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Unformatted text preview: kind of sport & social context for sport inherited by children & grandch Sport and the Media info entertainment social integration social change Linkages b/t mass media and sport newspapers sports readers 5x others magazines books radio film television Impact of television first sport televised = NCAA baseball increasing TV sports coverage eco of televised sports Vertical integration media empires owning sport teams Strategic dependency expansion of teams in major sports necessity in golf/tennis/soccer Other effects franchise locations intercollegiate sport football basketball: more teams = more revenue 80% of NCAA revenue tv has its own sports american gladiators x games televised sport = media event altered to suit media...
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- Fall '09
- Mass Media