364 Chapter 2 student

364 Chapter 2 student - Chapter 2 Chapter 2 Planning the...

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Unformatted text preview: Chapter 2 Chapter 2 Planning the Meeting Chapter 2 Chapter 2 Who Holds Meetings? 1. _________________________ 2. _________________________ 3. _________________________ Meetings Meetings 1. 2. 1. 2. 3. 4. Types of gatherings? Who are the decision makers? – (Why do you need to know who the decision makers are?) Who are the attendees? Is there a need for marketing and how is it done? Who is responsible for the planning? What is unique about the meetings for this entity? Types of Gatherings Types of Gatherings (not complete list) _____________ – – – – – – – – – Stockholder Meetings Board Meetings Management Mtngs Training Meetings Incentive Trips Sales Training Product Launches Professional Training Technical Training _______________ – – – – – – Conventions Board Meetings Committee Meetings Regional Conferences Training Meetings Educational Seminars _______________ – Training of Government Workers – Topic Specific Meetings Who Are the Decision Makers Who Are the Decision Makers Corporations – Persons in positions of __________________ __________________ _________________ Officers and Senior Managers Associations – Process includes: _______________ ________________ Association’s Senior Staff Person Government – _________________ Who are the attendees? Who are the attendees? Corporations – Members of the ______________ – Persons who have a close business relationship with the company Associations – Members of the _____________ – Possible members Government – Government Employees – _______________ Marketing Needs Marketing Needs Corporations – ____________________ – – – – Invitations/notices Associations – _________________ of date and location – Information about _____________________ – Registration and program Associations (cont.) Mail, notices, ads ____________________ Broadcast fax Also target non­members Government – _____________ notices – Some promotional material depending on target audience Who is Responsible for Who is Responsible for Planning? Corporations – _________ meeting planners – Have other duties Associations – Meeting Planners – ____________ – Executive Director Associations – – – Executive VP Independent Planners _____________________ ____________ Government – Government Meeting Planner – _____________________ ________________ What is Unique? What is Unique? Corporations – ______________of meeting needs Associations – Attendance is __________ – Usually __________ meetings in size – Book __________years out Government – __________________ _________________ Room rates 3 bids Purchasing approval process Must be able to cancel without liquidated damages Short Turn­around time Entities that Help Organize Entities that Help Organize _____________________________Companies – Manage the exhibition part of the event _____________________ Management Companies – Assumes full or partial responsibility for the management of the association ______________________ Management Companies – Operate on a contractual basis, can manage whole meeting or specific parts _____________________ Meeting Managers – Hired for specific event or as a consultant ____________________Management Companies – Usually hired to manage and oversee specific event in meeting Professional Associations Professional Associations Supporting MEEC Industry __________________________________ (Active Student Chapter) *** Meeting Professionals Internationals Society for Incentive and Travel Executives __________________________________ __________________________________ (Examples – not complete list) PCMA PCMA Why join? Benefits? Contact? Top Meeting Planning Jobs in Top Meeting Planning Jobs in Corporate Organizations Meeting Management – Meeting Planner, Travel Coordinator, Meeting Assistant __________________________ – Marketing Coordinator, Meeting/Event Manager, Marketing Specialist, Product Specialist _________________________ – Communications Specialist, Advertising Coordinator/Promotions Assistant, Public Relations Specialist Top Meeting Planning Jobs in Top Meeting Planning Jobs in Corporate Organizations _______________________ – Training Assistant, Training Specialist, Corporate Trainer, Training Manager _______________________ – Foundation Specialist, Program manager, Foundation Assistant __________________________ – Administrative Assistant, Executive Assistant, Senior Administrative Assistant (http://eventplanning.about.com/od/eventcareers/tp/corporate events.htm) ...
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This note was uploaded on 06/15/2011 for the course HRTM 364 taught by Professor Sox during the Spring '11 term at South Carolina.

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