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364 Chapter 3 student

364 Chapter 3 student - Chapter 3 Destination Marketing...

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Chapter 3 Destination Marketing Organizations
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Destination Marketing Organization ___________________________ ______________organization charged with representing a specific destination and helping the ______________________of communities through a travel and tourism strategy.
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Main responsibilities 1. Encourage groups to ______________ ______________in the city or area it represents 2. ________________________________ 3. Encourage tourists to visit and enjoy the ______________________________oppo rtunities the destination offers
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How are they funded? primarily non-profit organizations and are supported by: 1. ____________________ 2. _________________________ 3. _______________________ 4. ________________________
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Value to a Meeting Planner Unbiased info about a destinations services and facilities Serve as _______________planner and community Provide room _____________________ ________________for local tourism interests
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Value to a Meeting Planner Can provide a full range of info about a destination (transportation, events, activities, attractions, restaurants…) Assist with creation of _______________ Assist with ________________________
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  • Spring '11
  • SOX
  • Non-profit organization, World Tourism Organization, Event planning, Destination marketing organization, Destination Marketing Association International

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