ch16 [Compatibility Mode]

ch16 [Compatibility Mode] - 6/8/2008 Tourism: Principles,...

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6/8/2008 1 Tourism: Principles, Practices, Philosophies Part Four: Tourism Supply, Demand, Planning and Development • Identifying the factors that determine the success of a tourism destination. Learning Objectives • Relate tourism planning to tourism policy. • Discover what the goals of tourism development should be. • Recognize that some serious barriers to tourism development must be overcome if a desired growth is to occur. • Learn the political and economic aspects of development including those related to developing countries 10th Edition - 2006 Chapter 16: Tourism Planning, Development, and Social Considerations to developing countries. • Appreciate the importance of architectural design and concern for heritage preservation, local handicrafts, and use of indigenous materials in creating tourist facilities. Tourism: Principles, Practices, Philosophies Part Four: Tourism Supply, Demand, Planning and Development The Ritchie/Crouch Model of Competitive Advantages (resource deployment) Comparative Advantages (resource endowments) COMPETITIVE (MICRO) ENVIRONMENT GLOBAL (MACRO) ENVIRONMENT Philosophy/ Values Vision Audit Positioning/ Branding System Definition Development Evaluation Competitive/ Col aborative Analysis Awareness/Image Location Interdependencies Safety/Security Cost/Value Car ying Capacity Hospitality Infrastructure Accessibility Facilitating Resources Enterprise Political Wil * Maintenance * Growth and development * Ef iciency * Ef ectiveness * Human resources * Physical resources * Knowledge resources * Capital resources * Infrastructure and tourism superstructure * Historical and cultural resources * Size of economy DESTINATION MANAGEMENT Resource Stewardship Marketing Organization Information/ Research Visitor Management Human Resource Development Finance Venture Capital Quality of Service/ Experience Crisis Management Entertainment
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ch16 [Compatibility Mode] - 6/8/2008 Tourism: Principles,...

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