28 - 9/28 Creating subworlds & subcultures in and...

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9/28 Questions for theory -how do ppl get into sport? what keeps them in sport? what makes them do more/less sport? questions for practice -what are the implications of answers to these questions for the design and marketing of sport programs? Phases trial adoption escalator Socialization into subworld/subculture Motivation/Socialization/Identity to build participation self identity --> escape motivation/intellectual motivation/mastery motivation/social motivation intellectual motivation/mastery motivation/social motivation --> continuing diving education continuing diving edu --> social identity continuing diving education/escape motivation/cost & availability constraints/social identity --> dive frequency Practical implications continuing edu/certification can build participation/identity it is a socialization tool sell continuing traning via intellectual mastery/social benefits --> add opportunities building id can foster motivation
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28 - 9/28 Creating subworlds & subcultures in and...

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