Unformatted text preview: EXHIBITIONS
Chapter 5 Exhibitions
Exhibitions Trade Shows = Consumer/Public Shows = ____________ = “trade show segment of associations annual gathering” Who is involved?
Who is involved?
(pg 132) Association (or Company) Exhibition Management Company (?) Service Contractors Sellers = ___________ Buyers = ___________ Facilities (hotels, convention centers…) Exhibition Service Contractor
Exhibition Service Contractor
(pg 134) Freight handling and material storage
Sound and Audiovisual
Exhibit installation and teardown Facilities
(pg. 133) Considerations for Exhibition Facilities
_______ Amenities Availability of _________
Exhibitor preference _________ preference
_________ Lodging and Entertainment Factors to Consider when Factors to Consider when Planning or Participating _______________ (number and location) Food facilities and setup __________________ Location of __________________ Location of _________________ ___________= MAJOR tool for selling space Program Considerations
(pg. 134) Educational Entertainment Exhibitor Special Sections (new exhibitors, new technologies…) Celebrity Speakers Continuing Education for Certifications Spouse and children programs Internet access Location
Location Same city every year (pros/cons) Change city every year (pros/cons) Marketing
Marketing Market to two groups…
2. __________ Technology’s Role
Technology’s Role Marketing __________________ __________________ Risk and Crisis Management
Risk and Crisis Management
Pg 141 in book Why? Provides ____________ for risks ___________ risks (what would be impacted)
____________ risks (prioritizes)
Provides __________________ Provides _____________ steps (minimizes costs) (Handout) Why do Exhibitors Exhibit?
Why do Exhibitors Exhibit?
(pg. 142) _______________ ___________________ Opportunity to meet with customers Learn about ___________________ Meet with _______________ Learn about changes within industry and keep up on trends (and competition) Return on Investment? Additional Marketing Opportunities
Additional Marketing Opportunities _____________________ ________________Sponsorships _______________ in show daily ________________ in show directory ___________________sponsorship ...
View Full Document
- Spring '11
- additional marketing opportunities, exhibition service contractor