5 - Sport Violence Social Construction any social...

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Sport Violence Social Construction any social phenomenon that exists bcuz ppl agree to behave as if it exists not divinely mandated or intrinsic to being a human being (eating/breathing) ex: etiquette, social status, $ Consider violence/aggression in sport as a social construction acceptable vs. unacceptable change over time variations by culture Marketing comm. in social construction MMA example: fighters are the story not the fight Sport and Aggression pushing is acceptable in the play fighting is unacceptable for players after the play taunting/calling out = acceptable for fans fans too abusive gets kicked out Social Constructions learned via socialization --> created thru marketing comm. values/beliefs/expectations/traditions Most popular spectator sports team sports: ppl id with teams more than individuals Points of leverage for MMA familiarity with violence world around us/metaphor in sport unacceptable is acceptable Marketing/PR tactics capitalize on leverage create and distribute narratives
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This note was uploaded on 06/15/2011 for the course KIN 350 taught by Professor Warner during the Fall '09 term at University of Texas at Austin.

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5 - Sport Violence Social Construction any social...

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