364 Chapter 3 student

364 Chapter 3 student - Chapter 3 Destination Marketing...

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Chapter 3 Destination Marketing Organizations
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Destination Marketing Organization ___________________________ ______________organization charged with representing a specific destination and helping the ______________________of communities through a travel and tourism strategy.
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Main responsibilities 1. Encourage groups to ______________ ______________in the city or area it represents 2. ________________________________ 3. Encourage tourists to visit and enjoy the ______________________________oppo rtunities the destination offers
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How are they funded? primarily non-profit organizations and are supported by: 1. ____________________ 2. _________________________ 3. _______________________ 4. ________________________
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Value to a Meeting Planner Unbiased info about a destinations services and facilities Serve as _______________planner and community Provide room _____________________ ________________for local tourism interests
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Value to a Meeting Planner Can provide a full range of info about a
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This note was uploaded on 06/15/2011 for the course HRTM 364 taught by Professor Sox during the Spring '11 term at South Carolina.

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364 Chapter 3 student - Chapter 3 Destination Marketing...

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