY MUCH THE SAME WAY AS A STRATEGI C PLAN
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
6/15/11 PRODUCTION ORIENTATION DELIVERING A PRODUCT AS CHEAPLY AS POSSIBLE PRODUCT ORIENTATION GIVING OPTIONS ON A PRODUCT
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/15/2011 for the course HRTM 285 taught by Professor Knapp during the Spring '11 term at South Carolina.

Page1 / 12

CHAPTER FIVE a - 6/15/11 CH APT ER F I VE C L U B M ARKET I...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online